Twitter CEO Dick Costolo is stepping down, effective July 1

Twitter's CEO Dick Costolo will step down on July 1, the micro-blogging site said on Thursday. Board chairman Jack Dorsey will take on the chief executive position on an interim basis.

By Natalia Angulo • June 11, 2015

New Twitter ad feature targets users based on installed apps

The new tool, "installed app category targeting," allows app developers to target users that have downloaded similar apps. 

By Wendy Parish • June 11, 2015

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

How Apple News and Facebook Instant Articles stack up

Both services seem aimed to repairing relationships with publishers.

By Wendy Parish • June 10, 2015

More Facebook Instant Articles are coming

After initial testing Facebook Articles have gone quiet, but sources say more are coming at the end of the month. 

By Wendy Parish • June 9, 2015

Where are the CMOs on Twitter?

Less than 1/3 of the top 100 global brands on Interbrand's list have CMOs that actively participate on Twitter. 

By Wendy Parish • June 5, 2015

Coke gets on a first-name basis with fans in new Twitter campaign

Coca-Cola is getting a little more personal with it's new campaign that uses Tailored Audiences to call out users on Twitter by name.

By Wendy Parish • June 5, 2015

Brands see huge jump in Twitter mentions after FIFA president resigns

Budweiser sees 525% spike in mentions following Sepp Blatter's resignation from FIFA, predominantly due to a clip from "Last Week Tonight With John Oliver" in which Oliver challenged brands to help oust the now ex-FIFA president.

By Wendy Parish • June 3, 2015

Hotels.com finds way to break through muted Facebook video ads

The popular hotel booking brand utilizes subtitles, sign language and creativity to make ads that work with or without sound. 

By Wendy Parish • June 3, 2015

Pinterest pivots into e-commerce with 'Buy It' pins

A "Buy It" button is coming to Pinterest by the end of the month, as the picture-pinning site pivots into e-commerce.

By Wendy Parish • June 3, 2015

Instagram improves ad targeting, plans expansion to all brands

Instagram will open up its ad platform from a handful of selected advertisers to all businesses. 

By Wendy Parish • June 3, 2015

Brands attempt to decode emoji social conversations

Third-party data providers like Sprinklr and theAmplify seek to understand emoji language to help customers better grasp how their social marketing campaigns are performing.

By Wendy Parish • June 2, 2015

Twitter's new 'Official Partner Program' offers resource for businesses to manage social

The new program is a merger of Twitter's existing Certified Program and it's Marketing Platform Partner Program to help businesses use the social media network to better reach customers.

By Wendy Parish • June 2, 2015

Bud Light makes its Snapchat debut among the 21-and-over crowd

Bud Light is launching "age-gated" ads on Snapchat -- the first alcohol brand to do so on the messaging service -- that will only reach the 21-and-over crowd. 

By Wendy Parish • June 1, 2015

Facebook embraces the animated gif, but makes marketers wait

Facebook is finally supporting animated gifs, shedding its title as the last of the major social networks to support the short-loop videos. The feature is not yet available for marketers, however.

By Wendy Parish • June 1, 2015

Meet Auto Amplify: Twitter's answer to programmatic video ad buying

Twitter's Auto Amplify tool offers a new, self-service way to create and instantly promote video clip campaigns.

By Wendy Parish • May 29, 2015

Instagram's 'carousel ads' set for global debut

The freshly-launched ad unit will become available to businesses on Instagram in the United Kingdom, Canada, Australia, Germany, France and Brazil starting June 1.

By Wendy Parish • May 29, 2015

Google exec on how to reach millennial B2B buyers: Change

Speaking at BMA15, Google's Jim Lecinski told B2B marketers that to reach the millennial audience, they need to "change [their] game."

By Wendy Parish • May 29, 2015

Introducing: Twitter's 'Audience Insights'

Twitter's new feature offers marketers deeper insight into audience analytics, including demographics, interests and purchasing behavior, among other categories.

By Wendy Parish • May 28, 2015

Snapchat hires Fox exec to boost original content

Snapchat's CEO reveals the app is working on a self-serve ad platform, with the hope of making it easier for "brands to be brands."

By Wendy Parish • May 27, 2015

New tool helps brands spot logos in social media

Eighty-five percent of posts containing images of logos contain no text relevant to the brand, and are therefore invisible when it comes to tracking media mentions.

By Wendy Parish • May 26, 2015

Tinder tests out marketing partnership with EDM artist Zedd

Popular dating app Tinder is getting into the music business, offering users that "swipe right" the chance to receive discount links fo rmusic artist Zedd's new album as part of a fresh marketing campaign.

By Wendy Parish • May 22, 2015

Spotify reveals more about video plans

The online music streaming service has announced partnerships with ESPN, NBC, Conde Nast, and Comedy Central, as it attempts to lure listeners to watch music videos, too.

By Wendy Parish • May 21, 2015

Kik video helps K-Swiss make a comeback

Kik's new ad video experience offers users rewards like access to premium features on the messaging app for opting to watch brand's videos. 

By Wendy Parish • May 21, 2015

Twitter opens objective-based ads to all advertisers

Twitter has opened up objective-based ads to all advertisers, giving them the option to only pay for specific engagement -- an effort the social media network says has helped cut costs for marketers.

By Wendy Parish • May 21, 2015

Are dating apps the next ad frontier?

Campaign costs have gone from hundreds of dollars to thousands as brands flock to mobile dating apps in the hopes of having consumers swiping right for their ads.

By Wendy Parish • May 20, 2015