Yahoo finds new chief in Marissa Mayer, Google employee no. 20

People are calling this a coup for Yahoo, but Mayer inherits quite a challenge.  She plans on leveraging e-mail, finance and sports.

By Ryan Willumson • July 16, 2012

47% of tablet users engage with an ad at least once a week

A study by IAB shows that smartphones are viewed as more essential, while tablets are viewed more as entertainment hubs.

By Ryan Willumson • July 16, 2012

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Sell your $35 million home with iPads and Hollywood directors

This for-sale-by-(rich)-owner tale includes digital and mobile marketing to give potential buyers a window into their life...should they choose to shell out the cash.

By Ryan Willumson • July 16, 2012

How to Grow and Manage an Engaged Online Community

Do you wear many hats at your place of business? Do some of them have to do with reaching out to and interacting with your social media fans and blog readers? If so, then you’re officially or unofficially performing the role of an online community manager. If you’re doing it right,...

By Sean Griffey • July 13, 2012

Digg Sells to Betaworks for Whopping…$500,000

Content-sharing site Digg has sold to Betaworks, and the technology investment company grabbed the waning social starlet for only $500,000, according to The Wall Street Journal. Of course Betaworks is only really acquiring Digg’s technology, with founder Kevin Rose having left the compan...

By Sean Griffey • July 13, 2012

Facebook Starts Automating Home-Page Ad Buying

Home-page ads will be more widely available to advertisers since minimum-buy commitment is removed.

By Sean Griffey • July 12, 2012

ID, please: Twitter launching age-verification system

When choosing to follow a brand with age verification in place, you receive a direct message asking to enter your birth date.

By Ryan Willumson • July 12, 2012

Twitter's "big advertiser" pitchdeck [article and slides]

A big brand advertiser handed over Twitter's pitch deck to All Things D, and gives insight to how Twitter thinks it can win big money in the mobile advertising business.

By Ryan Willumson • July 12, 2012

J.P. Morgan: Facebook mobile revenue will quickly outpace desktop

According to analyst Doug Anmuth, Facebook has a solid plan for mobile revenue, resulting in big projections for the future.

By Ryan Willumson • July 11, 2012

5 digital trends, including the Pinterest "image strategy"

We are only halfway through 2012, but already there have been a myriad of developments affecting your marketing strategies.  Here you'll find the things to keep an eye on in order to do your job well.

By Ryan Willumson • July 10, 2012

16 Creative Ways to Use Twitter for Business

Is your Twitter activity feeling stale? The good news is that you can easily revitalize your Twitter experience! Here are 16 ways to bring new life and renewed business purpose to your Twitter efforts. #1: Organize whom you follow with lists There are many people you need to follow on Twitter ...

By Ryan Willumson • July 10, 2012

Turning the Twitter Stream into an SEO Reservoir

Twitter content visibility ages quickly - yesterday's news is todays chip shop wrapping paper. However, not all twitter content of value ages badly. Yes Google, Bing and the like use Twitter for social signals but current content is mostly favoured over older tweets. Outside of time-bound ...

By Ryan Willumson • July 10, 2012

Nielsen reports Q1 ad spend numbers, online up 12%

Online media experienced the highest growth in Q1, with magazines showing a decline of 1.4 percent.

By Ryan Willumson • July 10, 2012

Yahoo Launches Genome to Leverage Audience Data

Brands like BMW and STP are targeting on the platform.

By Ryan Willumson • July 9, 2012

3 Ways to Make Your Emails More Social

It isn't just about Facebook and Twitter icons.  Focusing on "socializing" your emails helps your existing customers share their positive experiences.

By Ryan Willumson • July 8, 2012

Hulu CEO Kilar Removes Himself From Yahoo CEO Search

At this point, Interim CEO Ross Levinsohn is the last man standing, which may mean the job is his by default.

By Ryan Willumson • July 6, 2012

Why Responding to Customers on Social Media Is Paramount

Too many companies don't prioritize social interactions, or even worse, see it as a hassle.  You're missing a valuable opportunity to create a positive impression with current and prospective customers.

By Ryan Willumson • July 6, 2012

How Twitter Could Have Swayed the World Series

Twitter's potential affect on who wins the World Series this year appears to now be a moot point, but the micro-blogging site had its shot today. Major League Baseball let fans vote with tweets in order to determine the final two players in the All Star Game, an eight-decade-old midsummer ...

By Ryan Willumson • July 5, 2012

Need a New Job? How LinkedIn Helps

LinkedIn is a resource that is often underutilized by job searchers.  Effective usage of LinkedIn will help you find employers, get your name in front of the right people, and tell the business world what type of job you're seeking.

By Ryan Willumson • July 5, 2012

GM and Facebook: "I Miss You, Let's Talk."

In the first meetings since their blowup in Cannes, GM and Facebook are talking in an effort to make their relationship work...for now.

By Ryan Willumson • July 3, 2012

3 ways to use Facebook for "back to school" marketing

Summer is only beginning, but many digitally savvy parents are already starting their back to school shopping research, and brands are just starting to lock down plans for back to school initiatives -- which, for some brands, is the biggest time of the year. Brands need to start marketing righ...

By Ryan Willumson • July 2, 2012

Facebook Tests "Want" Button

The company has not made any official announcement, but a "want" button would be a killer feature for brands and advertisers.

By Ryan Willumson • June 29, 2012

Ford Fusion Social Media Effort Deepens Ryan Seacrest Partnership

The first thousand Fusion fans on Facebook will receive a mystery box.

By Ryan Willumson • June 29, 2012

Twitter's Mobile Ad Results "Staggering"

eMarketer says advertising is up 86% year-over-year, with the majority of revenue coming from mobile ads.

By Ryan Willumson • June 29, 2012

Eric Schonfeld: "Infographics Are Broken. We Can Do Better."

Infographics are expensive, difficult to produce, unsearchable, and driven by marketing budgets rather than editorial discretion.

By Ryan Willumson • June 29, 2012