Social Media: Page 297

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    Study: Facebook Engagement About More Than Clicks

    Wildfire study shows higher engagement comes from posts that draw mentions, recommendations and shares.

    By Ryan Willumson • May 21, 2012

  • House Beautiful Lets Readers Post to Pinterest From Print

    House Beautiful is letting users post photos from its print edition directly to Pinterest using smartphone apps, the latest effort by a magazine to make print more interactive.

    By Ryan Willumson • May 21, 2012
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    Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff

  • Bing Offers Advise On Google's Penguin Update: Diversify

    Duane Forrester, Senior Product Manager at Microsoft Bing, wrote a blog post on the Bing Search blog named Penguins & Pandas Poetry.

    By Ryan Willumson • May 21, 2012
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    Idea go
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    Sorry, But This Whining And Umbrage About Facebook's IPO Is Ridiculous

    When are people who voluntarily speculate on stocks finally going to take responsibility for their decisions?  Never, apparently.

    By Ryan Willumson • May 21, 2012

  • Nasdaq Is 'Humbly Embarrassed' Over Facebook Troubles

    NASDAQ chief: "This was not our finest hour."

    By Ryan Willumson • May 20, 2012
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    jscreationzs
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    How 5 brands are scoring big on BuzzFeed

    Jon Steinberg, BuzzFeed's president, notes that visitors to BuzzFeed simultaneously engage with an endless mashup of high- and low-brow content, from news to wacky animal photo montages.

    By Ryan Willumson • May 20, 2012

  • Google+ a Ghost Town as Brands Decamp for Pinterest

    While the broad consensus among digital marketers is that Google+ is an empty city where the masses go to set up a profile but then seldom return, Google is continuing to double down on the investment.

    By Ryan Willumson • May 20, 2012

  • Facebook Shares Rise, Fall, Rise, But End Up Where They Started

    Before the market even opened on Friday Facebook had already nabbed $16 billion, having sold 421.2 million shares for $38 a pop.

    By Ryan Willumson • May 18, 2012

  • Facebook's $38 IPO at End of First Day of Trading Worth ... $38

    Facebook hovered near the initial public offering price in its trading debut, following a record IPO.

    By Ryan Willumson • May 18, 2012

  • GM ad move followed failed Facebook pitch: sources

    GM's decision followed Facebook officials' failure to convince top marketing executives at the U.S. automaker of the benefits of Facebook's paid ads.

    By Ryan Willumson • May 18, 2012
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    Flickr; mkhmarketing
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    Facebook Announces Pricing of IPO, Value of $104 Billion

    The shares are expected to begin trading on the NASDAQ Global Select Market on May 18, 2012, under the symbol "FB."

    By Ryan Willumson • May 18, 2012
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    How Search, Social Media and Content Accelerate Your Business

    Your customers get 99% of their information from search engines, social media referrals, online news sites and targeted content. If your business is NOT there among the solutions when your customers are looking, you’re lost. And even if they do find you some other way, you will s...

    By Ryan Willumson • May 18, 2012
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    Victor Habbick
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    Google's Penguin Update Makes The Wall Street Journal

    The Google Penguin Update is now mainstream after The Wall Street Journal covered it in a feature story named As Google Tweaks Searches, Some Get Lost in the Web. The story interviews a few small business owners who were hit hard by the update. One business owner saw his sales drop to $25,000 ...

    By Ryan Willumson • May 17, 2012
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    Flickr; English106
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    Thanks GM, That Leaves More Facebook Ads Impressions For Me

    General Motors, in a widely reported Facebook-IPO-week #Fail bail, has quit their social media agency of record and abandoned Facebook Ads. We understand the former, but not the latter.

    By Ryan Willumson • May 17, 2012
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    Salvatore Vuono
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    Confirmed: Pinterest taking $100m for e-commerce play

    Now two things are more clear about the fast-growing social pinboard curation service – a business model and a valuation.

    By Ryan Willumson • May 17, 2012

  • 3 Steps to Determine if Social Local Mobile Is Right for Your Business

    There’s a new buzzword marketers are using and, unlike some buzzwords, this is one that you should probably learn.

    By Ryan Willumson • May 17, 2012
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    AGmakonts
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    Many Platforms, One Voice: How to Maintain a Consistent Social Media Persona

    Brands have a personality, too, and it’s up to the marketers responsible for promoting them to discharge this personality to their target customers.

    By Ryan Willumson • May 17, 2012
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    Victor Habbick
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    Peeking Into the World Of Google's Algorithm Changes With Google Search Quality Head Amit Singhal

    Although Matt Cutts has always been the public face of all parts of Google’s unpaid search, his realm is primarily web spam. Singhal has been speaking publicly more often (notably when Panda launched) and oversees search quality. 

    By Ryan Willumson • May 17, 2012

  • GM Says Facebook Ads Don't Pay Off

    General Motors Co. plans to stop advertising with Facebook Inc. after deciding that paid ads on the site have little impact on consumers' car purchases, according to a GM official.

    By Ryan Willumson • May 16, 2012

  • Intel Launches Employee-Curated Digital Magazine

    It looks like Flipboard; aggregates and posts content like Reddit; and presents news visually, like Newsmap. And it's from Intel. Launching today, Intel iQ is a social-publishing platform and the tech giant's latest content-marketing experiment. IQ resembles a digital magazine but ...

    By Ryan Willumson • May 16, 2012

  • Bing's New Social-Friendly Search Interface Now Live

    The new Bing interface, with a healthy dose of social connections and discovery, is now live for all users.

    By Ryan Willumson • May 15, 2012

  • ESPN And Twitter Ad Program Links Social to TV

    The idea is to offer brands the ability to connect TV spots to Twitter eyeballs, as sports fans simultaneously watch games and follow each other or professional sportswriters on the social site.

    By Ryan Willumson • May 15, 2012
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    Social Media Ad Spending to Reach $9.8 Billion

    BIA/Kelsey predicts local social ads to grow to $3.1B in 2016.

    By Ryan Willumson • May 15, 2012

  • Silverpop introduces free Facebook app

    Atlanta—Digital marketing tech company Silverpop has introduced a free Facebook app to help marketers create landing pages, social forms and capture customer information from their Facebook fans.

    By Ryan Willumson • May 15, 2012

  • 18 Must-Know Inbound Marketing Experts

    Colleague Dave Morse of Delta Faucet passed on a congratulations to me today for making a list of 18 Must-Know Inbound Marketing Experts in Marketo’s Whitepaper: Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program. Wow – that’s quite an honor......

    By Ryan Willumson • May 14, 2012