Yahoo and Jeep team up for native video ad 'test drive'

Yahoo released a case study on a native video ad campaign with Jeep that found the auto brand saw a 50% lift in view rate, showing the value of the format.

By David Kirkpatrick • Dec. 17, 2015

The latest tactic to lift video ad viewability? 'Sticky videos'

Publishers, including CNN and the Washington Post, are pinning video players to visitors' screens so they will have to view videos even while scrolling down webpages.

By David Kirkpatrick • Dec. 15, 2015

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

The 6 most heartfelt ads of the holiday season

Get your tissues ready.

By Natalia Angulo • Dec. 11, 2015

Instagram's Marquee ads produce big lift for Michael Kors

Advertising recall jumped more than 20% in four countries on the ads. 

By Ian P. Murphy • Dec. 10, 2015

Gerber goes social to promote WiFi-enabled baby formula machine

Gerber’s year-long digital campaign for its latest high-tech baby formula machine will include Facebook, YouTube, Instagram, BabyCenter, Amazon and mom blogs.

By David Kirkpatrick • Dec. 10, 2015

Zappos new ad surprises 1,900 Hanover households with gifts

Zappos employees deliver boxes full of merchandise under the cover of darkness in the new video. 

By Ian P. Murphy • Dec. 8, 2015

Marketers ignore Vine as new social video formats pop up

Twitter’s six-second video format Vine has been supplanted by brands like Facebook, Snapchat and YouTube that have been offering new video options.

By David Kirkpatrick • Dec. 8, 2015

Facebook is finally rolling out live-streaming to all users

Facebook is fully entering the increasingly crowded live-stream space by making Live Video, its live-stream competitor to Periscope and Meerkat, available to all users.

By David Kirkpatrick • Dec. 7, 2015

Yahoo is testing autoplay video ads in your search results

Yahoo’s latest video ad push is sure to raise eyebrows – full-width autoplay ads on search results pages. Though, Yahoo didn't comment on if or when it intends to formally roll these out.

By David Kirkpatrick • Dec. 4, 2015

Why social media is so attractive for advertisers heading into 2016

Social media ad spending went up 45% from 2013 to 2014, and the mobile video ad trend is sure to push that figure even higher this year.

By David Kirkpatrick • Dec. 3, 2015

Honda taps Twitter's Instant Win feature for its end-of-year marketing

Honda wants Twitter users to #OpenTheCheer with retweets to win instant prizes as well as the chance to win a new car.

By David Kirkpatrick • Dec. 1, 2015

Periscope is an untapped ad revenue source for Twitter

Marketers like the immediacy and urgency of Periscope, but so far Twitter hasn’t taken advantage of that interest.

By David Kirkpatrick • Dec. 1, 2015

ANA members say third-party measurement should be 'table stakes'

In a survey of its members, the Association of National Advertisers found 97% believe all ad inventory should be measured by a third party.

By David Kirkpatrick • Nov. 25, 2015

Marketers can finally target ads on Snapchat with new 'audience bundles'

Separately, Snapchat's latest live video feature, Story Explorer, is set to roll out to New York and Los Angeles initially.

By David Kirkpatrick • Nov. 24, 2015

Hulu CEO sees third-party data for streaming as key to ad revenue

Meanwhile, after Hulu debuted its $11.99 monthly ad-free plan, most users stuck with the $7.99 ad-supported version.

By David Kirkpatrick • Nov. 23, 2015

Snapchat ad campaigns are reportedly up to $600K cheaper this year

However, marketers working with YouTube, Vine and Instagram influencers get performance reports, those working with Snapchat are relying on screenshots of that influencer’s personal metrics screen.

By David Kirkpatrick • Nov. 23, 2015

Mobile video viewing is on the rise: Yahoo study

Smartphone video views are up 60% over PC and laptop views year-over-over, according to new Yahoo research.

By David Kirkpatrick • Nov. 23, 2015

Sports marketers bring brief, impactful content to life on Vine

Sports marketers are using the fast-loop video app Vine for everything from a highlight reel to crowd shots.

By David Kirkpatrick • Nov. 20, 2015

Pepsi amps up 'Empire' deal, reaches viewers who skip ads

The hit Fox series will feature a three-episode story arc on the making and debut of a Pepsi commercial. 

By David Oliver • Nov. 20, 2015

Sales of Wal-Mart's Patti LaBelle pies skyrocket after viral video

Singer James Wright's video is not the stuff of corporate marketing, yet it's a marketer’s dream: fun and hugely effective.

By Daphne Howland • Nov. 19, 2015

In time for the holidays, YouTube makes Shopping ads available to all

The holidays came early for advertisers: TrueView for Shopping and Shopping ads on YouTube are now both available in AdWords.

By David Kirkpatrick • Nov. 17, 2015

Little boy in Barbie's Moschino ad steals the screen

A little boy with a faux-hawk has the advertising world abuzz about the latest Moschino for Barbie ad, which is the first time the brand has included a boy in its advertisements.

By David Kirkpatrick • Nov. 17, 2015

Video ads with bot-blocking had 22% more engagement: Study

Security firm White Ops estimates advertisers stand to lose some $6 billion in fake impressions this year.

By David Kirkpatrick • Nov. 16, 2015

TV programmers are pushing for increased branding on Netflix

As of now, Netflix viewers watching ABC’s "How to Get Away With Murder," get a four second pre-roll branding spot.

By David Kirkpatrick • Nov. 16, 2015

Who will benefit from DoubleClick's new mobile ad offering? Publishers

Google’s DoubleClick ad exchange is boosting publishers’ rates as much as 30% for mobile ads.

By David Kirkpatrick • Nov. 16, 2015