Netflix viewers reportedly avoid 160 hours of ads a year

The rise of digital has forced advertisers to redraw their ad budgets, cutting TV budgets in favor of digital. CordCutting.com's research illustrates the challenge facing the traditional TV advertising model.

By David Kirkpatrick • May 13, 2016

EMarketer: Retailers will spend the most on digital ads through 2020

According to eMarketer research, the retail sector will increase its digital ad spending 15% this year and account for 22% of U.S. digital advertising.

By David Kirkpatrick • May 13, 2016

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Amazon is taking on YouTube with its own video service

Amazon Video Direct is designed for professional creators who can earn royalties and ad revenue for uploaded videos.

By David Kirkpatrick • May 11, 2016

Periscope now lets users live stream via drones

As part of a series of updates, Twitter's Periscope also now allows users to search for and save live streams.

By David Kirkpatrick • May 10, 2016

Spotify is turning its data into a targeted ads asset

The digital music company teamed up with Krux, a data management platform, to optimize its streaming music user data. Spotify is also going to create an original video series.

By David Kirkpatrick • May 10, 2016

How Snapchat is charging a premium for interactive ads

Snapchat’s complicated relationship with advertisers has taken a new turn now that it’s asking a minimum of $40 CPM for interactive videos ads.

By David Kirkpatrick • May 9, 2016

Facebook goes after morning shows with branded content live stream

The morning show is in collaboration with DigitasLBI and will feature content by sponsor brands that will air on brand's Facebook Page news feeds.

By David Kirkpatrick • May 6, 2016

Time Inc. is launching a free ad-driven streaming video service

The move by Time is a reaction to a decline in print advertising revenue and a simultaneous rise in online video.

By David Kirkpatrick • May 6, 2016

How Birchbox uses Facebook Live videos to engage consumers

The online beauty retail brand believes live streaming can bring "people into the world of your brand."

By Natalia Angulo • May 5, 2016

Interpublic inks deal with YouTube, shifts $250M in ad spend away from TV

What made this deal different is that the ad dollars will come out of its clients’ TV advertising budgets rather than digital budgets.

By David Kirkpatrick • May 5, 2016

Yahoo goes big with video at its NewFront event

At its NewFront event, Yahoo announced video advertising was up 64% in 2015 and its users are watching 55% more videos as well as spending 85% more time with video content.

By David Kirkpatrick • May 5, 2016

Advertisers on Instagram can now use videos in Carousel ads

Advertisers can now include five videos, five images or any combination of the two, for viewers to swipe through in the successful ad format.

By David Kirkpatrick • May 4, 2016

Programmatic video company Virool plans vertical video ad unit

Vertical video has been seen as unique to Snapchat, but programmatic video distribution firm Virool looks to make waves by introducing a vertical video ad unit.

By David Kirkpatrick • May 3, 2016

IAB: Original digital video ad spending up 114% over last 2 years

Research from the IAB found spending on original video advertising is on the rise and the study showed that attending the Digital Content NewFronts event helped drive that increase among the surveyed.

By David Kirkpatrick • May 3, 2016

Snapchat inks deal with NBC for an exclusive Olympics channel on the app

Snapchat is teaming up with Comcast’s NBC to bring video highlights of the upcoming Summer Olympics to the social messaging app.

By David Kirkpatrick • May 2, 2016

Snapchat hits 10B daily video views, catches up to Facebook

Despite having a relatively small user base in the social media universe, Snapchat is achieving rapid growth in daily video views recently reaching the 10 billion mark.

By David Kirkpatrick • April 29, 2016

VC funds fuel almost half of all advertisers on Instagram

Research by Sensor Tower found that 45% of Instagram’s more than 200,000 advertisers received venture capital funding the past year.

By David Kirkpatrick • April 29, 2016

Yahoo study: Screen alignment matters for video ads

Research from Yahoo and Nielsen & Hunter Qualitative on video advertising found that screen alignment impacts success, emotion resonates with millennials and the native video ad format works.

By David Kirkpatrick • April 29, 2016

Publishers: Twitter offers better video ad revenue split than rivals

Pre-roll video ad revenue on Twitter is split evenly between Twitter and the video creator for a select group of partners.

By David Kirkpatrick • April 28, 2016

Tubular Labs looks to be the measurement standard for branded video

Tubular Labs wants to let brands know how branded and influencer videos perform in contrast with average comparable videos.

By David Kirkpatrick • April 28, 2016

Video Advertising Bureau looks to put TV and digital on equal footing

The Video Advertising Bureau, a trade group that includes TV networks, is recommending average audience as a standard for comparing traditional and digital platforms.

By David Kirkpatrick • April 27, 2016

AdWords rolls out new 6-second Bumper video ad format

YouTube Bumper video ads are an unskippable six-second format that Google describes as "little haikus of video ads."

By David Kirkpatrick • April 27, 2016

Facebook is building a standalone camera app: WSJ

The standalone camera app is designed to increase content creation to share on the parent platform.

By David Kirkpatrick • April 26, 2016

Mars goes to YouTube to market 3 Musketeers to Gen Z

To introduce the 3 Musketeers brand to Gen Z, Mars is running a digital-only campaign featuring three unknown teens it hopes to turn into social media influencers.

By David Kirkpatrick • April 24, 2016

Sony's digital streaming service Crackle will come with VR ads

Sony claims it will be the first streaming service to support virtual reality-enabled advertising opportunities. 

By Davide Savenije • April 22, 2016