Howard Stern's Addition to "America's Got Talent" Leads to a 123% Increase in Social Chatter

More males tuned in early, but they didn't stick around.

By Ryan Willumson • June 27, 2012

Writing Marketing Copy That Leads to Sales

"The more you tell, the more you sell..."

By Ryan Willumson • June 27, 2012

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

5 Ways Online Businesses Are Succeeding With Social Media

Marketing your online business through social media websites can be a great way to encourage engagement with your brand in a low-pressure setting. However, getting started with this new type of media can be intimidating for some business owners. Take a look at the following five examples of ec...

June 27, 2012

Tips to Make Your Brand a Pinterest Heavyweight

Pinterest is a social network, but it isn't just like Twitter and Facebook...So don't use the same rules of engagement.

By Ryan Willumson • June 26, 2012

Which Metrics Are Lying To You?

Some of the most commonly used metrics can mislead, undercutting sales and other meaningful marketing outcomes.

By Ryan Willumson • June 25, 2012

Avoid these common resume mistakes

The author lists the best tips from his/her network, from obvious slip-ups, such as spelling errors, to more philosophical issues, such as whether or not you need a resume.

By Ryan Willumson • June 24, 2012

LinkedIn Profile Tips That Demonstrate Thought Leadership

A few good moves in managing your profile can go a long way.

By Ryan Willumson • June 22, 2012

Twitter Down Most of Yesterday, Issues Statement

The issues were due to a "cascading bug", which affected web and mobile users alike.

By Ryan Willumson • June 22, 2012

10 Must-Have Templates for Content Marketers

Templates offered include: Editorial calendar, web page template, Facebook engagement spreadsheet, content mapping template, and sales communication template.

By Ryan Willumson • June 22, 2012

3 Steps to Getting Started With Social Media

With so many social networks to choose from, how do you decide the best social networks for your company? Not all networks are created equal; each comes with its own specific benefits, features and uses. This 3-step guide will help you choose the best social networks based on your business, ex...

By Ryan Willumson • June 21, 2012

LinkedIn expands Targeted Updates feature

Mountain View, Calif.—LinkedIn Inc.'s Targeted Status Updates service, first introduced in April with a handful of beta-testing companies, is now available to all company users.

By Ryan Willumson • June 21, 2012

WPP Acquires AKQA

WPP continues to eye digital as a key growth area, and acquires one of the world's biggest digital agencies.

By Ryan Willumson • June 20, 2012

Facebook Gives Up on Facebook Credits

Facebook has begun phasing out its Credits virtual currency, which users had purchased from the social network to put towards buying everything from FarmVille’s virtual currency to live concerts. Instead users will put real money towards those purchases, so that a U.S. user will pay in d...

By Lindsey Smith • June 20, 2012

Pinterest for B2B: Not Worth It

For B2B firms, the risk is not commensurate with the potential reward.

By Ryan Willumson • June 20, 2012

9 new companies of interest to marketers

iMedia Connection analyzes 9 startups, including MixRank, Payvment and ShopSavvy, and explains what they mean to marketers.

By Brian Warmoth • June 19, 2012

Video ads grab 4.5 billion minutes of American attention in May

ComScore's report shows a record-breaking month for American streaming-video ads, including big numbers for Hulu.

By Brian Warmoth • June 19, 2012

Facebook mobile ads exhibit higher click-through rates than desktop ads in study

SocialCode reports a 0.79-percent click-through rate for Facebook mobile ads, compared with 0.327 percent for PC-only ads.

By Brian Warmoth • June 19, 2012

How 5 Classic Campaigns Went Digital

A look at how you can take classic campaigns and re-purpose them for new mediums.

By Ryan Willumson • June 17, 2012

Facebook CTO Leaving, Launching Startup with Google Exec

Zuckerberg: "I'm...proud that we have a culture where great entrepreneurs like Bret join us and have such a big impact."

By Ryan Willumson • June 15, 2012

Pinterest Has 8x Audience Growth in Latin America

Comscore is reporting huge growth in the last four months, with Brazil leading the way, followed by Mexico and Argentina.

By Ryan Willumson • June 15, 2012

How to really measure engagement

Consumer brand interactions have come a long way in the past couple years. The social web has turned into a consumer's playground to talk about or interact with brands. People search for the best deals, assess product reviews, share the positive or negative insights with their social spher...

By Ryan Willumson • June 15, 2012

Interview: The Boston Celtics Approach to Social Media

Brian Solis interviews the Senior Director of Interactive Media for The Celtics, Peter Stringer for insights into the winning strategies they employ.

By Ryan Willumson • June 15, 2012

How Social Content Attracts and Engages More Customers

When you think of content optimization, what’s the first thing that comes to mind? Do you think of keywords, links and search engines? Or do you focus on useful content, interesting articles, engaged audiences and happy customers? If you’re in the second camp, you’re clearly ...

By Ryan Willumson • June 14, 2012

Infographic: 10 Commandments of Pinterest for Business

Pinterest continues to be a leading source of traffic for the Marketing Technology blog… mostly through our Marketing Infographics board. I don’t spend a lot of time on Pinterest as others do, but I totally understand why it’s such a great platform. It’s both visually ...

By Ryan Willumson • June 14, 2012

New Reports in Google Analytics on Social Metrics

Google Analytics received an upgrade recently, with 5 different reports providing different types of insight to your content's social media impact.

By Ryan Willumson • June 14, 2012