Social Media: Page 294
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Frustrated advertisers to Facebook: Take our money -- please!
With Facebook's huge IPO getting nearer, this is the sort of news that Mark Zuckerberg doesn't need to hear just now.
By Ryan Willumson • May 2, 2012 -
Who's Behind the Agency Twitter Feed: R/GA
Chapin Clark, who manages the writing team at R/GA in addition to manning its Twitter feed, says tweeting is copywriting. And being boring is the worst possible sin.
By Ryan Willumson • May 2, 2012 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Chico's Facebook App Prints Cards for Sick Kids
Cause marketing effort will donate $1 for every Get Well message sent.
By Ryan Willumson • May 1, 2012 -
5 Tips to Build and Grow Your LinkedIn Network
Are you taking the right actions to cultivate your network?
By Ryan Willumson • May 1, 2012 -
Who's Behind the Agency Twitter Feed: McCann Erickson
In a special series, Ad Age introduces you to three executives responsible for marketing their shops via social media. First in our lineup is Bruce Stockler.
By Ryan Willumson • April 30, 2012 -
How to Adapt to the New World of Social Business
The consumer revolution is in progress. Do you know what part you play in it? Do you realize that “digital Darwinism” (when society and technology evolve faster than a company’s ability to adapt) is a threat to each and every business (including yours)? Whether you’re a...
By Ryan Willumson • April 27, 2012 -
Dos and Don'ts for Keeping Control over Your Social Media Content
Not every content marketer is comfortable with all the media we have to deal with these days. This is partly due to the fact that we all want to maintain control of our content, which isn’t always possible. So how about settling for some assurance instead? Quality assurance, that is. ...
By Ryan Willumson • April 27, 2012 -
The Facebook metrics you should be tracking
Three phrases we are all familiar with are "'Like' me," "Become a fan," and "Click here to 'like' us on Facebook." And, as marketers, these are all words we have used as part of our Facebook strategy. As Facebook exploded in growth, marketers initi...
By Ryan Willumson • April 26, 2012 -
Xerox CMO Not Sold on Twitter and Pinterest
Christa Carone, CMO at Xerox said a new Twitter ad test has resulted in some negative reactions from clients.
By Ryan Willumson • April 26, 2012 -
Facebook Video Visitors Down 8%
ComScore's online video rankings put Google sites at No. 1 with 146 million unique viewers.
By Ryan Willumson • April 26, 2012 -
Umbel, InsightsOne gain in initial investment rounds
Austin, Texas—Digital audience measurement company Umbel Corp., based here, and predictive analytics company InsightsOne.com gained their first infusions of venture funding.
By Ryan Willumson • April 26, 2012 -
Online Ad Company Buys TV Spot in 'The Pitch,' Slams Online Ads
Undertone says it's running its first TV spot to "present our POV on the power of digital advertising."
By Ryan Willumson • April 25, 2012 -
NBC's Chuck Todd: Obama Beating Romney in Digital
Political analyst speaks with ClickZ about the web and this fall's election.
By Ryan Willumson • April 25, 2012 -
4 Ways to Measure Social Media Success With Free Tools
Do you know if your social media promotions or campaigns were successful? For many businesses, it can be easy to label a social campaign a huge hit or a blatant blunder, but which elements made the campaign successful? There are an array of powerful and free tools that can be used to help you ...
By Ryan Willumson • April 25, 2012 -
Ideas for Kick-Starting Your Content Marketing with Video and Social Media
A recent CMI webinar offers valuable insight into how marketers can best use video and social media to leverage their content, given the high expectations of a tech savvy audience. Check out the webinar for compelling ideas on how to use video to drive awareness, and to see examples of best pr...
By Ryan Willumson • April 25, 2012 -
Results: Study on Executive Media Consumption Habits
Study finds that news is top mobile app, with 87% have installed a news app on their tablet and 75% had installed a news app on their smartphone.
By Ryan Willumson • April 25, 2012 -
Q&A with Clive Roach, Social Media Strategist at Philips Healthcare
"My advice would be to position social media as an interactive marketing channel and not as a geeky new thing that the IT department is testing out."
By Ryan Willumson • April 25, 2012 -
How To Prioritize The Long Tail With Twitter
Lately, Twitter has been on my mind. Not only because I am speaking about it at SMX Toronto, but also because I have been trying to come up with new strategic ways to use it for clients in order to enhance their SEO efforts. For me, and I suspect for others as well, one of [...] Please visit S...
By Ryan Willumson • April 24, 2012 -
Banner Ads: Past, Present, And. . .Future?
Click-through rates are down, and consumers tend to be more engaged by the interactive nature of social media and video ads, industry observers say. But don't write off display ads just yet.
By Ryan Willumson • April 24, 2012 -
How B2B Marketers Use Social Media: New Research
More than 1900 business-to-business (B2B) marketers shared their insights on what’s working with social media marketing and where they’d like to improve.
By Ryan Willumson • April 24, 2012 -
42% of U.S. Consumers Use Social Media for Health Care Info [Survey]
PWC: Consumers say info on social networks would affect decisions to select physicians, hospitals.
By Ryan Willumson • April 23, 2012 -
Facebook App 'Recycles' Consumer Posts
Honest Tea hopes to capitalize on conservation awareness following Earth Day.
By Ryan Willumson • April 23, 2012 -
Facebook Reports Q1 Figures
Arguably of most interest to advertisers are Facebook’s updated user numbers.
By Ryan Willumson • April 23, 2012 -
Forecast: Mobile Media Revenues Reach $150 Billion In 2012
Consumers are expected to increase their spend on mobile media by a further 13.4 percent from $121.8 billion in 2011 to $138.2 billion in 2012.
By Ryan Willumson • April 23, 2012 -
5 Ways to Create Highly Shareable Pinterest Pictures for Your Business
Since the launch of Pinterest, bloggers and website owners have been amazed to see just how much traffic this social photo-sharing platform can generate for a site or particular post.
By Ryan Willumson • April 23, 2012
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