Social Media: Page 293

  • AmEx Tests New Ways to Transact in Social Media

    Features such as 'Link Like Love' are drawing consumer attention, recasting 162-year-old financial institution as tech-savvy brand.

    By Ryan Willumson • May 13, 2012

  • Yahoo Search Sees 8th Monthly Share Decline — comScore

    Yahoo is at its lowest point to date and has recorded its eighth straight monthly decline in terms of market share.

    By Ryan Willumson • May 11, 2012
  • Influencer Marketing Explore the Trendline➔
    Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff

  • The New Bing: Microsoft Tries Again With Search Meets Social

    Bing announced a relaunch of its search engine today, with a big emphasis on bringing social into search.

    By Ryan Willumson • May 10, 2012
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    Case Study: Acer Grows Facebook Fan Base Tenfold

    What's not to like? To generate awareness for a new notebook, PC maker Acer created an integrated multichannel marketing campaign powered by social media and the Adobe Digital Marketing Suite. During its 30-year history, Acer has established itself as a global leader in PC and notebook...

    By Ryan Willumson • May 10, 2012
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    Millennial Moms Don't Let Sex Get in the Way of Smartphone Use

    12 percent admitted to using their phones during sex.

    By Ryan Willumson • May 9, 2012

  • Facebook's Reach Generator Gets Competition From Adaptly

    Rather than repromote content within the Facebook News Feed, it takes content posted to a brand’s page and spins it into a paid ad on Facebook.

    By Ryan Willumson • May 9, 2012
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    26 Tips for Success With Location-Based Marketing

    With an increase of users relying on mobile phones, tablets and their accompanying geo-location technology, businesses today are increasingly finding the need to think locally. 

    By Ryan Willumson • May 9, 2012
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    5 blunders your brand is making on Facebook Timeline

    Companies that neglect Timeline's brand-friendly attributes will fall victim to the ever-distracted nature of the online consumer.

    By Ryan Willumson • May 8, 2012
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    5 Steps to Hosting Successful Twitter Chats: Your Ultimate Guide

    Hosting a Twitter chat is an amazing way to interact with your fans and followers, to better understand and grow your community quickly, as well as promote your brand and business. I’ve seen the networking and promotional power of the Twitter chat, so I made up my mind to dig deeper. It&...

    By Ryan Willumson • May 8, 2012

  • Store Clothes Now Have Real-Time 'Like' Counts Built Into the Hangers

    In Brazil, fashion retailer C&A has rolled out a program called Fashion Like. 

    By Ryan Willumson • May 7, 2012
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    When & How Is The New Smartphone Bot Affecting Search Results?

    Even though Google has launched a smartphone bot to improve mobile search results and the user experience on smartphones, it doesn’t mean that everything in mobile SEO has changed.

    By Ryan Willumson • May 7, 2012

  • Top Four Ways to Convert Social Networkers into Customers

    So you have thousands of followers on Twitter, hundreds of Facebook “Likes,” and millions of views on your YouTube channel. What’s the secret to turning all your social networkers into cash-buying customers you ask? What’s the magic pill you ask? It’s easy. You ju...

    By Ryan Willumson • May 7, 2012
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    19 Ways to Build Relationships With Blog Comments

    As we’re all ushered into this age of social media, each and every one of us is looking for ways to form stronger relationships with our audience, especially with current and potential customers.

    By Ryan Willumson • May 7, 2012

  • The 140-Character or Less Campaign

    For those seeking an example of the breakneck pace of the mounting political “call and response” attack cycle, 84 minutes may very well be a new benchmark.

    By Ryan Willumson • May 7, 2012

  • How Facebook Makes Its Money

    Can Facebook build a moneymaking engine as ruthlessly efficient as its social-networking products?

    By Ryan Willumson • May 6, 2012
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    How to Grow Your Brand on Facebook

    New data offer useful insight on engaging fans, such as posting photos and videos rather than asking them questions.

    By Ryan Willumson • May 6, 2012

  • NBC Plans Olympic-Size Test of Digital Limits

    Success -- in traffic numbers and ad sales -- could make NBC Sports the poster child for the promise of digital viewing.

    By Ryan Willumson • May 6, 2012

  • What Do We Really Mean When We Say We Will Not Track Online?

    The controversy comes down to the difference between data collection and targeted marketing: Does do not track mean do not collect or do not target?

    By Ryan Willumson • May 6, 2012

  • T-Mobile Revs Up Twitter Ahead of Major Rebranding

    Telecom creates "tweet races," hoping to seed awareness around 4G network as larger campaign looms.

    By Ryan Willumson • May 4, 2012

  • LinkedIn Acquires SlideShare for $119 million

    The acquisition is a combination of approximately 45 percent cash and approximately 55 percent stock.

    By Ryan Willumson • May 4, 2012

  • The Path From A Social Brand To A Social Business

    Customer demands far exceed the capabilities of the marketing department. While creating a social brand is a necessary endeavor, building a social business is an investment in customer relevance now and over time.

    By Ryan Willumson • May 4, 2012
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    7 NEW Things to Do After You’ve Written a New Blog Post

    New platforms for promoting and sharing content are showing up all the time and existing ones keep evolving. Check out seven of our favorite new things to do to get attention after you have written a new blog post.

    By Ryan Willumson • May 4, 2012

  • Facebook Valuing Itself at Up to $96 Billion in IPO

    Facebook and its holders plan to sell about 337.4 million shares at $28 to $35 each, according to a regulatory filing today.

    By Ryan Willumson • May 3, 2012
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    How to Use Facebook Ads: An Introduction

    Before delving into the various advertising options available on Facebook and how you can utilize them, it’s helpful to understand how Facebook interfaces with advertisers. Facebook has three sales channels: Direct, Inside and Online. Direct sales deals with the largest globa...

    By Ryan Willumson • May 3, 2012

  • Zynga's New Ad Pitch for Draw Something: 'Draw This Brand'

    With a direct-sales force that's been on the ground for a whole eight weeks, Draw Something is inserting advertisers' paid terms into the game for players to literally draw brands.

    By Ryan Willumson • May 3, 2012