Eight percent of Instagram accounts are run by bots

After Instagram purged millions of fake accounts last year, around 8% are still controlled by bots.

By David Kirkpatrick • July 2, 2015

Facebook is testing video ad pricing models

Advertisers can choose to pay once the auto-play video comes into view or after it plays for at least 10 seconds.

By David Kirkpatrick • July 1, 2015

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Apple zigs quietly onto music streaming scene via social media

The California company's new social media campaign is a new page in the Apple playbook.

By David Kirkpatrick • July 1, 2015

Facebook tweaks newsfeed with an increased emphasis on video

The latest Facebook News Feed algorithm to serve more videos users want to see

By David Kirkpatrick • June 30, 2015

Twitter's global brand strategy head talks real-time event marketing

Taking advantage of real-time events -- such as the Super Bowl -- is a goal, and challenge, for marketers.

By David Kirkpatrick • June 29, 2015

Vice talks BofA's multi-channel video and Pinterest push at Cannes

The campaign included a series of videos Vice created for Bank of America and promoted on Pinterest

By David Kirkpatrick • June 26, 2015

Facebook's Instant Articles feature about to go live

Publishers are prepping to take advantage of the new content distribution outlet.

By David Kirkpatrick • June 26, 2015

Under Armour wins sole Cyber Grand Prix at Cannes

The multi-channel campaign included a TV spot with Gisele Bundchen and pulled in real-time comments from social media

By David Kirkpatrick • June 25, 2015

Instagram expands search capability

The social media platform updated its app to make it easier for users to find real-time content, and potentially, for marketers to engage with consumers.

By David Kirkpatrick • June 24, 2015

ShopStyle is leveraging Snapchat for e-commerce

The shopping search engine and sales aggregator is using Snapchat influencers to drive traffic to its site.

By David Kirkpatrick • June 24, 2015

Snapchat, Facebook and Microsoft aim to wow at Cannes Lions

This week’s advertising festival provides brands plenty of marketing opportunities.

By David Kirkpatrick • June 23, 2015

Facebook is ramping up its video outreach

The social media platform is making inroads into YouTube, the video leader.

By David Kirkpatrick • June 23, 2015

Twitter is making it easier to find products and places

The social media platform is testing user-friendly ideas that should help streamline marketing efforts.

By David Kirkpatrick • June 22, 2015

Nestle runs first branded Periscope video stream campaign

Sunday’s summer solstice provided the theme for Nestle's marketing foray into Twitter’s video stream app.

By David Kirkpatrick • June 22, 2015

LinkedIn relaunches Pulse with a completely new business app

The new digital business news digest is focused on delivering personalized content to users from within their industries.

By David Kirkpatrick • June 19, 2015

Twitter reaches out to the casual user with big live events push

Twitter's “Project Lightning” will provide curated feeds on major events, such as the Oscars, and breaking news.

By David Kirkpatrick • June 19, 2015

Pinterest is making e-commerce and advertising moves

The social media platform is offering ads in the form of “buy it” promoted pins.

By David Kirkpatrick • June 19, 2015

Facebook upgrades Ads Manager and Power Editor tools

The revamped Facebook ad tools give marketers more access to data.

By David Kirkpatrick • June 19, 2015

Barbie brand gets digital marketing makeover

After recently unveiling a new Barbie line, parent company Mattel looks to boost the doll's pop culture presence through digital marketing.

By Natalia Angulo • June 18, 2015

Twitter launches autoplay video and GIFs for all users

The move addresses advertising revenue concerns after a poor Q1 earnings report.

By David Kirkpatrick • June 17, 2015

The digital age has given millennials 'early on-set nostalgia'

Social media has helped bring on early signs of nostalgia among millennials, and brands are capitalizing on the generation's fondness for the past.

By Wendy Parish • June 16, 2015

Ice Bucket Challenge, 'Like a Girl' take top honors at Facebook creative awards

Out of the nearly 3,000 entries, Facebook selected the winners for its Blue Award, this year going with more creative campaigns.

By Wendy Parish • June 16, 2015

FTC's endorsement guide update hints at stricter rules for social media marketers

The FTC updated its "What People Are Asking" page for endorsement requirements for the first time since 2010, which could mean stricter enforcement on social media disclosures.

By Wendy Parish • June 15, 2015

Facebook adds 'time spent' as factor for news feed algorithm

After finding that not all posts will garner the same attention from users, Facebook is adding time spent (in addition to liking, commenting and sharing) to its algorithm for posts it shows users.

By Wendy Parish • June 15, 2015

Twitter scratches 140-character limit on direct messages

The changes to the direct messaging character limit are slated to take effect in July.

By Wendy Parish • June 12, 2015