Video: Page 211
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Questions, answers for using video better to promote a product
Video should be an independent and unique medium to promote a product rather than an alternate version of a blog post or infographic.
By Erik Hall • Oct. 9, 2012 -
Facebook celebrates 1 billion users with big ad
Facebook's new advertising campaign coincides with its 1 billionth user milestone.
By Erik Hall • Oct. 4, 2012 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
The Weather Channel puts marketing ahead of news in naming storms
Announcement by The Weather Channel to name winter storms itself seen as move away from being a news organization.
By Erik Hall • Oct. 3, 2012 -
Netflix makes mobile aim at kids.
“Just for Kids” is now available on iPad, the first mobile version of the popular kids section.
By Erik Hall • Oct. 2, 2012 -
AOL announces two new Devil unit formats
Two years after the Devil Project launch, new units are designed specifically for entertainment and retail brands.
By Erik Hall • Oct. 1, 2012 -
Nielsen's online and TV ratings converge
New Cross-Platform Online Campaign Ratings will measure both audiences, but critics worry that an oversimplification is occurring.
By Brian Warmoth • Sept. 30, 2012 -
Nook video offerings teased for fall
Barnes & Noble will be getting film and TV content for its devices from sources including Disney and Viacom.
By Brian Warmoth • Sept. 26, 2012 -
YouTube show will air on ABC stations
Will this be the beginning of a new trend in Web video?
By Brian Warmoth • Sept. 25, 2012 -
Did Apple's iPhone 5 ads wise up after the 'Genius' campaign?
"Genius" turned a lot of a people off. So what is Apple doing differently this time around?
By Brian Warmoth • Sept. 24, 2012 -
YouTube launching market research ad solution?
A dutch website found a page on YouTube's site that outlines a product called "Video Editor Questions Beta".
By Ryan Willumson • Sept. 21, 2012 -
Eye-opening data on ESPN's mobile products
How many minutes do you think users spent on ESPN's mobile products this past Sunday?
By Ryan Willumson • Sept. 19, 2012 -
YouTube launches standalone iOS app ahead of iPhone 5 release
Which discovery and share features are you going to need to know about?
By Brian Warmoth • Sept. 11, 2012 -
Use video to enhance your email campaign
A recent report shows the value of marketing with embedded video.
By Abigail Wise • Sept. 4, 2012 -
Google's mobile video market advancing
Forbes breaks down how Google continues to drive growth in mobile video marketing.
By Abigail Wise • Aug. 27, 2012 -
Controversial Apple 'Genius' ads cut from YouTube and Apple.com
Apple pulled their "Genius" ads from YouTube and Apple.com.
By Abigail Wise • Aug. 23, 2012 -
YouTube breaks out skippable mobile video ads
The Google-owned video giant pushes its only-pay-after-30-seconds model into the mobile world.
By Brian Warmoth • Aug. 22, 2012 -
Happy founders: Measuring emotion for brands nets Affectiva $12 million in funding
You'll never guess what the technology was originally developed for...
By Ryan Willumson • Aug. 8, 2012 -
Remember Apple's Olympics ads that everyone hated? Yeah, they're not running anymore...
In a happy coincidence, Apple's ad agency says they were always planning on running the ads for only a week.
By Ryan Willumson • Aug. 8, 2012 -
Apple: No more YouTube on iOS 6
In its latest anti-Google move, Apple has announced that the stand-alone YouTube app is gone.
By Ryan Willumson • Aug. 6, 2012 -
The cost of a 30 second Olympics ad, and other numbers from NBC
NBC's Sports Group chairman provided some eye-popping numbers surrounding the games.
By Ryan Willumson • Aug. 2, 2012 -
NFL and Google form partnership for fantasy football
NFL.com fantasy football league members will now be able to trash talk face-to-face with Google Hangouts.
By Ryan Willumson • Aug. 2, 2012 -
Google is pitting neighborhoods against each other...and it is working brilliantly
The marketing strategy for Google Fiber is innovative and has proven to be very effective.
By Ryan Willumson • Aug. 2, 2012 -
Yahoo interim-CEO Ross Levinsohn departs, pleasantries exchanged
After Marissa Mayer won the job as CEO for the tech giant, it seemed inevitabel that Levinsohn would leave.
By Ryan Willumson • July 30, 2012 -
Apple's new ad campaign getting abysmal response
The ads are getting heavy rotation during the Olympics, and criticism is on heavy rotation as well.
By Ryan Willumson • July 30, 2012 -
Opinion piece: Marissa Mayer and Yahoo should focus on women
Dave McClure, founder of 500 Startups, urges the Yahoo CEO to focus on products and acquisitions that serve women.
By Ryan Willumson • July 30, 2012
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