Facebook’s new video tool lets publishers customize distribution

In an ongoing focus on video, Facebook gives content creators more control with new tools

By David Kirkpatrick • July 22, 2015

Metrics matter when marketing with influencers

Marketers should put some rigor behind influencer-based marketing campaigns

By David Kirkpatrick • July 21, 2015

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

YouTube report finds 40 billion views for top 100 brands

Even though Facebook is courting them, top YouTube creators are sticking with the platform

By David Kirkpatrick • July 21, 2015

GE kicks off first-ever #DRONEWEEK on Periscope

What Shark Week? GE has launched the first-ever drone show, #DRONEWEEK, on Twitter-owned Periscope

By Natalia Angulo • July 20, 2015

Instagram set to open to all advertisers this fall with new features

Instagram has also named former Lucky Editor-in-Chief Eva Chen head of fashion partnerships

By David Kirkpatrick • July 20, 2015

Marketers are still leery of Facebook video ads

Facebook has been making a major push for video and video ads on the platform, but marketers are still skeptical

By David Kirkpatrick • July 17, 2015

Wix integrates newsletter, promo product within Facebook

Wix ShoutOut allows users to create, share and send digital marketing collateral via Facebook ads

By David Kirkpatrick • July 15, 2015

Tumblr adds Crimson Hexagon as preferred data partner

Crimson Hexagon’s “preferred data partner” status gives the company access to Tumblr’s real-time data

By David Kirkpatrick • July 15, 2015

Facebook gives users a chance to customize their news feeds

The social network giant’s latest move allows users to determine posts they see first, and brands a chance at top placement

By David Kirkpatrick • July 14, 2015

Snapchat promotes ‘Discover’ tab, increases visibility for brands

New layout in Snapchat pushes discovery forward, promoting branded content

By David Kirkpatrick • July 14, 2015

Video streaming platform Meerkat adds Facebook login option

By adding Facebook’s social graph to its login options, Meerkat helps brands reach its Facebook followers.

By David Kirkpatrick • July 10, 2015

Twitter adds new features for mobile app marketers

Twitter’s new video tool showcases apps before installation.

By David Kirkpatrick • July 9, 2015

Facebook will stop charging marketers for ‘social clicks’

Facebook’s latest announcement on new ad pricing comes on the heels of a number of changes.

By David Kirkpatrick • July 9, 2015

Report: Pinterest’s active users grew 97% over last year

Not only is the social sharing platform growing rapidly, it provides a strong user focus that marketers can tap into

By David Kirkpatrick • July 9, 2015

Report: Snapchat looking to sign up celebrities

Snapchat already has celebrity users, but it has new focus to get celebrities more active on the platform

By David Kirkpatrick • July 9, 2015

Twitter looks to add birthdays to user demographics

Twitter is rolling out a new feature to entice users to provide their birthdays, adding more demographic data for advertisers.

By David Kirkpatrick • July 8, 2015

Continuing its focus on video, Facebook rolls out ‘floating’ feature

Facebook users can now detach videos from their news feed to simultaneously watch and scroll.

By David Kirkpatrick • July 8, 2015

Better ROI tracking would increase digital ad spend

Recent research from Millward Brown Digital found more than 70% of marketing executives would increase digital ad spending with better results metrics.

By David Kirkpatrick • July 7, 2015

U.S. Women’s team and sponsors both win at World Cup

Sponsors are cashing in on the USWNT World Cup victory.

By David Kirkpatrick • July 7, 2015

Real-time marketing is an effective strategy in terms of ROI

Research from Wayin found real-time marketing tactics helped customer relationships and engagement.

By David Kirkpatrick • July 6, 2015

Twitter unveils persona targeting, adds segmentation feature

Expanding its audience insights dashboard with “Project Lightning,” Twitter gives advertisers a new tool to create persona-based audience segments.

By David Kirkpatrick • July 6, 2015

Social media winners? Media and entertainment

Research by SocialFlow found media and entertainment companies are excelling in their Facebook reach.

By David Kirkpatrick • July 6, 2015

Instagram is rapidly increasing its social reach

According to eMarketer, Instagram is poised to reach almost 56% of the social media audience by 2019.

By David Kirkpatrick • July 6, 2015

Facebook changes logo, reveals video ad revenue sharing plans

Key differences in the new Facebook logo? More white space and a rounded “a.”

By David Kirkpatrick • July 2, 2015

Senior-level marketers aren’t totally sure about social media

One recent survey found 39% of senior marketing executives believe social media metrics aren’t useful.

By David Kirkpatrick • July 2, 2015