Social Media: Page 292

  • Facebook Shares Rise, Fall, Rise, But End Up Where They Started

    Before the market even opened on Friday Facebook had already nabbed $16 billion, having sold 421.2 million shares for $38 a pop.

    By Ryan Willumson • May 18, 2012

  • Facebook's $38 IPO at End of First Day of Trading Worth ... $38

    Facebook hovered near the initial public offering price in its trading debut, following a record IPO.

    By Ryan Willumson • May 18, 2012
  • Influencer Marketing Explore the Trendline➔
    Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff

  • GM ad move followed failed Facebook pitch: sources

    GM's decision followed Facebook officials' failure to convince top marketing executives at the U.S. automaker of the benefits of Facebook's paid ads.

    By Ryan Willumson • May 18, 2012
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    Flickr; mkhmarketing
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    Facebook Announces Pricing of IPO, Value of $104 Billion

    The shares are expected to begin trading on the NASDAQ Global Select Market on May 18, 2012, under the symbol "FB."

    By Ryan Willumson • May 18, 2012
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    How Search, Social Media and Content Accelerate Your Business

    Your customers get 99% of their information from search engines, social media referrals, online news sites and targeted content. If your business is NOT there among the solutions when your customers are looking, you’re lost. And even if they do find you some other way, you will s...

    By Ryan Willumson • May 18, 2012
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    Victor Habbick
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    Google's Penguin Update Makes The Wall Street Journal

    The Google Penguin Update is now mainstream after The Wall Street Journal covered it in a feature story named As Google Tweaks Searches, Some Get Lost in the Web. The story interviews a few small business owners who were hit hard by the update. One business owner saw his sales drop to $25,000 ...

    By Ryan Willumson • May 17, 2012
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    Flickr; English106
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    Thanks GM, That Leaves More Facebook Ads Impressions For Me

    General Motors, in a widely reported Facebook-IPO-week #Fail bail, has quit their social media agency of record and abandoned Facebook Ads. We understand the former, but not the latter.

    By Ryan Willumson • May 17, 2012
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    Salvatore Vuono
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    Confirmed: Pinterest taking $100m for e-commerce play

    Now two things are more clear about the fast-growing social pinboard curation service – a business model and a valuation.

    By Ryan Willumson • May 17, 2012

  • 3 Steps to Determine if Social Local Mobile Is Right for Your Business

    There’s a new buzzword marketers are using and, unlike some buzzwords, this is one that you should probably learn.

    By Ryan Willumson • May 17, 2012
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    AGmakonts
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    Many Platforms, One Voice: How to Maintain a Consistent Social Media Persona

    Brands have a personality, too, and it’s up to the marketers responsible for promoting them to discharge this personality to their target customers.

    By Ryan Willumson • May 17, 2012
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    Victor Habbick
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    Peeking Into the World Of Google's Algorithm Changes With Google Search Quality Head Amit Singhal

    Although Matt Cutts has always been the public face of all parts of Google’s unpaid search, his realm is primarily web spam. Singhal has been speaking publicly more often (notably when Panda launched) and oversees search quality. 

    By Ryan Willumson • May 17, 2012

  • GM Says Facebook Ads Don't Pay Off

    General Motors Co. plans to stop advertising with Facebook Inc. after deciding that paid ads on the site have little impact on consumers' car purchases, according to a GM official.

    By Ryan Willumson • May 16, 2012

  • Intel Launches Employee-Curated Digital Magazine

    It looks like Flipboard; aggregates and posts content like Reddit; and presents news visually, like Newsmap. And it's from Intel. Launching today, Intel iQ is a social-publishing platform and the tech giant's latest content-marketing experiment. IQ resembles a digital magazine but ...

    By Ryan Willumson • May 16, 2012

  • Bing's New Social-Friendly Search Interface Now Live

    The new Bing interface, with a healthy dose of social connections and discovery, is now live for all users.

    By Ryan Willumson • May 15, 2012

  • ESPN And Twitter Ad Program Links Social to TV

    The idea is to offer brands the ability to connect TV spots to Twitter eyeballs, as sports fans simultaneously watch games and follow each other or professional sportswriters on the social site.

    By Ryan Willumson • May 15, 2012
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    Social Media Ad Spending to Reach $9.8 Billion

    BIA/Kelsey predicts local social ads to grow to $3.1B in 2016.

    By Ryan Willumson • May 15, 2012

  • Silverpop introduces free Facebook app

    Atlanta—Digital marketing tech company Silverpop has introduced a free Facebook app to help marketers create landing pages, social forms and capture customer information from their Facebook fans.

    By Ryan Willumson • May 15, 2012

  • 18 Must-Know Inbound Marketing Experts

    Colleague Dave Morse of Delta Faucet passed on a congratulations to me today for making a list of 18 Must-Know Inbound Marketing Experts in Marketo’s Whitepaper: Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program. Wow – that’s quite an honor......

    By Ryan Willumson • May 14, 2012
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    5 brands that embarrassed themselves on social

    Social media is constantly evolving, and with this evolution, there are more opportunities than not to misstep.

    By Ryan Willumson • May 14, 2012
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    Flickr; mkhmarketing
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    Facebook Could Shift Mobile Apps Landscape

    New app center should dramatically lift consumer downloads, mobile players say.

    By Ryan Willumson • May 14, 2012

  • Twitter Is Coming to an Inbox Near You

    This afternoon, Twitter announced via a blog post that it will be rolling out an email digest of the best tweets in a user's specific network.

    By Ryan Willumson • May 14, 2012
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    Sachin Ghodke
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    4 Alternatives You Need To Consider Beyond AdWords

    While there’s no arguing with the fact that Google’s Adwords program is the dominant player in the PPC industry, it’s by no means the only option when it comes to paying for website traffic.

    By Ryan Willumson • May 14, 2012

  • 6 Tips for Using Pinterest for Business

    Are you wondering how Pinterest could help your business? Pinterest is one of the hottest social media sites at the moment. Pinterest was the fastest stand alone site ever to reach 10 million monthly unique visitors. One study shows how Pinterest has been bringing in more traffic to we...

    By Ryan Willumson • May 14, 2012

  • Ex-Yahoo Chief Told Board He Has Cancer

    Before resigning as chief executive of Yahoo Inc. over the weekend, Scott Thompson disclosed to the company's board of directors and several colleagues that he has been diagnosed with thyroid cancer.

    By Ryan Willumson • May 14, 2012

  • 6 cheap tricks for better social media marketing

    It seems silly now, but just a few years ago, people were looking at social media as a passing fad. Now, Facebook has achieved the same status as Microsoft or Apple. Brand marketers don't get fired for buying Facebook ads. Because Facebook -- like all social media -- is growing as an adver...

    By Ryan Willumson • May 13, 2012