Social Media: Page 292
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How B2B Marketers Use Social Media: New Research
More than 1900 business-to-business (B2B) marketers shared their insights on what’s working with social media marketing and where they’d like to improve.
By Ryan Willumson • April 24, 2012 -
42% of U.S. Consumers Use Social Media for Health Care Info [Survey]
PWC: Consumers say info on social networks would affect decisions to select physicians, hospitals.
By Ryan Willumson • April 23, 2012 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Facebook App 'Recycles' Consumer Posts
Honest Tea hopes to capitalize on conservation awareness following Earth Day.
By Ryan Willumson • April 23, 2012 -
Facebook Reports Q1 Figures
Arguably of most interest to advertisers are Facebook’s updated user numbers.
By Ryan Willumson • April 23, 2012 -
Forecast: Mobile Media Revenues Reach $150 Billion In 2012
Consumers are expected to increase their spend on mobile media by a further 13.4 percent from $121.8 billion in 2011 to $138.2 billion in 2012.
By Ryan Willumson • April 23, 2012 -
5 Ways to Create Highly Shareable Pinterest Pictures for Your Business
Since the launch of Pinterest, bloggers and website owners have been amazed to see just how much traffic this social photo-sharing platform can generate for a site or particular post.
By Ryan Willumson • April 23, 2012 -
Social Media Relevancy And Today's CMO
General appreciation of social media’s power has rarely translated into dynamic strategies that lead to relevance at scale, which will determine which brands win or get lost in the war for consumer attention.
By Ryan Willumson • April 20, 2012 -
How Johnson & Johnson Uses YouTube to Create Awareness
In this video, Social Media Examiner interviews Director of Video Communication, Robert Halper.
By Ryan Willumson • April 20, 2012 -
Viral voices: Anatomy of a successful web series
Shawn Kohne is one of the executive producers and stars of the popular web series, "Dealership." He sat down with iMedia to join in the digital vs. traditional TV debate from a content creator's perspective. iMedia Connection: What are the benefits to having an online show? What ...
By Ryan Willumson • April 19, 2012 -
House GOP Launches Social Media Contest
Republicans have taken to buying Facebook ads to reach constituents and recently met with @ComcastCares.
By Ryan Willumson • April 19, 2012 -
Marketo buys Crowd Factory
San Mateo, Calif.—Marketing automation company Marketo Inc. has acquired San Francisco-based Crowd Factory, a social campaign management business. Financial terms of the deal were not disclosed.
By Ryan Willumson • April 19, 2012 -
AT&T Interactive: More Than 30 Percent Of Searches On Network Are Mobile
Number is higher than the mobile percentage of general search, which is more like 15 – 18 percent overall.
By Ryan Willumson • April 18, 2012 -
7 Creative Social Media Marketing Mini Case Studies
Are you looking for some creative social media marketing ideas from businesses? Look no further. This article highlights seven mini case studies of businesses that have stood out by implementing innovative social media marketing practices. You’ll find inspiration for your social media ma...
By Ryan Willumson • April 18, 2012 -
Yahoo Q1: Revenue Beats Expectations, Search Up 8 Percent
Despite reorganization, company exceeds analysts' estimates.
By Ryan Willumson • April 17, 2012 -
Facebook Ad Rates Jump Ahead of IPO
Facebook will make all kinds of pretty pennies when it goes public later this year, but the company has already been filling its coffers through a booming ad business.
By Ryan Willumson • April 17, 2012 -
5 Ways Businesses Are Using Facebook Timelines
Yes, it is possible to use Facebook's new feature to your company's benefit.
By Ryan Willumson • April 17, 2012 -
7 Ways to Use Photographs to Support Content Marketing
With Facebook’s recent purchase of Instagram and Pinterest’s meteoric growth, photography has become the content marketing darling of 2012. In this post, we'll take a look at the usage of each of the hottest new photography sites and examine ways you can use photographs to expa...
By Ryan Willumson • April 17, 2012 -
Yellow Pages Sites Beat Google In Local Data Accuracy Test
In the brave new world of “SoLoMo” there are an increasing number of sites and mobile apps competing to help you choose a local business or lead you there. In addition to Google Maps, Yelp and Foursquare there are the venerable yellow pages’ sites and many others. They all ge...
By Ryan Willumson • April 16, 2012 -
4 Ways to Grow a Twitter Following That Matters
...And why a following is more important than followers.
By Ryan Willumson • April 16, 2012 -
Google CEO Douses Acquisition Talk
Tech giant's Q1 earnings call reveals $10 billion in ad sales, as CPC falls again.
By Sean Griffey • April 12, 2012 -
Instagram, LinkedIn, and Google+ News
It’s been a busy week in the PR/marketing/social world! On Monday, Facebook bought Instagram for $1B. That’s billion. With a “B.” On Tuesday, LinkedIn announced they’re rolling out some new features. And yesterday, Google+ launched a new design that lo...
By Ryan Willumson • April 12, 2012 -
Infographic: Nonprofits and Social Media Results
Research from the 2012 Nonprofit Social Networking Benchmark Report shows that Nonprofits continue to grow their presence on social networks without spending large amounts of time or money. A deep dive into how nonprofits are achieving these results has uncovered valuable insights. If ther...
By Ryan Willumson • April 11, 2012 -
LinkedIn introduces targeting and data tools for marketers
LinkedIn will launch two new functions for companies who have followers on LinkedIn, both of which will be of interest to marketers and advertisers: "Targeted Updates" and "Follower Statistics."
By Ryan Willumson • April 11, 2012 -
How Domino's Facebook Ads Sold Pizzas Worldwide
From Kalamazoo to Korea, one-day campaign produced 542,000 orders.
By Ryan Willumson • April 11, 2012 -
How Will Facebook Monetize Instagram?
Freemium options and targeting based on mobile data are just the start.
By Ryan Willumson • April 9, 2012
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