Matching Facebook Live, Twitter's Periscope tests pre-recorded video in live streams

Twitter and Facebook are bring TV-like elements to live streaming video on social media.

By David Kirkpatrick • Sept. 2, 2016

Instagram rolls out long-desired pinch-and-zoom capability

After users cried out for a pinch-and-zoom feature on the app, Instagram finally decided to give them what they want.

By David Kirkpatrick • Sept. 1, 2016

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Study: Gen Z prefers to watch video on mobile devices

Research by Sharethrough found that Gen Z prefers to watch video, including TV, on smartphones over other devices.

By David Kirkpatrick • Sept. 1, 2016

YouTube live video views up 80% over last year

As live video takes off online, Google's YouTube is fighting Facebook and Twitter for live streaming dominance. 

By David Kirkpatrick • Aug. 31, 2016

Differentiating from Snapchat, Instagram brings personalized suggestions to Stories feature

Widely seen as a Snapchat copycat feature when it was first launched, Instagram's new Stories feature now boasts a major difference.

By David Kirkpatrick • Aug. 31, 2016

Twitter's new program pays creators to make videos

Twitter's 70-30 revenue split gives the platform a boost in competing for star video creators with YouTube, which only shares 55% of the revenue with its content creators. 

By Davide Savenije , David Kirkpatrick • Aug. 31, 2016

For first time in two years, Nielsen adds to estimate of US TV homes

More people than ever are watching TV, but people aren’t watching TV the same way they once did.

By David Kirkpatrick • Aug. 29, 2016

Facebook embraces vertical video in mobile news feeds

Taking another page from the Snapchat playbook, Facebook is bringing more vertical video to mobile. 

By David Kirkpatrick • Aug. 29, 2016

Study: TV and YouTube have a symbiotic relationship

While reports suggest digital video is starting to encroach on linear TV's mind share, Nielsen found that digital video and traditional TV increase each other's reach and engagement. 

By David Kirkpatrick • Aug. 29, 2016

Facebook pushes live video with prime mobile real estate

The live streaming video button has become front and center (and just a little to the left) on Facebook's mobile app for some users.

By David Kirkpatrick • Aug. 26, 2016

Facebook testing autoplay mobile video with sound on

Taking a cue from Snapchat, Facebook is testing out the format on its mobile app.

By David Kirkpatrick • Aug. 25, 2016

NBC's Olympics TV ratings down 21%, but digital streams are a hit

The shift in consumer attention from traditional TV to digital live streams may change how advertisers approach the Olympics going forward.

By David Kirkpatrick • Aug. 24, 2016

Marketers can now create Facebook Slideshow ads on mobile

The Slideshow ad unit was initially introduced as a “video-light” format where a string of individual images could be combined to create a video-like multimedia experience.

By David Kirkpatrick • Aug. 24, 2016

Study: 25% of Instagram ads are now video

The increase comes as Facebook and Instagram are putting a growing emphasis on video ads. 

By David Kirkpatrick • Aug. 24, 2016

Facebook launches Lifestage, new social video app for teens

With Lifestage, Facebook is going after the teenage crowd that Snapchat captured so well. 

By David Kirkpatrick • Aug. 23, 2016

Twitter study shows feed experience makes video ads more memorable

The nature of Twitter's personalized and self-curated user experience positively impacts how video ads are perceived by users, according to the study.

By David Kirkpatrick • Aug. 22, 2016

To attract mainstream advertisers, porn sites offer prize of $100K in free advertising

Brands may not want to be linked to adult content, but Pornhub and RedTube are challenging that line of thinking with a significant prize if brands win its global advertising contest. 

By David Kirkpatrick • Aug. 19, 2016

Instagram goes after Snapchat with curated video feature

The move comes as the social platforms fight to match each other's features.

By David Kirkpatrick • Aug. 18, 2016

NBC gets an Olympic-sized brand recognition bounce

According to YouGov’s BrandIndex Word of Mouth Score, the network led in key consumer metrics after the first week of the games..

By David Kirkpatrick • Aug. 18, 2016

Pinterest debuts native video ads

The move into video advertising comes as other major social platforms, such as Facebook, are betting big on video.

By Davide Savenije • Aug. 17, 2016

Google announces new apps for video calling and chat

Seen as Google's successor to Hangouts for everyday consumers, Duo will allow iOS and Android consumers to video chat on a one-to-one basis. 

By David Kirkpatrick • Aug. 17, 2016

Google drops Google+ Hangouts on Air in favor of YouTube Live

As the major social media platforms move into live streaming, Google+ is getting out of it.

By David Kirkpatrick • Aug. 16, 2016

Study: Marketers prefer social media over ad networks for digital video ads

The study suggests marketers prefer sharing video on social media over other ways of getting that message to consusers. 

By David Kirkpatrick • Aug. 16, 2016

Rio Olympics' digital streams surpass combined total of last two games

While the Olympics were once the domain of traditional TV, live streams and second screen activities have brought the games to digital.

By David Kirkpatrick • Aug. 15, 2016

Facebook rolls out new video metrics

The new metrics provide marketers and publishers with deeper insight into video engagement on Facebook.

By David Kirkpatrick • Aug. 15, 2016