Nook video offerings teased for fall

Barnes & Noble will be getting film and TV content for its devices from sources including Disney and Viacom.

By Brian Warmoth • Sept. 26, 2012

YouTube show will air on ABC stations

Will this be the beginning of a new trend in Web video?

By Brian Warmoth • Sept. 25, 2012

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Did Apple's iPhone 5 ads wise up after the 'Genius' campaign?

"Genius" turned a lot of a people off. So what is Apple doing differently this time around?

By Brian Warmoth • Sept. 24, 2012

YouTube launching market research ad solution?

A dutch website found a page on YouTube's site that outlines a product called "Video Editor Questions Beta".

By Ryan Willumson • Sept. 21, 2012

Eye-opening data on ESPN's mobile products

How many minutes do you think users spent on ESPN's mobile products this past Sunday?

By Ryan Willumson • Sept. 19, 2012

YouTube launches standalone iOS app ahead of iPhone 5 release

Which discovery and share features are you going to need to know about?

By Brian Warmoth • Sept. 11, 2012

Use video to enhance your email campaign

A recent report shows the value of marketing with embedded video.

By Abigail Wise • Sept. 4, 2012

Google's mobile video market advancing

Forbes breaks down how Google continues to drive growth in mobile video marketing.

By Abigail Wise • Aug. 27, 2012

Controversial Apple 'Genius' ads cut from YouTube and Apple.com

Apple pulled their "Genius" ads from YouTube and Apple.com.

By Abigail Wise • Aug. 23, 2012

YouTube breaks out skippable mobile video ads

The Google-owned video giant pushes its only-pay-after-30-seconds model into the mobile world.

By Brian Warmoth • Aug. 22, 2012

Happy founders: Measuring emotion for brands nets Affectiva $12 million in funding

You'll never guess what the technology was originally developed for...

By Ryan Willumson • Aug. 8, 2012

Remember Apple's Olympics ads that everyone hated? Yeah, they're not running anymore...

In a happy coincidence, Apple's ad agency says they were always planning on running the ads for only a week.

By Ryan Willumson • Aug. 8, 2012

Apple: No more YouTube on iOS 6

In its latest anti-Google move, Apple has announced that the stand-alone YouTube app is gone.

By Ryan Willumson • Aug. 6, 2012

The cost of a 30 second Olympics ad, and other numbers from NBC

NBC's Sports Group chairman provided some eye-popping numbers surrounding the games. 

By Ryan Willumson • Aug. 2, 2012

NFL and Google form partnership for fantasy football

NFL.com fantasy football league members will now be able to trash talk face-to-face with Google Hangouts.

By Ryan Willumson • Aug. 2, 2012

Google is pitting neighborhoods against each other...and it is working brilliantly

The marketing strategy for Google Fiber is innovative and has proven to be very effective.

By Ryan Willumson • Aug. 2, 2012

Yahoo interim-CEO Ross Levinsohn departs, pleasantries exchanged

After Marissa Mayer won the job as CEO for the tech giant, it seemed inevitabel that Levinsohn would leave.  

By Ryan Willumson • July 30, 2012

Apple's new ad campaign getting abysmal response

The ads are getting heavy rotation during the Olympics, and criticism is on heavy rotation as well.

By Ryan Willumson • July 30, 2012

Opinion piece: Marissa Mayer and Yahoo should focus on women

Dave McClure, founder of 500 Startups, urges the Yahoo CEO to focus on products and acquisitions that serve women.

By Ryan Willumson • July 30, 2012

Pinterest ideas for content marketers

For some brands, Pinterest has shown the ability to drive a whole lot of traffic and engagement.  Here are some ideas for content marketers that are trying to form their strategy.

By Ryan Willumson • July 27, 2012

Penn State loses State Farm sponsorship

After almost 20 years of partnership with Penn State, the recent scandal has resulted in State Farm severing direct ties.

By Ryan Willumson • July 26, 2012

IAB's new standard: Viewed impressions, served impressions

"Viewed impression" will be the standard metric for online media buying, and IAB is aiming to have that implemented by Q1 2013.

By Ryan Willumson • July 25, 2012

Netflix finds a new CMO in Kelly Bennett

The former exec at Warner Brothers has been in charge of marketing some of the highest grossing movies of all time, and will report directly to CEO Reed Hastings.

By Ryan Willumson • July 23, 2012

iPad has highest mobile revenue per impression

A report from Opera Software shows that the effective CPM for the iPad is $3.96, and engagement on the iPad outpaces other mobile devices.

By Ryan Willumson • July 23, 2012

Uni-ball to Young Men: Our Pen is Mightier

How do you get guys to spend more on a pen? Uni-ball decided to align its brand with high-tech toys they love in a campaign emphasizing digital video. The brand relied on a successful campaign last year to inform digital budget allocation this time around, and currently is using creative from ...

By Ryan Willumson • July 20, 2012