Social Media: Page 292
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Uni-ball to Young Men: Our Pen is Mightier
How do you get guys to spend more on a pen? Uni-ball decided to align its brand with high-tech toys they love in a campaign emphasizing digital video. The brand relied on a successful campaign last year to inform digital budget allocation this time around, and currently is using creative from ...
By Ryan Willumson • July 20, 2012 -
Leaked memo from Marissa Mayer to Yahoo! employees
Even with a new CEO at the helm, Kara Swisher from All Things D can still get her hands on Yahoo! internal memos.
By Ryan Willumson • July 20, 2012 -
Explore the Trendline➔
Getty Images
TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
By the numbers: Dollar Shave Club video shows creativity can stretch budget
A startup's hilarious video, made on a minimal budget, was able to garner over 5.1 million views.
By Ryan Willumson • July 20, 2012 -
Earnings: Microsoft loses money for the first time ever, Google revenue is $10.96 billion
Microsoft's loss was due to the write down of $6.19 billion acquisition aQuantive. Google 21% revenue growth, and singled out mobile revenues as an area of strength.
By Ryan Willumson • July 19, 2012 -
Hootsuite adds support for Google+ pages
Hootsuite now has functionality for 4 major social networks - Facebook, Twitter, LinkedIn, and Google+ Pages.
By Ryan Willumson • July 19, 2012 -
AOL names Hunt CMO
New York—AOL has named Jolie Hunt CMO, a new position at the online media company. Hunt was previously senior VP-global head of brand and public relations at Thomson Reuters.
By Ryan Willumson • July 19, 2012 -
The basics of real-time-bidding
Marketers and publishers need to understand how RTB works, and this is your primer.
By Ryan Willumson • July 18, 2012 -
8 B2B Tips for Using Social Forums
How should business-to-business (B2B) marketers best use question-based social forums? For business-to-business companies in particular, LinkedIn Groups, Quora and HighTable are just three examples of forums where marketers can demonstrate their knowledge. In this article I’ll cover how B2B...
July 18, 2012 -
Facebook mobile ads get 2x click-through vs. desktop
The same study found that Facebook's Sponsored Stories click-through rate is almost 5x Twitter's.
By Ryan Willumson • July 18, 2012 -
A list of great under-the-radar marketing blogs
Categories included are general tech/business, agencies, creative resources, and branded content.
By Ryan Willumson • July 17, 2012 -
New design for LinkedIn homepage
Blog post by product manager Caroline Gaffney calls it "simpler", and made for its users to more easily find the information that they're looking for.
By Ryan Willumson • July 16, 2012 -
Yahoo finds new chief in Marissa Mayer, Google employee no. 20
People are calling this a coup for Yahoo, but Mayer inherits quite a challenge. She plans on leveraging e-mail, finance and sports.
By Ryan Willumson • July 16, 2012 -
47% of tablet users engage with an ad at least once a week
A study by IAB shows that smartphones are viewed as more essential, while tablets are viewed more as entertainment hubs.
By Ryan Willumson • July 16, 2012 -
Sell your $35 million home with iPads and Hollywood directors
This for-sale-by-(rich)-owner tale includes digital and mobile marketing to give potential buyers a window into their life...should they choose to shell out the cash.
By Ryan Willumson • July 16, 2012 -
How to Grow and Manage an Engaged Online Community
Do you wear many hats at your place of business? Do some of them have to do with reaching out to and interacting with your social media fans and blog readers? If so, then you’re officially or unofficially performing the role of an online community manager. If you’re doing it right,...
By Sean Griffey • July 13, 2012 -
Digg Sells to Betaworks for Whopping…$500,000
Content-sharing site Digg has sold to Betaworks, and the technology investment company grabbed the waning social starlet for only $500,000, according to The Wall Street Journal. Of course Betaworks is only really acquiring Digg’s technology, with founder Kevin Rose having left the compan...
By Sean Griffey • July 13, 2012 -
Facebook Starts Automating Home-Page Ad Buying
Home-page ads will be more widely available to advertisers since minimum-buy commitment is removed.
By Sean Griffey • July 12, 2012 -
ID, please: Twitter launching age-verification system
When choosing to follow a brand with age verification in place, you receive a direct message asking to enter your birth date.
By Ryan Willumson • July 12, 2012 -
Twitter's "big advertiser" pitchdeck [article and slides]
A big brand advertiser handed over Twitter's pitch deck to All Things D, and gives insight to how Twitter thinks it can win big money in the mobile advertising business.
By Ryan Willumson • July 12, 2012 -
J.P. Morgan: Facebook mobile revenue will quickly outpace desktop
According to analyst Doug Anmuth, Facebook has a solid plan for mobile revenue, resulting in big projections for the future.
By Ryan Willumson • July 11, 2012 -
5 digital trends, including the Pinterest "image strategy"
We are only halfway through 2012, but already there have been a myriad of developments affecting your marketing strategies. Here you'll find the things to keep an eye on in order to do your job well.
By Ryan Willumson • July 10, 2012 -
16 Creative Ways to Use Twitter for Business
Is your Twitter activity feeling stale? The good news is that you can easily revitalize your Twitter experience! Here are 16 ways to bring new life and renewed business purpose to your Twitter efforts. #1: Organize whom you follow with lists There are many people you need to follow on Twitter ...
By Ryan Willumson • July 10, 2012 -
Turning the Twitter Stream into an SEO Reservoir
Twitter content visibility ages quickly - yesterday's news is todays chip shop wrapping paper. However, not all twitter content of value ages badly. Yes Google, Bing and the like use Twitter for social signals but current content is mostly favoured over older tweets. Outside of time-bound ...
By Ryan Willumson • July 10, 2012 -
Nielsen reports Q1 ad spend numbers, online up 12%
Online media experienced the highest growth in Q1, with magazines showing a decline of 1.4 percent.
By Ryan Willumson • July 10, 2012 -
Yahoo Launches Genome to Leverage Audience Data
Brands like BMW and STP are targeting on the platform.
By Ryan Willumson • July 9, 2012
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