Twitter looks to add birthdays to user demographics

Twitter is rolling out a new feature to entice users to provide their birthdays, adding more demographic data for advertisers.

By David Kirkpatrick • July 8, 2015

Continuing its focus on video, Facebook rolls out 'floating' feature

Facebook users can now detach videos from their news feed to simultaneously watch and scroll.

By David Kirkpatrick • July 8, 2015

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Better ROI tracking would increase digital ad spend

Recent research from Millward Brown Digital found more than 70% of marketing executives would increase digital ad spending with better results metrics.

By David Kirkpatrick • July 7, 2015

U.S. Women's team and sponsors both win at World Cup

Sponsors are cashing in on the USWNT World Cup victory.

By David Kirkpatrick • July 7, 2015

Real-time marketing is an effective strategy in terms of ROI

Research from Wayin found real-time marketing tactics helped customer relationships and engagement.

By David Kirkpatrick • July 6, 2015

Twitter unveils persona targeting, adds segmentation feature

Expanding its audience insights dashboard with “Project Lightning,” Twitter gives advertisers a new tool to create persona-based audience segments.

By David Kirkpatrick • July 6, 2015

Social media winners? Media and entertainment

Research by SocialFlow found media and entertainment companies are excelling in their Facebook reach.

By David Kirkpatrick • July 6, 2015

Instagram is rapidly increasing its social reach

According to eMarketer, Instagram is poised to reach almost 56% of the social media audience by 2019.

By David Kirkpatrick • July 6, 2015

Facebook changes logo, reveals video ad revenue sharing plans

Key differences in the new Facebook logo? More white space and a rounded "a."

By David Kirkpatrick • July 2, 2015

Senior-level marketers aren't totally sure about social media

One recent survey found 39% of senior marketing executives believe social media metrics aren’t useful.

By David Kirkpatrick • July 2, 2015

Eight percent of Instagram accounts are run by bots

After Instagram purged millions of fake accounts last year, around 8% are still controlled by bots.

By David Kirkpatrick • July 2, 2015

Facebook is testing video ad pricing models

Advertisers can choose to pay once the auto-play video comes into view or after it plays for at least 10 seconds.

By David Kirkpatrick • July 1, 2015

Apple zigs quietly onto music streaming scene via social media

The California company's new social media campaign is a new page in the Apple playbook.

By David Kirkpatrick • July 1, 2015

Facebook tweaks newsfeed with an increased emphasis on video

The latest Facebook News Feed algorithm to serve more videos users want to see

By David Kirkpatrick • June 30, 2015

Twitter's global brand strategy head talks real-time event marketing

Taking advantage of real-time events -- such as the Super Bowl -- is a goal, and challenge, for marketers.

By David Kirkpatrick • June 29, 2015

Vice talks BofA's multi-channel video and Pinterest push at Cannes

The campaign included a series of videos Vice created for Bank of America and promoted on Pinterest

By David Kirkpatrick • June 26, 2015

Facebook's Instant Articles feature about to go live

Publishers are prepping to take advantage of the new content distribution outlet.

By David Kirkpatrick • June 26, 2015

Under Armour wins sole Cyber Grand Prix at Cannes

The multi-channel campaign included a TV spot with Gisele Bundchen and pulled in real-time comments from social media

By David Kirkpatrick • June 25, 2015

Instagram expands search capability

The social media platform updated its app to make it easier for users to find real-time content, and potentially, for marketers to engage with consumers.

By David Kirkpatrick • June 24, 2015

ShopStyle is leveraging Snapchat for e-commerce

The shopping search engine and sales aggregator is using Snapchat influencers to drive traffic to its site.

By David Kirkpatrick • June 24, 2015

Snapchat, Facebook and Microsoft aim to wow at Cannes Lions

This week’s advertising festival provides brands plenty of marketing opportunities.

By David Kirkpatrick • June 23, 2015

Facebook is ramping up its video outreach

The social media platform is making inroads into YouTube, the video leader.

By David Kirkpatrick • June 23, 2015

Twitter is making it easier to find products and places

The social media platform is testing user-friendly ideas that should help streamline marketing efforts.

By David Kirkpatrick • June 22, 2015

Nestle runs first branded Periscope video stream campaign

Sunday’s summer solstice provided the theme for Nestle's marketing foray into Twitter’s video stream app.

By David Kirkpatrick • June 22, 2015

LinkedIn relaunches Pulse with a completely new business app

The new digital business news digest is focused on delivering personalized content to users from within their industries.

By David Kirkpatrick • June 19, 2015