Social Media: Page 295
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Social Media Relevancy And Today's CMO
General appreciation of social media’s power has rarely translated into dynamic strategies that lead to relevance at scale, which will determine which brands win or get lost in the war for consumer attention.
By Ryan Willumson • April 20, 2012 -
How Johnson & Johnson Uses YouTube to Create Awareness
In this video, Social Media Examiner interviews Director of Video Communication, Robert Halper.
By Ryan Willumson • April 20, 2012 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Viral voices: Anatomy of a successful web series
Shawn Kohne is one of the executive producers and stars of the popular web series, "Dealership." He sat down with iMedia to join in the digital vs. traditional TV debate from a content creator's perspective. iMedia Connection: What are the benefits to having an online show? What ...
By Ryan Willumson • April 19, 2012 -
House GOP Launches Social Media Contest
Republicans have taken to buying Facebook ads to reach constituents and recently met with @ComcastCares.
By Ryan Willumson • April 19, 2012 -
Marketo buys Crowd Factory
San Mateo, Calif.—Marketing automation company Marketo Inc. has acquired San Francisco-based Crowd Factory, a social campaign management business. Financial terms of the deal were not disclosed.
By Ryan Willumson • April 19, 2012 -
AT&T Interactive: More Than 30 Percent Of Searches On Network Are Mobile
Number is higher than the mobile percentage of general search, which is more like 15 – 18 percent overall.
By Ryan Willumson • April 18, 2012 -
7 Creative Social Media Marketing Mini Case Studies
Are you looking for some creative social media marketing ideas from businesses? Look no further. This article highlights seven mini case studies of businesses that have stood out by implementing innovative social media marketing practices. You’ll find inspiration for your social media ma...
By Ryan Willumson • April 18, 2012 -
Yahoo Q1: Revenue Beats Expectations, Search Up 8 Percent
Despite reorganization, company exceeds analysts' estimates.
By Ryan Willumson • April 17, 2012 -
Facebook Ad Rates Jump Ahead of IPO
Facebook will make all kinds of pretty pennies when it goes public later this year, but the company has already been filling its coffers through a booming ad business.
By Ryan Willumson • April 17, 2012 -
5 Ways Businesses Are Using Facebook Timelines
Yes, it is possible to use Facebook's new feature to your company's benefit.
By Ryan Willumson • April 17, 2012 -
7 Ways to Use Photographs to Support Content Marketing
With Facebook’s recent purchase of Instagram and Pinterest’s meteoric growth, photography has become the content marketing darling of 2012. In this post, we'll take a look at the usage of each of the hottest new photography sites and examine ways you can use photographs to expa...
By Ryan Willumson • April 17, 2012 -
Yellow Pages Sites Beat Google In Local Data Accuracy Test
In the brave new world of “SoLoMo” there are an increasing number of sites and mobile apps competing to help you choose a local business or lead you there. In addition to Google Maps, Yelp and Foursquare there are the venerable yellow pages’ sites and many others. They all ge...
By Ryan Willumson • April 16, 2012 -
4 Ways to Grow a Twitter Following That Matters
...And why a following is more important than followers.
By Ryan Willumson • April 16, 2012 -
Google CEO Douses Acquisition Talk
Tech giant's Q1 earnings call reveals $10 billion in ad sales, as CPC falls again.
By Sean Griffey • April 12, 2012 -
Instagram, LinkedIn, and Google+ News
It’s been a busy week in the PR/marketing/social world! On Monday, Facebook bought Instagram for $1B. That’s billion. With a “B.” On Tuesday, LinkedIn announced they’re rolling out some new features. And yesterday, Google+ launched a new design that lo...
By Ryan Willumson • April 12, 2012 -
Infographic: Nonprofits and Social Media Results
Research from the 2012 Nonprofit Social Networking Benchmark Report shows that Nonprofits continue to grow their presence on social networks without spending large amounts of time or money. A deep dive into how nonprofits are achieving these results has uncovered valuable insights. If ther...
By Ryan Willumson • April 11, 2012 -
LinkedIn introduces targeting and data tools for marketers
LinkedIn will launch two new functions for companies who have followers on LinkedIn, both of which will be of interest to marketers and advertisers: "Targeted Updates" and "Follower Statistics."
By Ryan Willumson • April 11, 2012 -
How Domino's Facebook Ads Sold Pizzas Worldwide
From Kalamazoo to Korea, one-day campaign produced 542,000 orders.
By Ryan Willumson • April 11, 2012 -
How Will Facebook Monetize Instagram?
Freemium options and targeting based on mobile data are just the start.
By Ryan Willumson • April 9, 2012 -
Facebook Bets $1 Billion on Mobile App Instagram
Facebook's anticipated post-IPO buying frenzy has begun before the social network has even gone public.
By Ryan Willumson • April 9, 2012 -
Can Brands Market on Facebook Without Actually Spending Money on Advertising?
While estimates diverge on how much brands are spending on Facebook ads vs. "resources," the consensus is that ads will see a growing share.
By Ryan Willumson • April 8, 2012 -
Elizabeth Regan/Marketing Dive
Video is Lifeblood of Li-Ning's 'New China' Sneaker Launch
Video-centric Beijing brand sells online only.
By Ryan Willumson • April 6, 2012 -
Pinterest Could Be Key for Retailers, Study Says
Experian also reports Facebook ads are getting 50 percent conversion rate for retail brands.
By Ryan Willumson • April 6, 2012 -
Email Is Still the Best Way to Share Content Among Consumers and Businesses
Social media tools such as Pinterest and Facebook may be all the rage, but email remains the top social network and is also the bedrock of B2B interactions.
By Ryan Willumson • April 6, 2012 -
How Ford Engages Customers With Social Media
Scott Monty, head of social media at Ford, talks with Social Media Examiner about strategies employed by the automobile manufacturer.
By Ryan Willumson • April 6, 2012
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