Facebook rolls out new video metrics

The new metrics provide marketers and publishers with deeper insight into video engagement on Facebook.

By David Kirkpatrick • Aug. 15, 2016

NBC sees strong Olympics viewership for digital streams

The network's traditional TV broadcast may have taken a hit over tape delays and ad interruptions, but its digital live streams boast positive numbers.

By David Kirkpatrick • Aug. 9, 2016

Publishers' organic reach on Facebook has dropped 52% since 2015

Facebook has made recent changes to its algorithm to boost user content — and publishers are finding themselves on the losing end.

By David Kirkpatrick • Aug. 8, 2016

Pinterest to launch native video tool

Retailers will soon be able to create how-to videos that provide tips and show off products to potential shoppers.

By Corinne Ruff • Aug. 5, 2016

Instagram takes page from Snapchat with new 'Stories' feature

Facebook and Instagram have flipped the script on Snapchat by essentially recreating its unique Stories feature. It even has the same name. 

By Davide Savenije , David Kirkpatrick • Aug. 3, 2016

Google aims to be Olympics' digital hub with search results, event highlights, and live streams

People are expected to watch the Olympics on mobile devices more than ever before, and Google wants to capture their attention.

By David Kirkpatrick • Aug. 3, 2016

LinkedIn launches its first video feature in news feed

The B2B social network invited more than 500 influencers to create 30-second, Q&A-style videos for the platform.

By David Kirkpatrick • Aug. 3, 2016

Facebook testing ads on Facebook Live video streams

The social network is testing mid-roll video ads instead of pre-roll ads, which CEO Mark Zuckerberg previously said harm the user experience. 

By David Kirkpatrick • Aug. 3, 2016

Study: 71% of marketers to run video ads on social media in next year

Video is becoming an increasingly important format on mobile and social.

By David Kirkpatrick • Aug. 2, 2016

Report: 12% of native ads are not labeled

Marketers find native ads effective, but concerns over the blurred lines between sponsored content and editorial content are growing.

By David Kirkpatrick • Aug. 2, 2016

Facebook, Twitter court YouTube influencers to boost live video offerings

Facebook and Twitter are now offering advertising revenue to content creators — something YouTube has been doing all along. 

By David Kirkpatrick • Aug. 2, 2016

Facebook partners with NBC to live stream exclusive content from Olympics

Facebook and Instagram will post Olympic highlights, recaps and interviews. 

By David Kirkpatrick • Aug. 1, 2016

Report: Agency clients favor TV ads above all else

Digital is eating into TV's share of the advertising market and is poised to surpass TV in ad spending by 2017. 

By David Kirkpatrick • July 29, 2016

Facebook testing new video features on mobile app

The new features would bring the Facebook mobile video experience more in line with YouTube's.

By David Kirkpatrick • July 28, 2016

Taboola acquires outstream video company ConvertMedia

Taboola feels the deal will allow it to surface videos in a feed-like experience similar to Facebook.

By David Kirkpatrick • July 27, 2016

Twitter adds MLB and NHL games to live streaming video lineup

Over the last few months, Twitter has been building out its lineup of free live video content to compete with traditional network TV. 

By David Kirkpatrick • July 26, 2016

Twitter inks NBA deal to live stream exclusive video content

While struggling with stagnant user growth and weak ad revenues in the last year, Twitter's live streaming prowess could help revitalize the social platform. 

By David Kirkpatrick • July 20, 2016

Facebook: 80% of holiday shopping season posts are on mobile

The latest research from Facebook provides marketers with insights into how people are likely to connect and shop—particularly on mobile devices—this coming holiday season.

By David Kirkpatrick • July 20, 2016

Study: Publishers' native Facebook videos get 268% more shares than article links

Coming on the heels of Facebook's recent algorithm change, research by NewsWhip found that native video is more effective than article links for publishers. 

By David Kirkpatrick • July 18, 2016

Facebook gives live video streamers the power to restrict their audience

Social media platforms like Facebook and Twitter have made live video a point of emphasis this year.

By David Kirkpatrick • July 18, 2016

After Pokemon Go: What marketers need to know about augmented and virtual reality

The mainstream success of Pokemon Go shows how quickly—and powerfully—AR and VR applications could become marketing tools.

By David Kirkpatrick • July 15, 2016

New data shows how Facebook and Instagram users are different

Instagram and Facebook may share an ad platform and ad formats, but marketers should understand the nuances between both sets of social users. 

By David Kirkpatrick • July 15, 2016

Study: 63% of marketers plan to spend more on video in 2017

Mobile video is gaining steam, but many marketers are still unsure of how best to take advantage of the medium.

By David Kirkpatrick • July 14, 2016

Forget horizontal or vertical—marketers find success with square-shaped videos on Facebook

Viewers are 67% more likely to watch a full-length square video than a horizontal one, according to research.

By David Kirkpatrick • July 14, 2016

Twitter reaches deal to live stream Democratic, Republican conventions

With the CBS News deal, Twitter continues to bolster its presence in live video streaming.

By David Kirkpatrick • July 12, 2016