9 new companies of interest to marketers

iMedia Connection analyzes 9 startups, including MixRank, Payvment and ShopSavvy, and explains what they mean to marketers.

By Brian Warmoth • June 19, 2012

Video ads grab 4.5 billion minutes of American attention in May

ComScore's report shows a record-breaking month for American streaming-video ads, including big numbers for Hulu.

By Brian Warmoth • June 19, 2012

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Facebook mobile ads exhibit higher click-through rates than desktop ads in study

SocialCode reports a 0.79-percent click-through rate for Facebook mobile ads, compared with 0.327 percent for PC-only ads.

By Brian Warmoth • June 19, 2012

How 5 Classic Campaigns Went Digital

A look at how you can take classic campaigns and re-purpose them for new mediums.

By Ryan Willumson • June 17, 2012

Facebook CTO Leaving, Launching Startup with Google Exec

Zuckerberg: "I'm...proud that we have a culture where great entrepreneurs like Bret join us and have such a big impact."

By Ryan Willumson • June 15, 2012

Pinterest Has 8x Audience Growth in Latin America

Comscore is reporting huge growth in the last four months, with Brazil leading the way, followed by Mexico and Argentina.

By Ryan Willumson • June 15, 2012

How to really measure engagement

Consumer brand interactions have come a long way in the past couple years. The social web has turned into a consumer's playground to talk about or interact with brands. People search for the best deals, assess product reviews, share the positive or negative insights with their social spher...

By Ryan Willumson • June 15, 2012

Interview: The Boston Celtics Approach to Social Media

Brian Solis interviews the Senior Director of Interactive Media for The Celtics, Peter Stringer for insights into the winning strategies they employ.

By Ryan Willumson • June 15, 2012

How Social Content Attracts and Engages More Customers

When you think of content optimization, what’s the first thing that comes to mind? Do you think of keywords, links and search engines? Or do you focus on useful content, interesting articles, engaged audiences and happy customers? If you’re in the second camp, you’re clearly ...

By Ryan Willumson • June 14, 2012

Infographic: 10 Commandments of Pinterest for Business

Pinterest continues to be a leading source of traffic for the Marketing Technology blog… mostly through our Marketing Infographics board. I don’t spend a lot of time on Pinterest as others do, but I totally understand why it’s such a great platform. It’s both visually ...

By Ryan Willumson • June 14, 2012

New Reports in Google Analytics on Social Metrics

Google Analytics received an upgrade recently, with 5 different reports providing different types of insight to your content's social media impact.

By Ryan Willumson • June 14, 2012

Facebook to Let Brands Target Ads Based on Non-Facebook Browsing

Facebook already serves ads based on users’ interests—like say if they claim to be a Dodgers fan. But soon it’ll be able to deliver ads based on whether a user just visited page to pick up Dodgers tickets but bailed before buying. Perhaps under pressure to expand its revenue ...

By Ryan Willumson • June 14, 2012

Twitter Goes Way Beyond 140 Characters

Twitter is the new RSS feed (only normal people actually use it). It's a cliched line—and one that can be applied to Facebook as well as Twitter—but the San Francisco-based social network took things a step further on Wednesday (June 13) by rolling out a new feature w...

By Ryan Willumson • June 14, 2012

7 Productivity Books That Help with Content Marketing

In order to be a successful content marketer, you have to manage a variety of overlapping departments and personalities.  These books can help you and your team be more productive.

By Ryan Willumson • June 13, 2012

4 Ways to Create Content That Sells

Let me just cut to the chase here: When it comes to business blogging, there is content, and then there is content that sells. Ask any business owner or marketer which they’d prefer and the obvious answer would be the latter. The fact is, all the business blogging in the world do...

By Ryan Willumson • June 13, 2012

PWC Projects Growth for B2B Spending

Most spending in B2B is showing its first growth since 2007, and is projected to grow annually until at least 2016.

By Ryan Willumson • June 13, 2012

Internet Advertising Revenues Set First Quarter Record at $8.4 Billion

Q1 2012 revenue up 15% over Q1 2011, according to IAB Internet Advertising Revenue Report.

By Ryan Willumson • June 12, 2012

Viewing Facebook Content Makes People More Likely to Buy: ComScore

With its stock still struggling amid investor doubts about the effectiveness of its advertising platform, Facebook is touting research from a partner -- ComScore -- to prove out the ROI of its products for marketers.

By Ryan Willumson • June 12, 2012

Social sharing closely matches SEO

New York—Facebook and Twitter link sharing is closely correlated with how prominently a website ranks in Google search results, according to a study by search analytics software company Searchmetrics Inc.

By Ryan Willumson • June 12, 2012

Apple Friends Facebook, Adds Features to Stay Ahead of Google in Apps

Apple unveiled the next version of its mobile software, adding maps and integration with Facebook, to extend its lead over Google in the market for handheld devices and downloadable applications.

By Ryan Willumson • June 11, 2012

7 Ways to Increase Your Blog Visibility With Social Sharing

Are you looking to drive more traffic to your blog content? Social sharing is critical. But how can you make your content as shareable as possible? Follow this process, and consider the following 7 tips. #1: Identify Your Most Popular Posts and Keywords Take stock of your current content. What...

By Ryan Willumson • June 11, 2012

A Primer for Blogging

If you would like to get further into blogging, here is a brief primer.

By Ryan Willumson • June 10, 2012

The most common mistake in video ad buying

Careful examination of opt-in social video programs reveals dramatic, positive benefits that are not always visible upon first glance.

By Ryan Willumson • June 10, 2012

Data technology crucial to digital marketing

Marketers are tasked with defining the best strategies and programs to drive marketing success and identifying the role of media channels in order to do so. Then they must track those efforts to divine what works best and which tactics to abandon. Direct Marketing News convened a select gr...

By Ryan Willumson • June 10, 2012

Audience vs Community: Do You Know the Difference?

In part two of her series, Allison Aldridge-Saur of Chickasaw Nation discusses Audiences versus Communities.

By Ryan Willumson • June 9, 2012