Social Media: Page 286
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10 concepts that have reshaped marketing
HubSpot previews a larger list of 100 ideas with 10 concepts and impacts that modern marketers should be aware of.
By Brian Warmoth • Oct. 9, 2012 -
Planning is necessary to get consumers attention online
Static advertisement does not get interaction from consumers the way an engaging online ad does online.
By Erik Hall • Oct. 9, 2012 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
PBS marketing takes advantage of debate news cycle
PBS displays an acceptance of social media as a marketing tool following the first 2012 presidential debate.
By Erik Hall • Oct. 8, 2012 -
Citibank reaching out to customer concerns on social media
Citibank trains 30 customer service employees in how to handle customers via social media.
By Erik Hall • Oct. 5, 2012 -
Marketing has become about consumers in the current Participation Age
Consumers are technology-savvy and expect real-time interaction all day, every day.
By Erik Hall • Oct. 5, 2012 -
KitchenAid brand goes political during Presidential debate
KitchenAid posted an anti-Obama tweet during Wednesday night’s presidential debate.
By Erik Hall • Oct. 4, 2012 -
Facebook celebrates 1 billion users with big ad
Facebook's new advertising campaign coincides with its 1 billionth user milestone.
By Erik Hall • Oct. 4, 2012 -
Some websites are paying customers a referral fee
Sharing a link on social media is earning up to 5% of a sale from some websites.
By Erik Hall • Oct. 4, 2012 -
Facebook giving individuals a chance to promote content
A new opportunity is available to individuals to promote content the way businesses have been able to do on Facebook.
By Erik Hall • Oct. 4, 2012 -
Maybe Facebook 'likes' are useless
A popular Facebook page could be just as valuable as being popular in high school.
By Erik Hall • Oct. 3, 2012 -
Facebook research compares ad impact to TV
DataLogix worked with Facebook to find consumers influenced by ads even without clicking on an ad.
By Erik Hall • Oct. 2, 2012 -
EA Sports video game sees spike in Twitter talk
There was an increase of 872,000 mentions on Twitter this week for the EA Sports video game FIFA 2013, which is the largest of the top 600 brands in national markets.
By Erik Hall • Oct. 2, 2012 -
A case study for improving Facebook exposure
BrandGlue was able to help the their client Jackson Kayak by expanding its reach from 20% to almost 40% of its fans in three months, and here is how it was done in five steps.
By Erik Hall • Oct. 1, 2012 -
Deep Dive
Most Read Marketing News of the Week: Nestle, eBay and Twitter metrics
Start your Monday off on the right foot with last week's most popular Marketing Dive posts.
By Brian Warmoth • Sept. 30, 2012 -
Mobile ads maturing as successes and shortcomings emerge
The Wall Street Journal looks at the need to get mobile ads right, as well as how the medium requires a fresh perspective.
By Brian Warmoth • Sept. 30, 2012 -
Retrieved from Apple on September 28, 2012
Why Facebook chose native iOS code over HTML5
A Facebook engineer explains the benefits of going native on iOS and becoming less dependent on HTML5.
By Brian Warmoth • Sept. 28, 2012 -
The case for Twitter already being more important than Facebook
Eric Jackson, writing for Forbes, argues that Facebook may be on track to become another MySpace story with a 30% year-long pageviews decline since August.
By Brian Warmoth • Sept. 27, 2012 -
GE and Yahoo CEOs weigh Twitter risks, give it a try
Twitter presents pitfalls and rewards as CEOs try to figure out how to use social media.
By Brian Warmoth • Sept. 26, 2012 -
One VC: Mobile will overtake TV's advertising dollars
In a piece for TechCrunch, Benchmark Capital's Mark Cohler outlines the reasons he believes the advertising potential on mobile is bigger than any other medium.
By Ryan Willumson • Sept. 26, 2012 -
BlackBerry 10 getting Facebook and Twitter apps at launch
Four social networks sign on as RIM gears up for a Q1 launch for their new platform.
By Brian Warmoth • Sept. 26, 2012 -
MySpace rebooting design, releases promo video
Who's going to sign up for early access to the refurbished service that's being backed by Justin Timberlake?
By Brian Warmoth • Sept. 25, 2012 -
Special K's London 'Tweet Shop' accepts social currency as payments
So how do tweets covert to cash? Cashiers verify social media posts instead of credit card numbers.
By Brian Warmoth • Sept. 25, 2012 -
Forget about followers, there's a better Twitter metric
Co-founder Evan Williams says that followers might soon become the second best metric to measure your Twitter impact.
By Ryan Willumson • Sept. 25, 2012 -
YouTube show will air on ABC stations
Will this be the beginning of a new trend in Web video?
By Brian Warmoth • Sept. 25, 2012 -
Volvo launches Pinterest account and campaign
The car company is offering prizes based on users' repins and likes.
By Brian Warmoth • Sept. 21, 2012
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