Facebook VP predicts platform 'will be definitely mobile' and 'probably all video' in 5 years

Bullish on video, Facebook is seeing a decline in text, a trend reinforced by the mainstream use of emojis, images, GIFs, videos and other rich media on social platforms. 

By David Kirkpatrick • June 16, 2016

Snapchat launches highly-anticipated ad partner program and API

Snapchat's latest moves should make it an even more attractive outlet for advertising dollars and help marketers reach its highly-coveted user base. 

By David Kirkpatrick • June 14, 2016

Snapchat adds Moat as measurement partner

The messaging app’s internal data indicates two-thirds of the videos its users watch, including video ads, are viewed with the sound on.

By David Kirkpatrick • June 10, 2016

IAB: Q1 US ad spend reaches record $15.9B high

The Q1 ad revenue figure represents a 21% year-over-year increase, the largest quarterly boost in over four years.

By David Kirkpatrick • June 10, 2016

It's a mobile-first world: Why marketers would be smart to make the leap

However, per Mary Meeker's latest Internet Trends report, not all marketers have gotten the message, which is contributing to a $22 billion gap in ad spending.

By David Kirkpatrick • June 9, 2016

PwC sees mobile ad growth outpacing all other channels

Mobile search and video advertising was seen as two particularly high growth areas in the PwC global entertainment and media outlook for 2016-2020.

By David Kirkpatrick • June 9, 2016

Pandora to focus on native video ads for mobile users

The music streaming service is shifting its mobile app advertising toward responsive display and video ads.

By David Kirkpatrick • June 9, 2016

GE set to kick off Olympics-based 'Drone Week'

This year’s Drone Week will begin on June 13 and will feature live content filmed from drones that spotlights GE technology involved with the Summer Olympics.

By David Kirkpatrick • June 8, 2016

Univision, Fox Sports turn to Twitter to stream Copa America highlights

Twitter may be facing investor questions, but it remains one of the go-to social media outlets for sports.This particular campaign falls under the Twitter Amplify advertising unit.

By David Kirkpatrick • June 7, 2016

11 takeaways for marketers from Mary Meeker's 2016 Internet Trends report

The highly-anticipated report points toward a mobile-first, data-rich and video-heavy future for online advertising.

By Natalia Angulo • June 6, 2016

Twitter is testing carousel ads in promoted tweets

Carousel ads are a popular format on Instagram and Facebook, and now Twitter is getting into the act by letting marketers promote multiple tweets with one ad.

By David Kirkpatrick • June 6, 2016

Facebook's new algorithm causing publishers to reach 42% fewer people

Research by SocialFlow found that stories posted to Facebook reached an average of 68,000 users in May compared to 117,000 in January.

By David Kirkpatrick • June 6, 2016

AppNexus begins closed beta on free video viewability tool

Video has become a premiere content type, especially on mobile, and viewability has long been an issue for all digital ads. AppNexus’ new tool helps marketers tackle both areas.

By David Kirkpatrick • June 6, 2016

Inside Lexus and Yahoo's March Madness real-time campaign win

Lexus’ campaign around the March Madness tournament featured a custom game and integration across handful of Yahoo marketing channels that outperformed auto industry benchmarks by four times.

By David Kirkpatrick • June 3, 2016

Twitter releases new automation tools for pre-roll video ads

The new tool supports Video Ad Serving Templates (VAST) through Twitter API partners and allows marketers to serve pre-roll ads of any length in front of premium mobile videos.

By David Kirkpatrick • June 3, 2016

How Coke and Nestle are reaching global users via Facebook's Slideshow

Facebook’s Slideshow feature was designed for mobile users in low bandwidth areas, such as emerging markets, where video ads are too data intensive.

By David Kirkpatrick • June 3, 2016

Dos Equis reveals new Most Interesting — stand-ins

Digital spots will feature TV star and sportscaster Erin Andrews and actor Luis Guzman, but the brand confirmed to Ad Age that neither are official replacements for the Most Interesting Man.

By Carolyn Heneghan • June 2, 2016

Mary Meeker's Internet Trends report points to video's social media dominance

Meeker's annual Internet Trends report, released Wednesday, showed overall slowed growth of the internet and revealed messaging apps could possibly replace the home screen.

By David Kirkpatrick • June 2, 2016

Study: Interactive media taking over content marketing

Research from TeamPeople on U.S. audiovisual executives found that content marketing, internal brand promotion and paid social media campaigns are the top-cited areas for interactive media.

By David Kirkpatrick • June 1, 2016

Publishers on Facebook seeing declines in non-video content engagement

Research by analytics firm NewsWhip found that while Facebook continues to emphasize video, other content posted by media companies has been facing lowered engagement over the last few months.

By David Kirkpatrick • June 1, 2016

Why data remains a marketing challenge – and how to tame it

The DMA’s 2016 Statistical Factbook found that data still confounds many marketers, and perhaps the best way to meet the challenge, experts say, is by thinking about training.

By David Kirkpatrick • May 26, 2016

Facebook is axing its FBX retargeting ad exchange

The move to end Facebook’s FBX ad exchange, which retargets audiences on non-Facebook sites, stems from limited utility offered by the desktop-only exchange.

By David Kirkpatrick • May 26, 2016

Viral Chewbacca video a force for Kohl's with 140m views

Who knew a Chewbacca mask and some unbridled joy could produce Facebook Live’s top clip, ever?

By Daphne Howland • May 25, 2016

Facebook to show where Live videos get interesting so users can fast forward

For streamed Facebook Live videos, viewers can react in real time with comments and emojis the streamer can see. Now the social network is putting this engagement to use to help viewers find the best parts of Live video.

By David Kirkpatrick • May 24, 2016

Twitter tests integrating MoPub ads in Twitter Kit timelines

The test means the microblogging site will now allow marketers to directly reach non-Twitter users with tweet ads in third-party apps.

By David Kirkpatrick • May 18, 2016