Twitter's new DM feature could open the door to spam

The direct message option has created concern about brands alienating users. 

By Wendy Parish • April 20, 2015

Facebook triples amount of fake likes blocked before reaching Pages

The announcement boasts the social giant's claim that it is winning the battle against fraudulent activity. 

By Wendy Parish • April 20, 2015

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Twitter hopes homepage redesign will drive new user growth

Non-logged in users will now be met with a topics page that leads to public tweets. 

By Wendy Parish • April 16, 2015

Global social media ad spending to rise 33% this year

eMarketer predicts the total will hit almost $23 billion by the end of 2015. 

By Wendy Parish • April 16, 2015

Tumblr introduces 'Sponsored Day' ad

The new spot leaves advertising posts at the top of users' screens for 24 hours. 

By Wendy Parish • April 16, 2015

Logo lunacy: Internet shifts campaign image criticism to Marco Rubio

Twitter users quickly pointed out the design fails to include Alaska and Hawaii. 

By Wendy Parish • April 15, 2015

Means to a trend: Brands that successfully capitalized on pop culture

Taking advantage of hot topics can have huge, but often fleeting, results for marketers.

By Wendy Parish • April 15, 2015

LinkedIn's new Elevate app empowers employees to share company content

The program offers tracking tools to measure the effectiveness of social shares. 

By Wendy Parish • April 14, 2015

Hillary Clinton's campaign logo faces negative Internet reactions

Twitter was immediately abuzz with criticism of the design.

By Wendy Parish • April 14, 2015

Twitter rumored to be urging celebrities, publishers to switch from Meerkat

The aggressive tactics by the social media site further heat up the live-streaming rivalry.

By Wendy Parish • April 13, 2015

Social media, blogs have little impact on B2B buying process: Survey

Buyers report a large disconnect between what information they need and what vendors provide. 

By Wendy Parish • April 10, 2015

Teens haven't unfriended Facebook yet

A new Pew Research Center study contradicts previous reports about the abandonment of the social media site.

By Wendy Parish • April 10, 2015

How LinkedIn's major purchase of Lynda.com could benefit marketers

The acquisition of the online education site will offer new data and insight opportunities.

By Wendy Parish • April 9, 2015

Networks, creators bend Facebook's rules for branded video

However, the social media giant doesn't seem to be reprimanding the violators.

By Wendy Parish • April 9, 2015

Nearly 10% of all Twitter is spam: Report

Brands suffer the most from the false accounts, which can make up over 75% of their conversation on the site.

By Wendy Parish • April 9, 2015

Marketers will use Facebook video more than YouTube in 2015

A new Mixpo study shows 87% of marketers plan to run ads on Facebook video, over the 81.5% on YouTube. 

By Wendy Parish • April 8, 2015

Twitter adds long-awaited 'retweet with comment' feature

The new option will allow for 116 characters in the reply. 

By Wendy Parish • April 8, 2015

Brands experiment with new Instagram carousel ads

Old Navy, Samsung, Showtime, and Banana Republic were among the first to try out the multi-photo advertisements. 

By Wendy Parish • April 8, 2015

Hostess hits a home run with its 'touchdown' tweet for MLB's opening day

The snack brand's intentional sports terminology mistake inspired immediate Twitter engagement. 

By Wendy Parish • April 7, 2015

Men can browse Pinterest embarrasment-free with bank's "Man-O-Flage" plugin

Colorado's FirstBank wants men to feel comfortable searching for home improvement ideas on the female-dominated site. 

By Wendy Parish • April 7, 2015

Who is winning the real-time video race—Meerkat or Periscope?

A recent Quartz report says it may be too close to call. 

By Wendy Parish • April 6, 2015

HBO replies to 3-year-old tweets about standalone subscription service

Users tweeting with the hashtag #takemymoneyHBO may finally get their wish. 

By Wendy Parish • April 6, 2015

How to successfully integrate social and email marketing

Both avenues have a pivotal role in strategic campaigns. 

By Wendy Parish • April 6, 2015

Twitter tests new carousel, profile ads

Some styles recently implemented by the social media site have already been put in place by competitors like Pinterest and Instagram.

By Wendy Parish • April 2, 2015

Pinterest hits 50 billion pins

The social site celebrated its fifth birthday by sharing promising stats.

By Wendy Parish • April 1, 2015