Social Media: Page 284
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Apple's new ad campaign getting abysmal response
The ads are getting heavy rotation during the Olympics, and criticism is on heavy rotation as well.
By Ryan Willumson • July 30, 2012 -
Facebook case study resource from ClickZ
ClickZ has compiled case studies that give marketers examples of the way certain brands have marketed via Facebook successfully.
By Ryan Willumson • July 30, 2012 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Opinion piece: Marissa Mayer and Yahoo should focus on women
Dave McClure, founder of 500 Startups, urges the Yahoo CEO to focus on products and acquisitions that serve women.
By Ryan Willumson • July 30, 2012 -
Twitter vibrator ad representative of larger challenge
Now that Twitter has rolled its advertising out to a wider audience of SMBs, it faces the challenge of quality control. The lines can be blurry, as was the case with a recent promoted account for Vibease.
By Ryan Willumson • July 27, 2012 -
First earnings: Facebook hits numbers, but stock getting crushed
A day after Zynga's earnings miss hurt Facebook's stock, it looks to be another tough day for the stock after hitting analysts numbers. Wait, what?
By Ryan Willumson • July 27, 2012 -
Pinterest ideas for content marketers
For some brands, Pinterest has shown the ability to drive a whole lot of traffic and engagement. Here are some ideas for content marketers that are trying to form their strategy.
By Ryan Willumson • July 27, 2012 -
Twitter Inching Closer To Giving You All Your Tweets, But Search Has A Long Way To Go
Twitter is working on a project that will give users access to an archive of all of their own tweets. Twitter CEO Dick Costolo told the New York Times this week that the company is building a tool that would let Twitter users download their own tweets. He didn’t provide a timeframe for s...
By Ryan Willumson • July 25, 2012 -
Go clean up your LinkedIn profile! Outlook integration on the way
Your LinkedIn profile is coming to the world's largest email client, so make sure you're putting your best foot forward.
By Ryan Willumson • July 25, 2012 -
How to Create Good Infographics Quickly & Cheaply
Nobody likes an irrelevant or boring infographic. Once you’ve addressed the "Who Cares?" factor and know what info you want in your graphic, it’s time to get building. But how? Here are a few easy to use, low-cost, web-based solutions.
By Ryan Willumson • July 24, 2012 -
Marissa Mayer already providing "Hope", has a secret weapon
Although employees are creating Mayer-inspired posters, optimism is just part of it. Her real secret weapon lies in a leadership program called "Associate Product Manager" which she created and led for her entire time at Google.
By Ryan Willumson • July 24, 2012 -
7 Tips for Creating a Social Media Plan for Your Business
Do you have social media plan? Are you looking for an easy to follow guide to formulate a plan for your business? Keep reading for seven tips to help your business develop a social plan… Why Businesses Fail With Social Media Businesses often fail in their social media efforts for the sa...
By Ryan Willumson • July 24, 2012 -
4 Steps to Better Understand Your Brand's Social Media Relationships
Social media data analysis should focus on understanding the relationships your brand has with individuals and how these relationships have grown over time. Learn how your brand can gather the needed data to conduct analysis at the individual level.
By Ryan Willumson • July 24, 2012 -
Marketers misled: Social media agency retracts its findings on Facebook vs. Twitter
After receiving pressure from critics of the report, TBG Digital admits they were not "comparing like for like."
By Ryan Willumson • July 23, 2012 -
iPad has highest mobile revenue per impression
A report from Opera Software shows that the effective CPM for the iPad is $3.96, and engagement on the iPad outpaces other mobile devices.
By Ryan Willumson • July 23, 2012 -
Uni-ball to Young Men: Our Pen is Mightier
How do you get guys to spend more on a pen? Uni-ball decided to align its brand with high-tech toys they love in a campaign emphasizing digital video. The brand relied on a successful campaign last year to inform digital budget allocation this time around, and currently is using creative from ...
By Ryan Willumson • July 20, 2012 -
Leaked memo from Marissa Mayer to Yahoo! employees
Even with a new CEO at the helm, Kara Swisher from All Things D can still get her hands on Yahoo! internal memos.
By Ryan Willumson • July 20, 2012 -
By the numbers: Dollar Shave Club video shows creativity can stretch budget
A startup's hilarious video, made on a minimal budget, was able to garner over 5.1 million views.
By Ryan Willumson • July 20, 2012 -
Earnings: Microsoft loses money for the first time ever, Google revenue is $10.96 billion
Microsoft's loss was due to the write down of $6.19 billion acquisition aQuantive. Google 21% revenue growth, and singled out mobile revenues as an area of strength.
By Ryan Willumson • July 19, 2012 -
Hootsuite adds support for Google+ pages
Hootsuite now has functionality for 4 major social networks - Facebook, Twitter, LinkedIn, and Google+ Pages.
By Ryan Willumson • July 19, 2012 -
AOL names Hunt CMO
New York—AOL has named Jolie Hunt CMO, a new position at the online media company. Hunt was previously senior VP-global head of brand and public relations at Thomson Reuters.
By Ryan Willumson • July 19, 2012 -
The basics of real-time-bidding
Marketers and publishers need to understand how RTB works, and this is your primer.
By Ryan Willumson • July 18, 2012 -
8 B2B Tips for Using Social Forums
How should business-to-business (B2B) marketers best use question-based social forums? For business-to-business companies in particular, LinkedIn Groups, Quora and HighTable are just three examples of forums where marketers can demonstrate their knowledge. In this article I’ll cover how B2B...
July 18, 2012 -
Facebook mobile ads get 2x click-through vs. desktop
The same study found that Facebook's Sponsored Stories click-through rate is almost 5x Twitter's.
By Ryan Willumson • July 18, 2012 -
A list of great under-the-radar marketing blogs
Categories included are general tech/business, agencies, creative resources, and branded content.
By Ryan Willumson • July 17, 2012 -
New design for LinkedIn homepage
Blog post by product manager Caroline Gaffney calls it "simpler", and made for its users to more easily find the information that they're looking for.
By Ryan Willumson • July 16, 2012
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