Social Media: Page 298

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    5 brands that embarrassed themselves on social

    Social media is constantly evolving, and with this evolution, there are more opportunities than not to misstep.

    By Ryan Willumson • May 14, 2012
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    Flickr; mkhmarketing
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    Facebook Could Shift Mobile Apps Landscape

    New app center should dramatically lift consumer downloads, mobile players say.

    By Ryan Willumson • May 14, 2012
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    Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff

  • Twitter Is Coming to an Inbox Near You

    This afternoon, Twitter announced via a blog post that it will be rolling out an email digest of the best tweets in a user's specific network.

    By Ryan Willumson • May 14, 2012
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    Sachin Ghodke
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    4 Alternatives You Need To Consider Beyond AdWords

    While there’s no arguing with the fact that Google’s Adwords program is the dominant player in the PPC industry, it’s by no means the only option when it comes to paying for website traffic.

    By Ryan Willumson • May 14, 2012

  • 6 Tips for Using Pinterest for Business

    Are you wondering how Pinterest could help your business? Pinterest is one of the hottest social media sites at the moment. Pinterest was the fastest stand alone site ever to reach 10 million monthly unique visitors. One study shows how Pinterest has been bringing in more traffic to we...

    By Ryan Willumson • May 14, 2012

  • Ex-Yahoo Chief Told Board He Has Cancer

    Before resigning as chief executive of Yahoo Inc. over the weekend, Scott Thompson disclosed to the company's board of directors and several colleagues that he has been diagnosed with thyroid cancer.

    By Ryan Willumson • May 14, 2012

  • 6 cheap tricks for better social media marketing

    It seems silly now, but just a few years ago, people were looking at social media as a passing fad. Now, Facebook has achieved the same status as Microsoft or Apple. Brand marketers don't get fired for buying Facebook ads. Because Facebook -- like all social media -- is growing as an adver...

    By Ryan Willumson • May 13, 2012

  • AmEx Tests New Ways to Transact in Social Media

    Features such as 'Link Like Love' are drawing consumer attention, recasting 162-year-old financial institution as tech-savvy brand.

    By Ryan Willumson • May 13, 2012

  • Yahoo Search Sees 8th Monthly Share Decline — comScore

    Yahoo is at its lowest point to date and has recorded its eighth straight monthly decline in terms of market share.

    By Ryan Willumson • May 11, 2012

  • The New Bing: Microsoft Tries Again With Search Meets Social

    Bing announced a relaunch of its search engine today, with a big emphasis on bringing social into search.

    By Ryan Willumson • May 10, 2012
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    Day Donaldson
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    Case Study: Acer Grows Facebook Fan Base Tenfold

    What's not to like? To generate awareness for a new notebook, PC maker Acer created an integrated multichannel marketing campaign powered by social media and the Adobe Digital Marketing Suite. During its 30-year history, Acer has established itself as a global leader in PC and notebook...

    By Ryan Willumson • May 10, 2012
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    Millennial Moms Don't Let Sex Get in the Way of Smartphone Use

    12 percent admitted to using their phones during sex.

    By Ryan Willumson • May 9, 2012

  • Facebook's Reach Generator Gets Competition From Adaptly

    Rather than repromote content within the Facebook News Feed, it takes content posted to a brand’s page and spins it into a paid ad on Facebook.

    By Ryan Willumson • May 9, 2012
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    Rawich
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    26 Tips for Success With Location-Based Marketing

    With an increase of users relying on mobile phones, tablets and their accompanying geo-location technology, businesses today are increasingly finding the need to think locally. 

    By Ryan Willumson • May 9, 2012
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    Flickr; mkhmarketing
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    5 blunders your brand is making on Facebook Timeline

    Companies that neglect Timeline's brand-friendly attributes will fall victim to the ever-distracted nature of the online consumer.

    By Ryan Willumson • May 8, 2012
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    David Castillo Dominici
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    5 Steps to Hosting Successful Twitter Chats: Your Ultimate Guide

    Hosting a Twitter chat is an amazing way to interact with your fans and followers, to better understand and grow your community quickly, as well as promote your brand and business. I’ve seen the networking and promotional power of the Twitter chat, so I made up my mind to dig deeper. It&...

    By Ryan Willumson • May 8, 2012

  • Store Clothes Now Have Real-Time 'Like' Counts Built Into the Hangers

    In Brazil, fashion retailer C&A has rolled out a program called Fashion Like. 

    By Ryan Willumson • May 7, 2012
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    When & How Is The New Smartphone Bot Affecting Search Results?

    Even though Google has launched a smartphone bot to improve mobile search results and the user experience on smartphones, it doesn’t mean that everything in mobile SEO has changed.

    By Ryan Willumson • May 7, 2012

  • Top Four Ways to Convert Social Networkers into Customers

    So you have thousands of followers on Twitter, hundreds of Facebook “Likes,” and millions of views on your YouTube channel. What’s the secret to turning all your social networkers into cash-buying customers you ask? What’s the magic pill you ask? It’s easy. You ju...

    By Ryan Willumson • May 7, 2012
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    19 Ways to Build Relationships With Blog Comments

    As we’re all ushered into this age of social media, each and every one of us is looking for ways to form stronger relationships with our audience, especially with current and potential customers.

    By Ryan Willumson • May 7, 2012

  • The 140-Character or Less Campaign

    For those seeking an example of the breakneck pace of the mounting political “call and response” attack cycle, 84 minutes may very well be a new benchmark.

    By Ryan Willumson • May 7, 2012

  • How Facebook Makes Its Money

    Can Facebook build a moneymaking engine as ruthlessly efficient as its social-networking products?

    By Ryan Willumson • May 6, 2012
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    How to Grow Your Brand on Facebook

    New data offer useful insight on engaging fans, such as posting photos and videos rather than asking them questions.

    By Ryan Willumson • May 6, 2012

  • NBC Plans Olympic-Size Test of Digital Limits

    Success -- in traffic numbers and ad sales -- could make NBC Sports the poster child for the promise of digital viewing.

    By Ryan Willumson • May 6, 2012

  • What Do We Really Mean When We Say We Will Not Track Online?

    The controversy comes down to the difference between data collection and targeted marketing: Does do not track mean do not collect or do not target?

    By Ryan Willumson • May 6, 2012