Nielsen ratings expand to include broadband views

As consumer TV behavior shifts increasingly to online, Nielsen expands TV show ratings to include broadband views. 

By Wendy Parish • Feb. 22, 2013

5 ways to use Vine for brands

Twitter's video app Vine offers 5 uses for brands. 

By Wendy Parish • Feb. 14, 2013

Aww, 5 inspiring Valentine's Day marketing campaigns

These 5 Valentine's Day marketing campaigns offer inspiration for last minute holiday ideas. 

By Wendy Parish • Feb. 13, 2013

Help for the 8 online marketing questions you are too embarrased to ask

Here are eight simple online marketing questions answered that some are too embarrassed to ask. 

By Wendy Parish • Feb. 13, 2013

'House of Cards' Viewing Is Huge, but Netflix Won't Tell You or Kevin Spacey How Huge

Netflix's new exclusive political drama series "House of Cards," which stars Kevin Spacey, is the streaming video's service most-viewed series in all its market right now in terms of audience and hours of viewing, according to Chief Content Officer Ted Sarandos. But if you want to know exactly ho...

Feb. 13, 2013

5-step guide to effective content marketing with visuals

Maximize content marketing with visuals using these five tactics.

By Wendy Parish • Feb. 13, 2013

Yahoo's original Burning Love is web video's first big hit

Burning Love, Yahoo's web video show, has taken off as the medium's first big hit proving web series can be viable.  

By Wendy Parish • Feb. 11, 2013

4 tips for videos to go viral

By following these 4 tips, videos will have higher chance of going viral. 

By Wendy Parish • Feb. 8, 2013

5 storytelling tactics to boost brand marketing

Brands that effectively master storytelling in marketing employ these 5 tactics.  

By Wendy Parish • Feb. 6, 2013

Twitter makes biggest acquisition ever with Bluefin Labs

The analytics firm should prove useful for Twitter as it expands into social TV.

By Wendy Parish • Feb. 5, 2013

Brazil grows to second-largest market in the world for social media

Social media users from Brazil continue to grow, ranking the country second to only the U.S. on major sites. 

By Wendy Parish • Feb. 5, 2013

Should You Optimize Content for Wide Screens?

I’d love a user experience expert to chime in on this post. I’ve been watching as more and more technology sites are maximizing the viewport (the viewable region of your device) and I’m not really that impressed. I don’t believe that, if you have more resolution that you n...

Jan. 30, 2013

Up YouTube views with Pinterest pairing

How to leverage Pinterest to increase YouTube engagement. 

By Wendy Parish • Jan. 30, 2013

4 very human reasons online video is a necessity

Pyshcology expert, Susan Weinschenk, Ph.D. (aka The Brain Lady), identifies four reasons video grabs human attention. 

By Wendy Parish • Jan. 29, 2013

2012 top 100 brands ranked

YouGov's research places Subway's brand at the top, while Apple and Google lose rank. 

By Wendy Parish • Jan. 28, 2013

Bugs dampen launch of Twitter video app Vine

Twitter officially launches Vine, the video app, but experiences immediate security issues. 

By Wendy Parish • Jan. 25, 2013

Ads for ads prove successful for Super Bowl buzz

Ads for Super Bowl ads, or teasers, have gone viral building buzz for real time game ads. 

By Wendy Parish • Jan. 24, 2013

Myspace rebrands as 'social entertainment network'

MySpace rebranded itself as a social entertainment network and released the beta of its new format. 

By Wendy Parish • Jan. 22, 2013

Wall Street Journal's YouTube page grows 234%

"The Blue Umbrella" trailer from Pixar helps WSJ's YouTube rankings jump to no. 9. 

By Wendy Parish • Jan. 17, 2013

Gracenote models advanced TV ads after Web

Gracenote, the tech firm behind Apple's iTunes music recognition software, moves into advanced TV ads. 

By Wendy Parish • Jan. 16, 2013

Univision assembling a new intenal advertising unit

$500 million in ad inventory is expected to fall under the new agency's oversight.

By Brian Warmoth • Jan. 13, 2013

Hulu reduces ad numbers, plans reduction on Hulu Plus

A senior VP speaking at CES 2013 spoke of more than just TV episodes in the service's future.

By Brian Warmoth • Jan. 9, 2013

Hulu CEO announces exit plans for Q1

The CEO's announcement was not unexpected, but it does come at a crucial moment for the Web TV company.

By Brian Warmoth • Jan. 4, 2013

Apple's 'Do Not Disturb' iPhone commercial airs awkwardly amid New Year's problems

The TV spot is likely to seem a little odd until the feature rights itself on Jan. 7.

By Brian Warmoth • Jan. 2, 2013

Jell-O campaign targets the end of the world

Jell-O is giving away $1,200 daily leading to the end of the Mayan calendar.

By Erik Hall • Dec. 20, 2012