Twitter reaches out to the casual user with big live events push

Twitter's “Project Lightning” will provide curated feeds on major events, such as the Oscars, and breaking news.

By David Kirkpatrick • June 19, 2015

Pinterest is making e-commerce and advertising moves

The social media platform is offering ads in the form of “buy it” promoted pins.

By David Kirkpatrick • June 19, 2015

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Facebook upgrades Ads Manager and Power Editor tools

The revamped Facebook ad tools give marketers more access to data.

By David Kirkpatrick • June 19, 2015

Barbie brand gets digital marketing makeover

After recently unveiling a new Barbie line, parent company Mattel looks to boost the doll's pop culture presence through digital marketing.

By Natalia Angulo • June 18, 2015

Twitter launches autoplay video and GIFs for all users

The move addresses advertising revenue concerns after a poor Q1 earnings report.

By David Kirkpatrick • June 17, 2015

The digital age has given millennials 'early on-set nostalgia'

Social media has helped bring on early signs of nostalgia among millennials, and brands are capitalizing on the generation's fondness for the past.

By Wendy Parish • June 16, 2015

Ice Bucket Challenge, 'Like a Girl' take top honors at Facebook creative awards

Out of the nearly 3,000 entries, Facebook selected the winners for its Blue Award, this year going with more creative campaigns.

By Wendy Parish • June 16, 2015

FTC's endorsement guide update hints at stricter rules for social media marketers

The FTC updated its "What People Are Asking" page for endorsement requirements for the first time since 2010, which could mean stricter enforcement on social media disclosures.

By Wendy Parish • June 15, 2015

Facebook adds 'time spent' as factor for news feed algorithm

After finding that not all posts will garner the same attention from users, Facebook is adding time spent (in addition to liking, commenting and sharing) to its algorithm for posts it shows users.

By Wendy Parish • June 15, 2015

Twitter scratches 140-character limit on direct messages

The changes to the direct messaging character limit are slated to take effect in July.

By Wendy Parish • June 12, 2015

Twitter CEO Dick Costolo is stepping down, effective July 1

Twitter's CEO Dick Costolo will step down on July 1, the micro-blogging site said on Thursday. Board chairman Jack Dorsey will take on the chief executive position on an interim basis.

By Natalia Angulo • June 11, 2015

New Twitter ad feature targets users based on installed apps

The new tool, "installed app category targeting," allows app developers to target users that have downloaded similar apps. 

By Wendy Parish • June 11, 2015

How Apple News and Facebook Instant Articles stack up

Both services seem aimed to repairing relationships with publishers.

By Wendy Parish • June 10, 2015

More Facebook Instant Articles are coming

After initial testing Facebook Articles have gone quiet, but sources say more are coming at the end of the month. 

By Wendy Parish • June 9, 2015

Where are the CMOs on Twitter?

Less than 1/3 of the top 100 global brands on Interbrand's list have CMOs that actively participate on Twitter. 

By Wendy Parish • June 5, 2015

Coke gets on a first-name basis with fans in new Twitter campaign

Coca-Cola is getting a little more personal with it's new campaign that uses Tailored Audiences to call out users on Twitter by name.

By Wendy Parish • June 5, 2015

Brands see huge jump in Twitter mentions after FIFA president resigns

Budweiser sees 525% spike in mentions following Sepp Blatter's resignation from FIFA, predominantly due to a clip from "Last Week Tonight With John Oliver" in which Oliver challenged brands to help oust the now ex-FIFA president.

By Wendy Parish • June 3, 2015

Hotels.com finds way to break through muted Facebook video ads

The popular hotel booking brand utilizes subtitles, sign language and creativity to make ads that work with or without sound. 

By Wendy Parish • June 3, 2015

Pinterest pivots into e-commerce with 'Buy It' pins

A "Buy It" button is coming to Pinterest by the end of the month, as the picture-pinning site pivots into e-commerce.

By Wendy Parish • June 3, 2015

Instagram improves ad targeting, plans expansion to all brands

Instagram will open up its ad platform from a handful of selected advertisers to all businesses. 

By Wendy Parish • June 3, 2015

Brands attempt to decode emoji social conversations

Third-party data providers like Sprinklr and theAmplify seek to understand emoji language to help customers better grasp how their social marketing campaigns are performing.

By Wendy Parish • June 2, 2015

Twitter's new 'Official Partner Program' offers resource for businesses to manage social

The new program is a merger of Twitter's existing Certified Program and it's Marketing Platform Partner Program to help businesses use the social media network to better reach customers.

By Wendy Parish • June 2, 2015

Bud Light makes its Snapchat debut among the 21-and-over crowd

Bud Light is launching "age-gated" ads on Snapchat -- the first alcohol brand to do so on the messaging service -- that will only reach the 21-and-over crowd. 

By Wendy Parish • June 1, 2015

Facebook embraces the animated gif, but makes marketers wait

Facebook is finally supporting animated gifs, shedding its title as the last of the major social networks to support the short-loop videos. The feature is not yet available for marketers, however.

By Wendy Parish • June 1, 2015

Meet Auto Amplify: Twitter's answer to programmatic video ad buying

Twitter's Auto Amplify tool offers a new, self-service way to create and instantly promote video clip campaigns.

By Wendy Parish • May 29, 2015