Video: Page 174
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Report: Agency clients favor TV ads above all else
Digital is eating into TV's share of the advertising market and is poised to surpass TV in ad spending by 2017.
By David Kirkpatrick • July 29, 2016 -
Facebook testing new video features on mobile app
The new features would bring the Facebook mobile video experience more in line with YouTube's.
By David Kirkpatrick • July 28, 2016 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Taboola acquires outstream video company ConvertMedia
Taboola feels the deal will allow it to surface videos in a feed-like experience similar to Facebook.
By David Kirkpatrick • July 27, 2016 -
Twitter adds MLB and NHL games to live streaming video lineup
Over the last few months, Twitter has been building out its lineup of free live video content to compete with traditional network TV.
By David Kirkpatrick • July 26, 2016 -
Twitter inks NBA deal to live stream exclusive video content
While struggling with stagnant user growth and weak ad revenues in the last year, Twitter's live streaming prowess could help revitalize the social platform.
By David Kirkpatrick • July 20, 2016 -
Facebook: 80% of holiday shopping season posts are on mobile
The latest research from Facebook provides marketers with insights into how people are likely to connect and shop—particularly on mobile devices—this coming holiday season.
By David Kirkpatrick • July 20, 2016 -
Study: Publishers' native Facebook videos get 268% more shares than article links
Coming on the heels of Facebook's recent algorithm change, research by NewsWhip found that native video is more effective than article links for publishers.
By David Kirkpatrick • July 18, 2016 -
Facebook gives live video streamers the power to restrict their audience
Social media platforms like Facebook and Twitter have made live video a point of emphasis this year.
By David Kirkpatrick • July 18, 2016 -
Deep Dive
After Pokemon Go: What marketers need to know about augmented and virtual reality
The mainstream success of Pokemon Go shows how quickly—and powerfully—AR and VR applications could become marketing tools.
By David Kirkpatrick • July 15, 2016 -
New data shows how Facebook and Instagram users are different
Instagram and Facebook may share an ad platform and ad formats, but marketers should understand the nuances between both sets of social users.
By David Kirkpatrick • July 15, 2016 -
Study: 63% of marketers plan to spend more on video in 2017
Mobile video is gaining steam, but many marketers are still unsure of how best to take advantage of the medium.
By David Kirkpatrick • July 14, 2016 -
Forget horizontal or vertical—marketers find success with square-shaped videos on Facebook
Viewers are 67% more likely to watch a full-length square video than a horizontal one, according to research.
By David Kirkpatrick • July 14, 2016 -
Twitter reaches deal to live stream Democratic, Republican conventions
With the CBS News deal, Twitter continues to bolster its presence in live video streaming.
By David Kirkpatrick • July 12, 2016 -
Do you need sound for videos on social media?
Brands are struggling to make sense of competing statistics from Facebook and Snapchat that downplay and emphasize the importance of sound in video, respectively.
By David Kirkpatrick • July 11, 2016 -
Report: After NFL deal, Twitter in talks for more live sports video streams
After inking a deal with the NFL, Twitter is speaking with the NBA, MLS and Turner, according to Recode.
By David Kirkpatrick • July 11, 2016 -
Twitter debuts first live stream broadcast
In an effort to get ready for live streams of 10 NFL games this fall, Twitter tested its capabilities with commentary, highlights, and replays from Wimbledon.
By David Kirkpatrick • July 7, 2016 -
Research: Only 1% of Fortune 500 brands' Instagram interactions are comments
Brands are getting notice on Instagram, but not engagement, with "likes" making up 99% of user interactions.
By David Kirkpatrick • July 7, 2016 -
Mobile video ads are punching through the noise, new research indicates
In an increasingly mobile-first world, video is making major inroads.
By David Kirkpatrick • July 6, 2016 -
Report: Publishers see strong video performance on Facebook
As the social media platform's new algorithm takes hold, video may be the light at the end of the tunnel for publishers losing Facebook reach.
By Davide Savenije • July 5, 2016 -
Study: 84% of internet users will watch Olympics on TV, but many will also use second screens
Less than half of U.S. internet users will watch the games live on their computers.
By Davide Savenije • July 5, 2016 -
With new report, IAB aims to clear up confusion around programmatic video solutions
Seeing a need to clear the air on programmatic video, the Interactive Advertising Bureau released a new white paper explaining the spectrum of automation in the space.
By David Kirkpatrick • July 1, 2016 -
Nielsen: 18-49-year-olds spend most time on digital, not live TV
Live TV tops time spent for all users, but digital is gaining quickly, especially among younger users.
By David Kirkpatrick • June 28, 2016 -
Report: Twitter close to announcing new live video deals
Not to be overshadowed by Facebook Live, Twitter has been making moves to bolster its live stream offerings and become a "first screen."
By David Kirkpatrick • June 27, 2016 -
YouTube brings live streaming video to mobile
In a bid to catch up with Facebook and Twitter, YouTube is now letting users live stream video from their mobile devices.
By David Kirkpatrick • June 27, 2016 -
Instagram rolls out 'Picked for you' video recommendations
The new feature comes as an organizing algorithm on the “explore” tab.
By David Kirkpatrick • June 24, 2016
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