Facebook to Let Brands Target Ads Based on Non-Facebook Browsing

Facebook already serves ads based on users’ interests—like say if they claim to be a Dodgers fan. But soon it’ll be able to deliver ads based on whether a user just visited page to pick up Dodgers tickets but bailed before buying. Perhaps under pressure to expand its revenue ...

By Ryan Willumson • June 14, 2012

Twitter Goes Way Beyond 140 Characters

Twitter is the new RSS feed (only normal people actually use it). It's a cliched line—and one that can be applied to Facebook as well as Twitter—but the San Francisco-based social network took things a step further on Wednesday (June 13) by rolling out a new feature w...

By Ryan Willumson • June 14, 2012

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

7 Productivity Books That Help with Content Marketing

In order to be a successful content marketer, you have to manage a variety of overlapping departments and personalities.  These books can help you and your team be more productive.

By Ryan Willumson • June 13, 2012

4 Ways to Create Content That Sells

Let me just cut to the chase here: When it comes to business blogging, there is content, and then there is content that sells. Ask any business owner or marketer which they’d prefer and the obvious answer would be the latter. The fact is, all the business blogging in the world do...

By Ryan Willumson • June 13, 2012

PWC Projects Growth for B2B Spending

Most spending in B2B is showing its first growth since 2007, and is projected to grow annually until at least 2016.

By Ryan Willumson • June 13, 2012

Internet Advertising Revenues Set First Quarter Record at $8.4 Billion

Q1 2012 revenue up 15% over Q1 2011, according to IAB Internet Advertising Revenue Report.

By Ryan Willumson • June 12, 2012

Viewing Facebook Content Makes People More Likely to Buy: ComScore

With its stock still struggling amid investor doubts about the effectiveness of its advertising platform, Facebook is touting research from a partner -- ComScore -- to prove out the ROI of its products for marketers.

By Ryan Willumson • June 12, 2012

Social sharing closely matches SEO

New York—Facebook and Twitter link sharing is closely correlated with how prominently a website ranks in Google search results, according to a study by search analytics software company Searchmetrics Inc.

By Ryan Willumson • June 12, 2012

Apple Friends Facebook, Adds Features to Stay Ahead of Google in Apps

Apple unveiled the next version of its mobile software, adding maps and integration with Facebook, to extend its lead over Google in the market for handheld devices and downloadable applications.

By Ryan Willumson • June 11, 2012

7 Ways to Increase Your Blog Visibility With Social Sharing

Are you looking to drive more traffic to your blog content? Social sharing is critical. But how can you make your content as shareable as possible? Follow this process, and consider the following 7 tips. #1: Identify Your Most Popular Posts and Keywords Take stock of your current content. What...

By Ryan Willumson • June 11, 2012

A Primer for Blogging

If you would like to get further into blogging, here is a brief primer.

By Ryan Willumson • June 10, 2012

The most common mistake in video ad buying

Careful examination of opt-in social video programs reveals dramatic, positive benefits that are not always visible upon first glance.

By Ryan Willumson • June 10, 2012

Data technology crucial to digital marketing

Marketers are tasked with defining the best strategies and programs to drive marketing success and identifying the role of media channels in order to do so. Then they must track those efforts to divine what works best and which tactics to abandon. Direct Marketing News convened a select gr...

By Ryan Willumson • June 10, 2012

Audience vs Community: Do You Know the Difference?

In part two of her series, Allison Aldridge-Saur of Chickasaw Nation discusses Audiences versus Communities.

By Ryan Willumson • June 9, 2012

Learn The Mistakes Brands Are Making With Content Marketing… So You Don't Repeat Them

The content experts who work with the CMI Consultants program share a few of the mistakes they see brands making in their content marketing efforts.

By Ryan Willumson • June 8, 2012

7 reasons why Pinterest is unique for marketers

The list of essential social sites for brands and retailers grows longer every year. It's like taxation without representation. Facebook, Twitter, YouTube, and a company's own blog are must-dos. Also vying for the attention of a sustained brand presence are Instagram, Pinterest, Tumblr...

By Ryan Willumson • June 7, 2012

The Facebook IPO Effect on Buddy Media's Sale Price

Observers weigh in on whether Wall Street woes could impact Facebook ecosystem.

By Ryan Willumson • June 7, 2012

Study: Twitter User Insights for Marketers

Some 15 percent of online adults use Twitter, with 8 percent using the social network on a typical day. 

By Ryan Willumson • June 7, 2012

Twitter CEO: We're Cracking the Code on Mobile Ads

Like Facebook, Twitter is under mounting pressure to crack the code on mobile, since 60% of its users are accessing the platform through a mobile device.

By Ryan Willumson • June 7, 2012

26 Tips for Integrating Social Media Activities

Today, more and more businesses are seeking ways to integrate components of social media to achieve optimal benefits.

By Ryan Willumson • June 7, 2012

Twitter Touts Mobile Ad Platform

At a conference hosted by The Economist Wednesday, Twitter CEO, Dick Costolo puffed out his chest much like like the company's recently modified bird logo as he spoke of Twitter's unique position in the mobile ad game.  Costolo told the audience that Twitter thinks of their b...

By Ryan Willumson • June 7, 2012

5 Reasons You Should Measure Social Media Return on Investment

Are you wondering if measuring social media return on investment (ROI) is important? Do you cringe when you think about putting together another report? You aren’t alone. But times are changing for social media and these reasons will show you why it’s time to get serious about meas...

By Ryan Willumson • June 6, 2012

From Flipboard to Magazines, How Marketers Can Make the Most of Tablets

OMD trains every employee in Apple technology, U.S. CEO Alan Cohen said in our latest Q&A with a media leader. "You have to be Apple-certified to work at OMD."

By Ryan Willumson • June 6, 2012

The Facebook metrics you need to know

Facebook is changing things. No matter where the company's stock is today, it's probably not going to alter Facebook's idea of how the advertising business should work. And Facebook certainly has ideas on that. As the company announced at this year's Facebook Marketing Conf...

By Ryan Willumson • June 5, 2012

Facebook Mobile Ads Now Open to Masses

Facebook is now automating mobile-ad buying to make the process easier and faster.

By Ryan Willumson • June 5, 2012