Social Media: Page 282
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Verizon offering marketers details on consumers’ phone usage—but is it legal?
A new initiative by Verizon sells marketers details on consumers, such as what apps are used where.
By Erik Hall • Oct. 17, 2012 -
State Farm’s ‘Discount Double Check’ campaign paying dividends
The insurance company is seeing traction on social media, thanks in part to Packers quarterback Aaron Rodgers.
By Erik Hall • Oct. 17, 2012 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here’s a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Foursquare making search available to non-users
Foursquare Explore will be available to non-registered users to obtain local recommendations as an alternative to Yelp.
By Erik Hall • Oct. 16, 2012 -
Pizza Hut backs off presidential debate promotion
Pizza Hut pivots, turning its sausage-versus-pepperoni question from Obama and Romney to the public at large.
By Erik Hall • Oct. 16, 2012 -
Facebook giving ‘priority’ marketers more consumer information
Top Facebook marketers are getting access consumers’ complete lists of “Likes.”
By Erik Hall • Oct. 16, 2012 -
Google, YouTube undergo algorithm changes
Google’s change becomes the search engine’s fourth in less than two weeks.
By Erik Hall • Oct. 15, 2012 -
What marketers need to know about using Facebook permissions
Your company needs to know how to use Facebook permissions to help marketers get the most out of social media data.
By Erik Hall • Oct. 15, 2012 -
Yahoo loses search market share in September
The only search engine among the top five to lose users from August to September was Yahoo.
By Erik Hall • Oct. 11, 2012 -
Companies offering service to search Twitter for marketers
Marketers can now look at a user’s Twitter posts back an account’s beginning.
By Erik Hall • Oct. 11, 2012 -
LinkedIn revamps the look of company pages
A new look and functionality give company pages on LinkedIn more options for corporate branding.
By Erik Hall • Oct. 11, 2012 -
Instagram’s value to B2B
Companies with significant visual content are finding success using Instagram.
By Erik Hall • Oct. 10, 2012 -
Google updates Mobile Playbook to help mobile marketers improve campaigns
The search giant is pushing examples of out-of-the-box mobile ad thinking, using Chevy and Nike campaigns as case studies.
By Brian Warmoth • Oct. 9, 2012 -
10 concepts that have reshaped marketing
HubSpot previews a larger list of 100 ideas with 10 concepts and impacts that modern marketers should be aware of.
By Brian Warmoth • Oct. 9, 2012 -
Planning is necessary to get consumers attention online
Static advertisement does not get interaction from consumers the way an engaging online ad does online.
By Erik Hall • Oct. 9, 2012 -
PBS marketing takes advantage of debate news cycle
PBS displays an acceptance of social media as a marketing tool following the first 2012 presidential debate.
By Erik Hall • Oct. 8, 2012 -
Citibank reaching out to customer concerns on social media
Citibank trains 30 customer service employees in how to handle customers via social media.
By Erik Hall • Oct. 5, 2012 -
Marketing has become about consumers in the current Participation Age
Consumers are technology-savvy and expect real-time interaction all day, every day.
By Erik Hall • Oct. 5, 2012 -
KitchenAid brand goes political during Presidential debate
KitchenAid posted an anti-Obama tweet during Wednesday night’s presidential debate.
By Erik Hall • Oct. 4, 2012 -
Facebook celebrates 1 billion users with big ad
Facebook’s new advertising campaign coincides with its 1 billionth user milestone.
By Erik Hall • Oct. 4, 2012 -
Some websites are paying customers a referral fee
Sharing a link on social media is earning up to 5% of a sale from some websites.
By Erik Hall • Oct. 4, 2012 -
Facebook giving individuals a chance to promote content
A new opportunity is available to individuals to promote content the way businesses have been able to do on Facebook.
By Erik Hall • Oct. 4, 2012 -
Maybe Facebook ‘likes’ are useless
A popular Facebook page could be just as valuable as being popular in high school.
By Erik Hall • Oct. 3, 2012 -
Facebook research compares ad impact to TV
DataLogix worked with Facebook to find consumers influenced by ads even without clicking on an ad.
By Erik Hall • Oct. 2, 2012 -
EA Sports video game sees spike in Twitter talk
There was an increase of 872,000 mentions on Twitter this week for the EA Sports video game FIFA 2013, which is the largest of the top 600 brands in national markets.
By Erik Hall • Oct. 2, 2012 -
A case study for improving Facebook exposure
BrandGlue was able to help the their client Jackson Kayak by expanding its reach from 20% to almost 40% of its fans in three months, and here is how it was done in five steps.
By Erik Hall • Oct. 1, 2012
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