Social Media: Page 299

  • T-Mobile Revs Up Twitter Ahead of Major Rebranding

    Telecom creates "tweet races," hoping to seed awareness around 4G network as larger campaign looms.

    By Ryan Willumson • May 4, 2012

  • LinkedIn Acquires SlideShare for $119 million

    The acquisition is a combination of approximately 45 percent cash and approximately 55 percent stock.

    By Ryan Willumson • May 4, 2012
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    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff

  • The Path From A Social Brand To A Social Business

    Customer demands far exceed the capabilities of the marketing department. While creating a social brand is a necessary endeavor, building a social business is an investment in customer relevance now and over time.

    By Ryan Willumson • May 4, 2012
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    7 NEW Things to Do After You’ve Written a New Blog Post

    New platforms for promoting and sharing content are showing up all the time and existing ones keep evolving. Check out seven of our favorite new things to do to get attention after you have written a new blog post.

    By Ryan Willumson • May 4, 2012

  • Facebook Valuing Itself at Up to $96 Billion in IPO

    Facebook and its holders plan to sell about 337.4 million shares at $28 to $35 each, according to a regulatory filing today.

    By Ryan Willumson • May 3, 2012
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    How to Use Facebook Ads: An Introduction

    Before delving into the various advertising options available on Facebook and how you can utilize them, it’s helpful to understand how Facebook interfaces with advertisers. Facebook has three sales channels: Direct, Inside and Online. Direct sales deals with the largest globa...

    By Ryan Willumson • May 3, 2012

  • Zynga's New Ad Pitch for Draw Something: 'Draw This Brand'

    With a direct-sales force that's been on the ground for a whole eight weeks, Draw Something is inserting advertisers' paid terms into the game for players to literally draw brands.

    By Ryan Willumson • May 3, 2012
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    Frustrated advertisers to Facebook: Take our money -- please!

    With Facebook's huge IPO getting nearer, this is the sort of news that Mark Zuckerberg doesn't need to hear just now.

    By Ryan Willumson • May 2, 2012

  • Who's Behind the Agency Twitter Feed: R/GA

    Chapin Clark, who manages the writing team at R/GA in addition to manning its Twitter feed, says tweeting is copywriting. And being boring is the worst possible sin.

    By Ryan Willumson • May 2, 2012
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    Chico's Facebook App Prints Cards for Sick Kids

    Cause marketing effort will donate $1 for every Get Well message sent.

    By Ryan Willumson • May 1, 2012

  • 5 Tips to Build and Grow Your LinkedIn Network

      Are you taking the right actions to cultivate your network?

    By Ryan Willumson • May 1, 2012

  • Who's Behind the Agency Twitter Feed: McCann Erickson

    In a special series, Ad Age introduces you to three executives responsible for marketing their shops via social media. First in our lineup is Bruce Stockler.

    By Ryan Willumson • April 30, 2012
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    How to Adapt to the New World of Social Business

    The consumer revolution is in progress. Do you know what part you play in it? Do you realize that “digital Darwinism” (when society and technology evolve faster than a company’s ability to adapt) is a threat to each and every business (including yours)? Whether you’re a...

    By Ryan Willumson • April 27, 2012
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    Dos and Don'ts for Keeping Control over Your Social Media Content

    Not every content marketer is comfortable with all the media we have to deal with these days. This is partly due to the fact that we all want to maintain control of our content, which isn’t always possible. So how about settling for some assurance instead? Quality assurance, that is. ...

    By Ryan Willumson • April 27, 2012

  • The Facebook metrics you should be tracking

    Three phrases we are all familiar with are "'Like' me," "Become a fan," and "Click here to 'like' us on Facebook." And, as marketers, these are all words we have used as part of our Facebook strategy. As Facebook exploded in growth, marketers initi...

    By Ryan Willumson • April 26, 2012

  • Xerox CMO Not Sold on Twitter and Pinterest

    Christa Carone, CMO at Xerox said a new Twitter ad test has resulted in some negative reactions from clients.

    By Ryan Willumson • April 26, 2012
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    Facebook Video Visitors Down 8%

    ComScore's online video rankings put Google sites at No. 1 with 146 million unique viewers.

    By Ryan Willumson • April 26, 2012
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    Umbel, InsightsOne gain in initial investment rounds

    Austin, Texas—Digital audience measurement company Umbel Corp., based here, and predictive analytics company InsightsOne.com gained their first infusions of venture funding.

    By Ryan Willumson • April 26, 2012

  • Online Ad Company Buys TV Spot in 'The Pitch,' Slams Online Ads

    Undertone says it's running its first TV spot to "present our POV on the power of digital advertising."

    By Ryan Willumson • April 25, 2012

  • NBC's Chuck Todd: Obama Beating Romney in Digital

    Political analyst speaks with ClickZ about the web and this fall's election.

    By Ryan Willumson • April 25, 2012
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    4 Ways to Measure Social Media Success With Free Tools

    Do you know if your social media promotions or campaigns were successful? For many businesses, it can be easy to label a social campaign a huge hit or a blatant blunder, but which elements made the campaign successful? There are an array of powerful and free tools that can be used to help you ...

    By Ryan Willumson • April 25, 2012
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    Ideas for Kick-Starting Your Content Marketing with Video and Social Media

    A recent CMI webinar offers valuable insight into how marketers can best use video and social media to leverage their content, given the high expectations of a tech savvy audience. Check out the webinar for compelling ideas on how to use video to drive awareness, and to see examples of best pr...

    By Ryan Willumson • April 25, 2012
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    Results: Study on Executive Media Consumption Habits

    Study finds that news is top mobile app, with 87% have installed a news app on their tablet and 75% had installed a news app on their smartphone.

    By Ryan Willumson • April 25, 2012

  • Q&A with Clive Roach, Social Media Strategist at Philips Healthcare

    "My advice would be to position social media as an interactive marketing channel and not as a geeky new thing that the IT department is testing out."

    By Ryan Willumson • April 25, 2012

  • How To Prioritize The Long Tail With Twitter

    Lately, Twitter has been on my mind. Not only because I am speaking about it at SMX Toronto, but also because I have been trying to come up with new strategic ways to use it for clients in order to enhance their SEO efforts. For me, and I suspect for others as well, one of [...] Please visit S...

    By Ryan Willumson • April 24, 2012