Martech partnership offers insight into Facebook topic data

Synthesio is the latest firm to partner with DataSift to provide businesses with insights into Facebook topic data.

By David Kirkpatrick • July 29, 2015

Google+ is not done, it's in a state of transition

Marketers and Google believe Google+ isn’t quite dead just yet.

By David Kirkpatrick • July 29, 2015

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Twitter CEO Dorsey 'not satisfied' with user growth, shares tank on earnings

Shares of the micro-blogging network initially jumped on upbeat Q2 earnings Tuesday, but reversed course, deflating following a rough earnings call.

By Natalia Angulo • July 28, 2015

Online ads literally have no 'viewable' standards

Depending on the platform or organization, what constitutes a viewable ad is a moving target.

By David Kirkpatrick • July 28, 2015

Fox Sports launches multiplatform branded content distribution program

Fox Sports Engage will distribute content across social media platforms and offer advertisers guaranteed views.

By David Kirkpatrick • July 28, 2015

Instagram's mobile ad revenue set to explode

According to eMarketer, Instagram will pass Google and Twitter in mobile display ad revenue within two years.

By David Kirkpatrick • July 28, 2015

Marketers are seeing big gains with personalization

Research based on a survey of 506 marketers finds between 70 and 94% report personalization as an effective tactic.

By David Kirkpatrick • July 27, 2015

Twitter adds events to its targeting mix

Twitter’s latest ad feature helps marketers target live-event audiences.

By David Kirkpatrick • July 24, 2015

Yahoo still in financial turmoil

Yahoo hopes a push into mobile, video, native and social advertising will help the turnaround

By David Kirkpatrick • July 22, 2015

Facebook's new video tool lets publishers customize distribution

In an ongoing focus on video, Facebook gives content creators more control with new tools

By David Kirkpatrick • July 22, 2015

Metrics matter when marketing with influencers

Marketers should put some rigor behind influencer-based marketing campaigns

By David Kirkpatrick • July 21, 2015

YouTube report finds 40 billion views for top 100 brands

Even though Facebook is courting them, top YouTube creators are sticking with the platform

By David Kirkpatrick • July 21, 2015

GE kicks off first-ever #DRONEWEEK on Periscope

What Shark Week? GE has launched the first-ever drone show, #DRONEWEEK, on Twitter-owned Periscope

By Natalia Angulo • July 20, 2015

Instagram set to open to all advertisers this fall with new features

Instagram has also named former Lucky Editor-in-Chief Eva Chen head of fashion partnerships

By David Kirkpatrick • July 20, 2015

Marketers are still leery of Facebook video ads

Facebook has been making a major push for video and video ads on the platform, but marketers are still skeptical

By David Kirkpatrick • July 17, 2015

Wix integrates newsletter, promo product within Facebook

Wix ShoutOut allows users to create, share and send digital marketing collateral via Facebook ads

By David Kirkpatrick • July 15, 2015

Tumblr adds Crimson Hexagon as preferred data partner

Crimson Hexagon’s “preferred data partner” status gives the company access to Tumblr’s real-time data

By David Kirkpatrick • July 15, 2015

Facebook gives users a chance to customize their news feeds

The social network giant's latest move allows users to determine posts they see first, and brands a chance at top placement

By David Kirkpatrick • July 14, 2015

Snapchat promotes 'Discover' tab, increases visibility for brands

New layout in Snapchat pushes discovery forward, promoting branded content

By David Kirkpatrick • July 14, 2015

Video streaming platform Meerkat adds Facebook login option

By adding Facebook’s social graph to its login options, Meerkat helps brands reach its Facebook followers.

By David Kirkpatrick • July 10, 2015

Twitter adds new features for mobile app marketers

Twitter’s new video tool showcases apps before installation.

By David Kirkpatrick • July 9, 2015

Facebook will stop charging marketers for 'social clicks'

Facebook’s latest announcement on new ad pricing comes on the heels of a number of changes.

By David Kirkpatrick • July 9, 2015

Report: Pinterest's active users grew 97% over last year

Not only is the social sharing platform growing rapidly, it provides a strong user focus that marketers can tap into

By David Kirkpatrick • July 9, 2015

Report: Snapchat looking to sign up celebrities

Snapchat already has celebrity users, but it has new focus to get celebrities more active on the platform

By David Kirkpatrick • July 9, 2015

Twitter looks to add birthdays to user demographics

Twitter is rolling out a new feature to entice users to provide their birthdays, adding more demographic data for advertisers.

By David Kirkpatrick • July 8, 2015