Instagram Video has only been around for less than two weeks, but brands are already jumping onto the Vine-competitor's platform for marketing purposes.
Instagram’s 15-second videos are the same length as most television commercials, making them a perfect format for brands. With so many brands already using Instagram for photos, the addition of video has been practically seamless.
Here are five brands who are already doing it right with their Instagram videos:
Since Burberry has a killer Instagram account with just the still images, it should come as no surprise that Burberry has quickly grasped the concept of Instagram video. As displayed in the example below, Burberry is excellent at giving a sneak peak into the glamorous fashion world with shots of models getting ready for runway shows and stylist pulling together outfits. The video element adds a touch more drama to the content. Check out this video clip of the brand getting ready for a show in London.
A glimpse behind the scenes of the #Burberry Prorsum Menswear Spring/Summer 2014 show,
#London by @burberry
Clothing and accessories designer Kate Spade came up with this lovely little short on Instagram video featured below. What’s so excellent about the clip is they could have done something expected like shown models twirling in their products, but they choose to display something that invokes more emotion: the opening of a new Kate Spade box.
The end of the video has a bit of a twist by showing the Kate Spade Instagram account on a smartphone instead of a Kate Spade product in the box. The symbolism of unveiling Instagram is a clever reveal.
Video by katespadeny * Instagram by @katespadeny
The Ford Motor Company has posted seven Instagram videos in the less than two weeks the feature has been live. This makes Ford the most active brand user of Instagram video thus far.
The videos aren’t anything too groundbreaking, but they do a great job of highlighting their different vehicle models. They also are keeping their feed fresh by shooting different styles of videos from presentation coverage, talking heads, vehicle test drives, and consumer opinions. With so many videos coming out, Ford will be one to watch in the future.
The video below is the most clever yet. It highlights the Ford Fiesta’s backup camera by showing a driver using it to make an oversized soccer goal.
Putting the Ford Fiesta back up camera to the test. Goal! #FordTrends by @ford
Yoga clothing line Lululemon posted their first Instagram video within minutes of the feature’s launch. Their first video is a excellent example of taking a simple concept and giving it a creative twist that will spark attention. That video of a women doing a common yoga sequence put in front of the background of many different places creates a visually interesting video. That video alone has over 22k likes and 1k comments. According to Simply Measured, that first Instagram video caused the biggest spike in engagement for the brand in over a month.
Since that first video, Lululemon has posted a few more videos that include an overview of the brands experience at Wanderlust in Vermont and a behind the scenes look at a yoga photo shoot.
Every mat has a story to tell. #justmymat by @lululemon
We don’t always think about celebrities and professional athletes as being a brand, but at a certain level of fame, a person becomes a brand all unto themselves. That describes Kobe Byrant well. His social media team used the NBA finals as the subject to create an Instagram video and the results were killer.
That one video garnered over 100k likes and over 4k comments on Instagram at the time of this article. That’s the highest traffic that month according to Simply Measured.
June 1st. 7:30am. My first steps without the boot. Rockin the #medicalmambas Walkin like a baby giraffe. #achillesrupture #challenge #pray4bear #recovery by @kobebryant