Instagram's 'carousel ads' set for global debut

The freshly-launched ad unit will become available to businesses on Instagram in the United Kingdom, Canada, Australia, Germany, France and Brazil starting June 1.

By Wendy Parish • May 29, 2015

Google exec on how to reach millennial B2B buyers: Change

Speaking at BMA15, Google's Jim Lecinski told B2B marketers that to reach the millennial audience, they need to "change [their] game."

By Wendy Parish • May 29, 2015

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Introducing: Twitter's 'Audience Insights'

Twitter's new feature offers marketers deeper insight into audience analytics, including demographics, interests and purchasing behavior, among other categories.

By Wendy Parish • May 28, 2015

Snapchat hires Fox exec to boost original content

Snapchat's CEO reveals the app is working on a self-serve ad platform, with the hope of making it easier for "brands to be brands."

By Wendy Parish • May 27, 2015

New tool helps brands spot logos in social media

Eighty-five percent of posts containing images of logos contain no text relevant to the brand, and are therefore invisible when it comes to tracking media mentions.

By Wendy Parish • May 26, 2015

Tinder tests out marketing partnership with EDM artist Zedd

Popular dating app Tinder is getting into the music business, offering users that "swipe right" the chance to receive discount links fo rmusic artist Zedd's new album as part of a fresh marketing campaign.

By Wendy Parish • May 22, 2015

Spotify reveals more about video plans

The online music streaming service has announced partnerships with ESPN, NBC, Conde Nast, and Comedy Central, as it attempts to lure listeners to watch music videos, too.

By Wendy Parish • May 21, 2015

Kik video helps K-Swiss make a comeback

Kik's new ad video experience offers users rewards like access to premium features on the messaging app for opting to watch brand's videos. 

By Wendy Parish • May 21, 2015

Twitter opens objective-based ads to all advertisers

Twitter has opened up objective-based ads to all advertisers, giving them the option to only pay for specific engagement -- an effort the social media network says has helped cut costs for marketers.

By Wendy Parish • May 21, 2015

Are dating apps the next ad frontier?

Campaign costs have gone from hundreds of dollars to thousands as brands flock to mobile dating apps in the hopes of having consumers swiping right for their ads.

By Wendy Parish • May 20, 2015

Tweets will now pop up in your mobile Google Search

Twitter and Google inked a partnership that back real-time elements to Google Search with tweets now directly cropping up on users' mobile search results.

By Wendy Parish • May 20, 2015

Facebook eyes games for Messenger app

The social media network is looking to adding games to its suite of products on its Messenger app -- an area that is likely to unlock new marketing opportunities. 

By Natalia Angulo • May 19, 2015

Pinterest reveals new ad products for Promoted Pins platform

The social content curation network on Tuesday unveiled a series of ad solutions expected to launch this summer including a new Cinematic Pin. Pinterest also named Tim Kendall as its first general manager of monetization.

By Natalia Angulo • May 19, 2015

Messaging app Kik making moves to expand publishing, brand deals

Canadian-based messaging app Kik is making moves to heavily expand its publishing and brand opportunties, and has hired a former agency CEO to build Kik Services.

By Wendy Parish • May 19, 2015

T-Mobile pulls 'Promoted Trend' after #NeverSettleForVerizon backfires

Consumers called out T-Mobile over its #NeverSettleForVerizon ad campaign, but T-Mobile is far from the first brand to pay a hefty price for Prompted Trend ads and see the plan unravel.

By Wendy Parish • May 15, 2015

How 70 cents could be better than $1 for publishers on Facebook

Brands may have better success with Instant Articles if they let Facebook take the reins. 

By Wendy Parish • May 15, 2015

Resurrected McDonald's Hamburglar's first Twitter video falls flat

The social media effort included a prolonged joke about the character's nagging wife. 

By Wendy Parish • May 14, 2015

Ahalogy startup raises $8M to help brands manage Pinterest presence

The company provides software to more than 1,000 publishers and 40 marketers, including Kraft, Hallmark, and Pepsi.

By Wendy Parish • May 14, 2015

New Facebook ads offer option to call businesses directly

The function is an element of Facebook's "local awareness" initiative.

By Wendy Parish • May 13, 2015

Facebook brand engagement thrives despite drop in organic reach

Simply Measured found that companies experienced a 43.5% increase in engagement on the social media site in the past year. 

By Wendy Parish • May 13, 2015

BuzzFeed, New York Times pioneer Facebook 'Instant Articles' launch

Nine publishers are part of a new pilot program that hosts content directly on the site.

By Wendy Parish • May 13, 2015

Watch out Google: Facebook pilots mobile link search feature

Add a Link makes it easier for users to share content without leaving the social app. 

By Wendy Parish • May 12, 2015

Snapchat vies for political ad dollars

The company poached Google ad exec Rob Saliterman to run the division's sales team.

By Wendy Parish • May 12, 2015

LinkedIn lesson: 5 useful features marketers might be missing

Both recent additions and standard options are underused by ad professionals.

By Wendy Parish • May 11, 2015

Twitter bets on alternative ad strategy for Vine, Periscope

Instead of using traditional methods, the social media site will call on recently acquired Niche to help build up its revenue stream. 

By Wendy Parish • May 8, 2015