Social Media: Page 296
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The smart publisher's survival guide
Article touches on focus, content, social, mobile and more.
By Ryan Willumson • April 5, 2012 -
Google Loses Search PR Director Gabriel Stricker To Twitter
Gabriel Stricker is still listed on Google as Director of Communications, Search. However he’s now VP of Communications for Twitter. He follows Karen Wickre, Google’s former Senior Media Liaison, who joined Twitter about seven months ago.
By Ryan Willumson • April 5, 2012 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
26 Elements of a Gamification Marketing Strategy
Gartner, Inc. predicts that more than 70% of Global 2000 organizations will have at least one gamified application by 2014.
By Ryan Willumson • April 5, 2012 -
Carnegie Mellon Study: Advertising Icons Cause Confusion
The majority of participants mistakenly believed that ads would pop up if they clicked on disclosure icons and taglines.
By Ryan Willumson • April 4, 2012 -
Looking Back At Larry Page's First Year At Google's Helm
Two articles appeared today that reflect on the first year of Larry Page’s return to the CEO role at Google. Bloomberg’s Brad Stone does a Q&A with Page in which he discusses the larger competitive challenges Google faces and some of his management philosophy. The other piece i...
By Ryan Willumson • April 4, 2012 -
2012 Social Media Marketing Industry Report
The report from Social Media Examiner is free for download until April 19.
By Ryan Willumson • April 3, 2012 -
How to Track Social Media Traffic With Google Analytics
You have a website and you are building traffic to it, but what do you know about your visitors?
By Ryan Willumson • April 2, 2012 -
The Single Most Important Way to Get More Out of the New Facebook
You’ve probably read your share of tutorials talking about the new Facebook Timeline changes and how to get the most from them. I’ve even added my own thoughts on the subject, but here’s the deal, not much has really changed. Yes there are what amounts to cosmetic changes...
By Ryan Willumson • April 2, 2012 -
How Serious Is Facebook About Search?
An article in BusinessWeek suggests that Facebook is planning a deeper push into search. Will that be limited to improving search for the site — or will it be something more comprehensive? It’s clear that Facebook needs better internal search. Right now the search function...
By Ryan Willumson • March 30, 2012 -
Traffic Estimates Return To Google Maps
About a year ago, Google dropped traffic estimates from Google Maps driving directions and now they are back in the form of “current traffic conditions.” To see the traffic conditions, go to Google Maps and type directions from point A to point B. Google will show...
By Ryan Willumson • March 29, 2012 -
HootSuite Gets $20M from Canadian Pension Fund
Deal cements the company's position as a winner in the third-party-Twitter client space.
By Ryan Willumson • March 29, 2012 -
How to Automate Your Social Activities
Are you looking to simplify management of your social activities? If so, then Ifttt is for you.
By Ryan Willumson • March 29, 2012 -
Facebook Speaks Out Against Employers Asking for Passwords
Trend of employers asking for facebook passwords shows an incredible lack of trust, and Facebook's chief privacy officer speaks out.
By Ryan Willumson • March 28, 2012 -
Why Facebook is Hiring Ad Agency Creatives
Just in case you were wondering, Facebook is not trying to build an ad agency, despite a recent hiring of some of the industry's creatives.
By Ryan Willumson • March 27, 2012 -
Using Pinterest to Engage Users and Boost SEO
Pinterest has amazing potential to boost SEO, and grow an online tech startup brand, and online marketers will want to make use of it for link building.
By Ryan Willumson • March 27, 2012 -
Mascots Are Brands' Best Social-Media Accessories
Charlie the Tuna earned a new catchphrase. Spam spawned Sir Can-A-Lot. M&M's Ms. Brown runs her own Pandora channel. And Captain Morgan made his TV debut. Brand mascots are rebounding as marketers redeploy old characters in new ways, create fresh ones from scratch and use digital m...
By Ryan Willumson • March 26, 2012 -
"Nobody's going to be fired for spending on Facebook."
Ad Age takes a look at where all the first quarter ad dollars have gone.
By Ryan Willumson • March 26, 2012 -
5 Tips for Moving Social Media Leads Into the Sales Funnel
Brands have significantly grown their audiences via social media channels, but what next?
By Ryan Willumson • March 26, 2012 -
Google Says Panda 3.4 Is 'Rolling Out Now'
Only ~1.6% of queries noticeably affected.
By Ryan Willumson • March 23, 2012 -
What People Do Is The New SEO
This article is all about the lies we tell. I know everyone loves when a post starts this way, but SEO is not dead, or dying for that matter.
By Ryan Willumson • March 22, 2012 -
How Social Login Enhances Membership Websites
Do you manage a site that encourages people to create user accounts? Are you looking for an easy way to tap the power of Facebook, Twitter or LinkedIn to quickly create user identities? If so, keep reading for my review of a social service that we used to quickly build up members of our Networking Clubs.
By Ryan Willumson • March 22, 2012 -
10 Additional Ideas to Generate Comments and Shares
Nearly two months ago, we talked about 10 content ideas that generate comments and shares. Apparently the seventh idea in that blog post (lists) worked because it had 190 comments and a gazillion shares on all of the networks. The moral of the story? Write lists!
By Ryan Willumson • March 21, 2012 -
Pew Research finds mobile devices beginning to alter news consumption
Mobile devices are beginning to change the way news is being consumed in the U.S., according “The State of the News Media 2012,” a report from the Pew Research Center's Project for Excellence in Journalism.
By Ryan Willumson • March 19, 2012 -
Why Social Search Is Rotting Our Brain
One of the things that I both loved and hated about the early days of search was that you would inadvertently stumble on to things you didn’t intend to find. The results were sketchy sometimes but...
By Ryan Willumson • March 14, 2012 -
8 Tips for Training Social Media Marketers
Does your business have a plan for bringing on social media marketers? Are you wondering how to work with experts outside the company while maintaining a consistent brand experience? Before you jump in headfirst or turn over the social media reins , check out the following eight tips to make s...
By Ryan Willumson • March 14, 2012
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