Video: Page 129
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Bonobos challenges definitions of masculinity with viral 'micro-documentary,' YouTube takeover
A 90-second ad depicts diverse models offering their takes on what it means to be a man and has already racked up more than 4.5 million views.
By Erica Sweeney • July 19, 2018 -
Walmart mulls video streaming, The Information reports
The service would compete directly with Amazon Prime Video and Netflix at lower prices, or maybe for free, sources told the publication.
By Dan Alaimo • July 18, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
KFC channels kittens, robot Colonel in 4-hour Facebook live stream
From 1-5 p.m. on Tuesday, 439,000 viewers tuned in to watch felines interact with a seven-foot cat tree shaped like the fried chicken chain's mascot.
By Natalie Black (Koltun) • July 18, 2018 -
Honda loops in GIFs to promote summer sales event
Repurposed clips of excited babies, people and animals express the thrill of getting a good deal on a vehicle.
By Robert Williams • July 18, 2018 -
Deep Dive
How Coke amplifies in-stadium experiences via digital tech
The beverage giant is better engaging sports fans by working with partner MVP Interactive on activations that leverage AR/VR, facial recognition and more.
By Peter Adams • July 18, 2018 -
Diageo's Bulleit Bourbon inks National Tattoo Day with AR
After scanning a QR code on tags around the bottles' necks, users can unlock an interactive experience that brings an artist's design to life.
By Robert Williams • July 18, 2018 -
Coors, Nat Geo follow 2 explorers on branded content adventure
The partnership features documentaries, interactive maps and photo journals chronicling journeys in Costa Rica and Iceland.
By Erica Sweeney • July 18, 2018 -
MLB live streams VR home run competition on Twitch, YouTube
Using a VR bat controller, fans had 90 seconds to hit as many home runs as they could in an All-Star version of the game.
By Erica Sweeney • July 17, 2018 -
Pepsi's soccer-themed marketing scores despite Coke being World Cup sponsor
An Ace Metrix analysis found that Pepsi beat both Coke and Coca-Cola owned Powerade for campaigns that commanded attention and likeability.
By Erica Sweeney • July 17, 2018 -
The Washington Post turns on Twitch channel with live news coverage, political series
The paper first experimented with the platform — which, like the Post, is part of Jeff Bezos' business empire — in April.
By Erica Sweeney • July 17, 2018 -
Gymboree refreshes brand with AR-powered mobile app
The children's clothing retailer's "Made You Smile" app unlocks immersive animations that bring graphic tees to life.
By Robert Williams • July 16, 2018 -
USA Today brings AR to its mobile app
The news publisher is integrating immersive features initially developed for its 321 Launch app that showcases space exploration.
By Robert Williams • July 16, 2018 -
Schlage's switch to programmatic TV buying unlocks 3x increase in ROI
The door hardware maker wanted to take a more surgical approach to understanding its audience and drove a 35% lift in e-commerce sales.
By Peter Adams • July 16, 2018 -
Nike, Vogue collaborate on limited-edition sneaker line OK'd by Anna Wintour
The shoes, the first-ever Jordan collaboration for women, are stamped with the editor's signature AWOK, which stands for "Anna Wintour Okay."
By Erica Sweeney • July 16, 2018 -
Column
Campaign Trail: Dollar Shave Club grows up; Kit Kat proposes; Dunkin's 'Fry-Day' song
A brand built, in part, on edgy humor in marketing shifts gears while two other marketers find clever ways to crash the party.
By Natalie Black (Koltun) , Chris Kelly • July 13, 2018 -
Study: 49% of agencies rely on their own technology for programmatic media buys
Nearly two-thirds of those using their own programmatic technology reported improvements in their ability to build relationships with publishers.
By Erica Sweeney • July 13, 2018 -
Chiquita, Shazam partner on AR/VR banana experience
People who scan the fruit's sticker can learn about sustainability and follow a banana's journey from a Latin American farm to their kitchen table.
By Robert Williams • July 13, 2018 -
Lamps Plus launches first mobile video campaign on Amazon
The videos, timed for Prime Day, will show a loft apartment designed with the brand's lamps.
By Robert Williams • July 13, 2018 -
M&M's Caramel packaging doubles as passes for pop-up events
Fans can follow the candy brand's social pages for details about how to attend free concerts and potentially meet the performers.
By Erica Sweeney • July 13, 2018 -
Ole Smoky Distillery boosts ad recall 21 points with Facebook campaign
Mobile-first video and photo ads show how the brand's moonshine helps get parties started.
By Robert Williams • July 13, 2018 -
No US team, no problem: Breaking down this year's World Cup advertising
Despite a rocky start, the global tournament has shown how nimble brands are still catering to Americans' growing interest in soccer.
By Sean Gibbons • July 13, 2018 -
How Pepperidge Farm drove 8x lift in social engagement for Milano cookie
Through social listening, ad targeting and a pop-up event for influencers, the bakery company also boosted sales 2.8%.
By Chris Kelly • July 12, 2018 -
Snapchat users who watch 'The Darkest Minds' trailer get Pandora access
Film studio 20th Century Fox took over the music-streaming app's integration with Snapchat to promote its new film.
By Robert Williams • July 12, 2018 -
AT&T takes stake in AR headset maker Magic Leap
The telecom giant is now the exclusive distributor for the tech brand's products in the U.S.
By Robert Williams • July 12, 2018 -
Tracking Q2's biggest stories and ad spend's 'tug of war'
Two timelines break down a tumultuous quarter that included Facebook's Cambridge Analytica fallout and the kickoff of GDPR.
By Sean Gibbons • July 12, 2018
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