Special K's London 'Tweet Shop' accepts social currency as payments

So how do tweets covert to cash? Cashiers verify social media posts instead of credit card numbers.

By Brian Warmoth • Sept. 25, 2012

Forget about followers, there's a better Twitter metric

Co-founder Evan Williams says that followers might soon become the second best metric to measure your Twitter impact.

By Ryan Willumson • Sept. 25, 2012

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

YouTube show will air on ABC stations

Will this be the beginning of a new trend in Web video?

By Brian Warmoth • Sept. 25, 2012

Volvo launches Pinterest account and campaign

The car company is offering prizes based on users' repins and likes.

By Brian Warmoth • Sept. 21, 2012

Most Read Marketing News of the Week: Marissa Mayer, eBay and ESPN

Need to catch up on the past week's marketing news? Have a look at the five most popular reads from the Marketing Dive feed.

By Brian Warmoth • Sept. 21, 2012

Salesforce introduces Marketing Cloud tool for social media engagement

Will the new subscription service help you to better target your messaging?

By Brian Warmoth • Sept. 20, 2012

On Facebook, Walmart pages lose out to Mom and Pop

So how do local businesses compete with Walmart in the social media arena?

By Brian Warmoth • Sept. 20, 2012

Eye-opening data on ESPN's mobile products

How many minutes do you think users spent on ESPN's mobile products this past Sunday?

By Ryan Willumson • Sept. 19, 2012

Analytics and budget shortfalls lead social marketing problems in report

Which of the problems on the survey are affecting your campaigns?

By Brian Warmoth • Sept. 19, 2012

Survey predicts Facebook searches could take over half the global market

Greenlight's study anticipates a 50% global share for Facebook within just a few years.

By Brian Warmoth • Sept. 19, 2012

5 creative brand strategies on Pinterest

Boticca Boutique, Hubspot and Mashable have all thought through how they want to use Pinterest, and each case provides a few lessons.

By Brian Warmoth • Sept. 18, 2012

New Twitter for iPad hits the App Store

So what does the new app look like, and how will it change the way Twitter users see content?

By Brian Warmoth • Sept. 18, 2012

Pinterest offers unique marketing opportunities for small businesses

Small-business marketers can learn a lot by thinking like online retailers when they pin.

By Brian Warmoth • Sept. 17, 2012

Dr Pepper's Facebook ad sets off evolution debate on its page

Did the soda's "Evolution of Flavor" ad attract the right kind of attention for its brand?

By Brian Warmoth • Sept. 14, 2012

Buzzfeed acquires Kingfish Labs, focusing on viral ads

So how will technology designed for dating help to create better social ads for BuzzFeed?

By Brian Warmoth • Sept. 14, 2012

5 inbound marketing strategies at top companies

You can learn a lot from Salesforce, Cisco and Starbucks in this Mashable rundown of five leading inbound marketing strategies.

By Brian Warmoth • Sept. 13, 2012

Zuckerberg: We're going to make more money on mobile than desktop

The Facebook CEO also hinted that he's got a team working on a search engine.

By Ryan Willumson • Sept. 12, 2012

Apple's blogger relations: 6 lessons to take to heart

Apple is a perfect case study for launches and blogger relations management. How does your strategy compare?

By Brian Warmoth • Sept. 12, 2012

How good content marketing can trump cats and zombies

Link-building and reviews can go a long way toward raising visibility in a crowded online space.

By Brian Warmoth • Sept. 11, 2012

YouTube launches standalone iOS app ahead of iPhone 5 release

Which discovery and share features are you going to need to know about?

By Brian Warmoth • Sept. 11, 2012

Businesses can now market based on Twitter interests

Interest and username targeting allows for new ways to reach out to new audience members through the micro-blogging service.

By Abigail Wise • Sept. 6, 2012

Three marketing pros of Reddit

Reddit's not just an open forum, but can help grow traffic and spark interest when used the right way.

By Abigail Wise • Sept. 5, 2012

Facebook pushes to clean up like fraud

Fake likes on Facebook are finally getting booted.

By Abigail Wise • Sept. 4, 2012

Social media management success

Read up on simple tips that will help your company stay on top of social media.

By Abigail Wise • Sept. 4, 2012

AllFacebook Marketing Conference date released

The London event focused on Facebook social media marketing has been announced.

By Abigail Wise • Sept. 4, 2012