Social Media: Page 216
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Instagram expands search capability
The social media platform updated its app to make it easier for users to find real-time content, and potentially, for marketers to engage with consumers.
By David Kirkpatrick • June 24, 2015 -
ShopStyle is leveraging Snapchat for e-commerce
The shopping search engine and sales aggregator is using Snapchat influencers to drive traffic to its site.
By David Kirkpatrick • June 24, 2015 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Snapchat, Facebook and Microsoft aim to wow at Cannes Lions
This week’s advertising festival provides brands plenty of marketing opportunities.
By David Kirkpatrick • June 23, 2015 -
Facebook is ramping up its video outreach
The social media platform is making inroads into YouTube, the video leader.
By David Kirkpatrick • June 23, 2015 -
Twitter is making it easier to find products and places
The social media platform is testing user-friendly ideas that should help streamline marketing efforts.
By David Kirkpatrick • June 22, 2015 -
Nestle runs first branded Periscope video stream campaign
Sunday’s summer solstice provided the theme for Nestle's marketing foray into Twitter’s video stream app.
By David Kirkpatrick • June 22, 2015 -
LinkedIn relaunches Pulse with a completely new business app
The new digital business news digest is focused on delivering personalized content to users from within their industries.
By David Kirkpatrick • June 19, 2015 -
Twitter reaches out to the casual user with big live events push
Twitter's “Project Lightning” will provide curated feeds on major events, such as the Oscars, and breaking news.
By David Kirkpatrick • June 19, 2015 -
Pinterest is making e-commerce and advertising moves
The social media platform is offering ads in the form of “buy it” promoted pins.
By David Kirkpatrick • June 19, 2015 -
Facebook upgrades Ads Manager and Power Editor tools
The revamped Facebook ad tools give marketers more access to data.
By David Kirkpatrick • June 19, 2015 -
Barbie brand gets digital marketing makeover
After recently unveiling a new Barbie line, parent company Mattel looks to boost the doll's pop culture presence through digital marketing.
By Natalia Angulo • June 18, 2015 -
Twitter launches autoplay video and GIFs for all users
The move addresses advertising revenue concerns after a poor Q1 earnings report.
By David Kirkpatrick • June 17, 2015 -
The digital age has given millennials 'early on-set nostalgia'
Social media has helped bring on early signs of nostalgia among millennials, and brands are capitalizing on the generation's fondness for the past.
By Wendy Parish • June 16, 2015 -
Ice Bucket Challenge, 'Like a Girl' take top honors at Facebook creative awards
Out of the nearly 3,000 entries, Facebook selected the winners for its Blue Award, this year going with more creative campaigns.
By Wendy Parish • June 16, 2015 -
FTC's endorsement guide update hints at stricter rules for social media marketers
The FTC updated its "What People Are Asking" page for endorsement requirements for the first time since 2010, which could mean stricter enforcement on social media disclosures.
By Wendy Parish • June 15, 2015 -
Facebook adds 'time spent' as factor for news feed algorithm
After finding that not all posts will garner the same attention from users, Facebook is adding time spent (in addition to liking, commenting and sharing) to its algorithm for posts it shows users.
By Wendy Parish • June 15, 2015 -
Twitter scratches 140-character limit on direct messages
The changes to the direct messaging character limit are slated to take effect in July.
By Wendy Parish • June 12, 2015 -
Twitter CEO Dick Costolo is stepping down, effective July 1
Twitter's CEO Dick Costolo will step down on July 1, the micro-blogging site said on Thursday. Board chairman Jack Dorsey will take on the chief executive position on an interim basis.
By Natalia Angulo • June 11, 2015 -
New Twitter ad feature targets users based on installed apps
The new tool, "installed app category targeting," allows app developers to target users that have downloaded similar apps.
By Wendy Parish • June 11, 2015 -
How Apple News and Facebook Instant Articles stack up
Both services seem aimed to repairing relationships with publishers.
By Wendy Parish • June 10, 2015 -
More Facebook Instant Articles are coming
After initial testing Facebook Articles have gone quiet, but sources say more are coming at the end of the month.
By Wendy Parish • June 9, 2015 -
Where are the CMOs on Twitter?
Less than 1/3 of the top 100 global brands on Interbrand's list have CMOs that actively participate on Twitter.
By Wendy Parish • June 5, 2015 -
Coke gets on a first-name basis with fans in new Twitter campaign
Coca-Cola is getting a little more personal with it's new campaign that uses Tailored Audiences to call out users on Twitter by name.
By Wendy Parish • June 5, 2015 -
Brands see huge jump in Twitter mentions after FIFA president resigns
Budweiser sees 525% spike in mentions following Sepp Blatter's resignation from FIFA, predominantly due to a clip from "Last Week Tonight With John Oliver" in which Oliver challenged brands to help oust the now ex-FIFA president.
By Wendy Parish • June 3, 2015 -
Hotels.com finds way to break through muted Facebook video ads
The popular hotel booking brand utilizes subtitles, sign language and creativity to make ads that work with or without sound.
By Wendy Parish • June 3, 2015
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