Publishers on LinkedIn now have analytics

Detailed insight on post engagement now available through dashboard being rolled out today. 

By Wendy Parish • May 8, 2015

Snapchat banking on video ads for 2 cents a view

Brands now have the option of 10-second video ads on the popular app. 

By Wendy Parish • May 8, 2015

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Facebook native ads get a boost with Audience Network upgrades

Facebook introduced a new template, a native ad manager, and horizontal scrolling. 

By Wendy Parish • May 7, 2015

Twitter CFO puts marketing team under his domain

Finance chief Anthony Noto moves the marketing team under his jurisdiction from the product team. 

By Wendy Parish • May 7, 2015

Mobile Facebook users could take more control over News Feed

A test allows mobile users to override Facebook's algorithm to see more from chosen friends, pages. 

By Wendy Parish • May 7, 2015

Is the McDonald's Hamburglar a hipster now?

The updated icon is confusing the Internet. 

By Wendy Parish • May 6, 2015

IBM, Facebook team up to offer marketers best of both platforms

Marketing partnership will focus on product innovation. 

By Wendy Parish • May 6, 2015

Promoted tweets halted after appearing near porn content

Nielsen pulled campaign after sponsored tweets appeared on adult feeds. 

By Wendy Parish • May 5, 2015

Google mimics Pinterest with new feature

With "Collections," Google+ users can organize pages by topic. 

By Wendy Parish • May 5, 2015

Brands may not need to choose between Facebook and YouTube for video

New report shows Facebook wins short game, but YouTube is better in the long-haul. 

By Wendy Parish • May 4, 2015

Agency prolongs life of Meerkat live video streams

NYC-based Glow offers a DVR for Meerkat videos. 

By Wendy Parish • May 4, 2015

Facebook 'Instant Articles' closer to launch

Publishers will be able to keep ad revenue from hosted content on the site. 

By Wendy Parish • May 4, 2015

Twitter speeds up autoplay video ads release

Sources say autoplay videos could launch by the end of June. 

By Wendy Parish • May 3, 2015

Facebook hits 40M active small business pages

The social media site will launch the "Boost Your Business" event series and live chat support for clients. 

By Wendy Parish • April 30, 2015

Cosmetic brand Nars inspires 26K tweets in 45 minutes with guerrilla marketing

The company's "Breakthrough" event showed the capabilities of the marketing tactics on social media. 

By Wendy Parish • April 29, 2015

Bud Light's new slogan to remove 'no from your vocabulary' causes major uproar

The company was quick to apologize for the marketing effort that "missed the mark."

By Wendy Parish • April 29, 2015

Twitter unveils promising deal with Google amid disappointing earnings report

Advertisers will be able to purchase Promoted Tweets through Google's DoubleClick. 

By Wendy Parish • April 28, 2015

Twitter stock plummets after Q1 earnings miss

The disappointing results may put the social media site's prowess as an advertising platform into question.

By Emily Peiffer • April 28, 2015

Pinterest introduces 'Marketing Developer Partners'

The social site will open up API access to select social media management platforms. 

By Wendy Parish • April 28, 2015

Snapchat encourages brands to adopt vertical video

The app wants companies to create vertical shots to better align with typical mobile use. 

By Wendy Parish • April 26, 2015

7 secrets to engaging employees in company social media strategy

Employers have a team of resources just waiting to be tapped. 

By Wendy Parish • April 26, 2015

Facebook's 'Anthology' to pair advertisers with digital media partners

The new program aims to help brands improve their original video content. 

By Wendy Parish • April 23, 2015

Should YouTube be worried about Facebook's 4B daily video views?

The social media site's numbers have jumped 1 billion since January and quadrupled since September. 

By Wendy Parish • April 23, 2015

Mind over marketing: 3 psychological studies that could help your social strategy

Advertising professionals need to understand the nuances of human behavior, both on and offline.

By Wendy Parish • April 22, 2015

Facebook's latest algorithm change could affect publishers

The tweaks will give more weight to friends' posts over those from publishers or brands. 

By Wendy Parish • April 21, 2015