AT&T bets on mobile video in a deal with social media influencers

AT&T and Fullscreen partnered to create Hello Lab, a project that taps 10 influencers for mobile video, podcasts, concerts, meetups and giveaways.

By David Kirkpatrick • Feb. 12, 2016

Kohl's will make the most of Oscar-night sponsorship

The department store chain will invite followers to an exclusive viewing party on Persicope, and more. 

By Ian P. Murphy • Feb. 12, 2016

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Marketers want more mobile ad inventory: Study

Research from Inneractive found requests for mobile video ad inventory on its platform rose from 4% H2 2014 to 40% H2 2015.

By David Kirkpatrick • Feb. 11, 2016

Facebook zooms in on video ad metrics

Facebook has continued adding to its video advertising options this time with automated captions for autoplay videos and expanded reporting and buying options.

By David Kirkpatrick • Feb. 11, 2016

Twitter has launched a 24-hour video ad option for marketers

Twitter’s First View ad unit gives marketers a 24-hour promoted video at the top of the targeted audiences’ timeline.

By David Kirkpatrick • Feb. 10, 2016

The 7 best Super Bowl 50 ads to watch again (and again)

Marketing Dive kept a close eye during the commercials and round up the seven spots you have to rewatch.

By Natalia Angulo • Feb. 8, 2016

Instagram now lets marketers run minute-long ads

The move by Instagram to allow 60 second video ads allows marketers with existing minute-long spots created for TV to recycle those assets on the social media platform.

By David Kirkpatrick • Feb. 4, 2016

Why the future of Super Bowl marketing goes beyond TV

“What a really good Super Bowl campaign will do is maintain interest ... it should have stay power,” according to a Kellogg School of Management Professor Derek Rucker.

By David Oliver , Natalia Angulo • Feb. 3, 2016

Google CEO: Mobile helping us make connections for marketers

In Alphabet’s Q4 2015 earnings call, CFO Ruth Porat said programmatic contributed to video advertising rising 7% year-over-year at more than $4 billion.

By David Kirkpatrick • Feb. 2, 2016

Amazon teases star-studded ad for its Super Bowl debut

The teaser shows Alec Baldwin, Dan Marino, and Amazon's digital assistant Alexa brainstorming ideas for a Super Bowl party. 

By Ian P. Murphy • Jan. 28, 2016

Twitter is introducing 30-second-plus pre-roll video ads

According to Digiday, Twitter is offering 30-second and longer video ads, a quantum leap from its previous six-second limit.

By David Kirkpatrick • Jan. 25, 2016

Oh baby? Parenting, hard soda collide in new ad from MillerCoors

Beyond the heavily targeted millennial market, the company is looking to appeal to Gen-Xers instead.

By Carolyn Heneghan • Jan. 22, 2016

Yahoo's BrightRoll Exchange now includes native ads

Advertisers, agencies and trading desks that use Yahoo’s BrightRoll Exchange now can bid programmatically on native mobile inventory.

By David Kirkpatrick • Jan. 21, 2016

Facebook advertisers saw 87% hike in return on ad spend in Q4: Report

Nanigans’ Global Facebook Advertising Benchmark Report Q4 2015 found retail marketers achieved increases across key revenue metrics and continued to increase video ad spending.

By David Kirkpatrick • Jan. 14, 2016

Snapchat is really catching up to Facebook in video views

Snapchat has a fraction of Facebook’s user base, but it gets almost as many video views, now counting seven billion daily views.

By David Kirkpatrick • Jan. 13, 2016

Opera MediaWorks, Nielsen Catalina team up to target video ads

The deal will help CPG companies use consumer purchase data to test and target video ads.

By David Kirkpatrick • Jan. 13, 2016

MediaCom looks to leverage emotional analytics for its media planning

MediaCom is using Realeyes’ technology to detect facial expressions and intuit emotions based on analytics.

By David Kirkpatrick • Jan. 13, 2016

Yahoo responds to accusations its video ad business is riddled with fraud

A CNBC report accuses Yahoo's programmatic video ad platform for misrepresenting where ads have run and that most of the ad views are nonhuman and fraudulent.

By David Kirkpatrick • Jan. 12, 2016

Display to pass search ad spending this year: eMarketer

Display ad spending is slated to reach almost half of digital ad spending in 2016, surpassing search for the first time.

By David Kirkpatrick • Jan. 12, 2016

Warner Brothers is going programmatic to monetize mobile video

Warner Brothers is using Tremor Video’s SSP to get programmatic revenue from its vast online video content.

By David Kirkpatrick • Jan. 8, 2016

MeVee raises the stakes for live-stream rivals with served ads

Fresh-to-the-scene live-streaming app MeVee is the first to come with the capability of serving banner and video ads.

By David Kirkpatrick • Jan. 8, 2016

As publishers' growth rates stall, PopSugar has boosted its Facebook video views

Digital publishers are seeing slowed growth, but some tactics are proving effective for mitigating this trend – PopSugar has even been able to increase its 30-second Facebook video views.

By David Kirkpatrick • Jan. 5, 2016

10 ads from 2015 that gave blockers a run for their money

From most-shared to most-viewed, these are the ads that commanded attention.

By Natalia Angulo • Dec. 23, 2015

Facebook native videos outperform all other video formats: Study

Research from Quintly found Facebook native videos get four times the interactions compared to other platforms’ videos on the social network.

By David Kirkpatrick • Dec. 18, 2015

The Washington Post is actively refreshing its ad products

The Washington Post’s latest ad product, PostPulse, incorporates a brand’s media with a carousel that recommends Post content making the advertiser the reader’s "recommendation engine."

By David Kirkpatrick • Dec. 17, 2015