Social Media: Page 295
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Learn The Mistakes Brands Are Making With Content Marketing… So You Don't Repeat Them
The content experts who work with the CMI Consultants program share a few of the mistakes they see brands making in their content marketing efforts.
By Ryan Willumson • June 8, 2012 -
7 reasons why Pinterest is unique for marketers
The list of essential social sites for brands and retailers grows longer every year. It's like taxation without representation. Facebook, Twitter, YouTube, and a company's own blog are must-dos. Also vying for the attention of a sustained brand presence are Instagram, Pinterest, Tumblr...
By Ryan Willumson • June 7, 2012 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
The Facebook IPO Effect on Buddy Media's Sale Price
Observers weigh in on whether Wall Street woes could impact Facebook ecosystem.
By Ryan Willumson • June 7, 2012 -
Study: Twitter User Insights for Marketers
Some 15 percent of online adults use Twitter, with 8 percent using the social network on a typical day.
By Ryan Willumson • June 7, 2012 -
Twitter CEO: We're Cracking the Code on Mobile Ads
Like Facebook, Twitter is under mounting pressure to crack the code on mobile, since 60% of its users are accessing the platform through a mobile device.
By Ryan Willumson • June 7, 2012 -
26 Tips for Integrating Social Media Activities
Today, more and more businesses are seeking ways to integrate components of social media to achieve optimal benefits.
By Ryan Willumson • June 7, 2012 -
Twitter Touts Mobile Ad Platform
At a conference hosted by The Economist Wednesday, Twitter CEO, Dick Costolo puffed out his chest much like like the company's recently modified bird logo as he spoke of Twitter's unique position in the mobile ad game. Costolo told the audience that Twitter thinks of their b...
By Ryan Willumson • June 7, 2012 -
5 Reasons You Should Measure Social Media Return on Investment
Are you wondering if measuring social media return on investment (ROI) is important? Do you cringe when you think about putting together another report? You aren’t alone. But times are changing for social media and these reasons will show you why it’s time to get serious about meas...
By Ryan Willumson • June 6, 2012 -
From Flipboard to Magazines, How Marketers Can Make the Most of Tablets
OMD trains every employee in Apple technology, U.S. CEO Alan Cohen said in our latest Q&A with a media leader. "You have to be Apple-certified to work at OMD."
By Ryan Willumson • June 6, 2012 -
Elizabeth Regan/Marketing Dive
The Facebook metrics you need to know
Facebook is changing things. No matter where the company's stock is today, it's probably not going to alter Facebook's idea of how the advertising business should work. And Facebook certainly has ideas on that. As the company announced at this year's Facebook Marketing Conf...
By Ryan Willumson • June 5, 2012 -
Facebook Mobile Ads Now Open to Masses
Facebook is now automating mobile-ad buying to make the process easier and faster.
By Ryan Willumson • June 5, 2012 -
Subway Pushes Avocados in Facebook Logout Page Ad
Facebook's logout page ad offering is getting a lot of play from big brands.
By Ryan Willumson • June 5, 2012 -
Airtime: A Product and an Event
Napster co-founders roll out celebs, run into problems
By Ryan Willumson • June 5, 2012 -
4 Unique Ways to Use Facebook for Your Business
Are you wondering how to best use Facebook for your business? Should you open your personal profile with a Facebook Subscribe button? Would a Facebook Group work well for your business? The simple truth is that Facebook Pages are not being seen as often in the news feed. Facebook reported that...
By Ryan Willumson • June 5, 2012 -
Felicity Huffman, Vanessa Hudgens Join Celebrity-Backed Blog Network
Digital Media Management is launching the Women's Influencer Network with a collection of nine websites backed by nine different female celebrities, such as Vanessa Hudgens and Felicity Huffman.
June 5, 2012 -
Congressional Privacy Hawks Question Facebook For Kids
In a letter to Facebook CEO Mark Zuckerberg, Reps. Ed Markey (D-Mass.) and Joe Barton (R-Tex.), who co-chair the bipartisan Congressional Privacy Caucus, raised a number of questions about how children will be protected under the new scheme.
By Ryan Willumson • June 4, 2012 -
5 location-based tools for non-local brands
If your brand isn't local, it's impersonal. But don't worry; you can fix that. The fact is that every brand is connected to a physical location in some way.
By Ryan Willumson • June 4, 2012 -
The Fleeting Nature Of Twitter: 17 Percent Of Top Searches Change Every Hour
Nearly 20 percent of the top search queries on Twitter at any given moment won’t be a popular search query just one hour later. That’s according to a new research paper that Twitter will present this week at a social media conference. Twitter researchers Jimmy Lin and Gilad Mis...
By Ryan Willumson • June 4, 2012 -
With Buddy Media Deal, Salesforce Targets CMOs
With the deal, Salesforce is looking to build out tech tools for marketers as they increasingly use social media to listen to and connect with consumers.
By Ryan Willumson • June 4, 2012 -
B2B Brand Says Facebook Ads Drove Sales
HubSpot credits sophisticated tactics for Q1 sales on the social site.
By Ryan Willumson • June 4, 2012 -
Chris Brogan on bad social brand management
Author and blogger uses personal experience with his credit union on Facebook to frame a larger issue
By Brian Warmoth • June 4, 2012 -
Walmart.com to launch subscription-sampling program
Goodies will offer a Birchbox approach to artisanal food products
By Brian Warmoth • June 1, 2012 -
Facebook rolls out status update promotions
How much would you pay to promote your status update?
By Brian Warmoth • May 31, 2012 -
10 entertainment brands that 'get' social
The knock on Hollywood is that it's been slow to adapt in the digital age
By Brian Warmoth • May 31, 2012 -
Does advertising in social games work?
In terms of eyeballs and attention spans, no single distribution channel might compete with social gaming
By Brian Warmoth • May 31, 2012
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