Absolut promotes voting with its first TV ad in 3 years

The non-partisan spot will air before the first presidential debate and follows other brands with campaigns centered around voting rights.

By Tatiana Walk-Morris • Sept. 28, 2020

TikTok avoids US ban on new downloads in last-minute ruling

A federal judge temporarily blocked the Trump administration's order on new downloads, a reprieve that could help TikTok sustain growth at a key moment. 

By Robert Williams • Sept. 28, 2020

TikTok races into first NASCAR sponsorship with Hispanic newcomer

As the embattled app continues to push into sports marketing, TikTok will celebrate Latinx Heritage Month with the branded car and racing suit of "avid TikTokker" Ryan Vargas.

By Robert Williams • Sept. 25, 2020

Campaign Trail: Tecate's visual refresh embodies its modern messaging

A simplified design system lets only the most iconic, beloved elements shine for the beer brand that wants to evolve without alienating longtime fans.

By Natalie Black (Koltun) • Sept. 25, 2020

Pritchard: P&G is taking control in the media supply chain — and so can other marketers

During a speech this week, the chief brand officer shared his clearest vision yet of what a new media supply chain should look like and what steps are needed to get there.

By Aaron Baar • Sept. 25, 2020

Environment — and brands' approach to it — matters more than ever to consumers, study finds

Barriers to environmentally friendly consumerism like cost are dropping, while the pandemic has not dampened urgency around the issue.

By Aaron Baar • Sept. 24, 2020

Consumers and marketers at odds over ad preferences, Kantar study finds

While consumers prefer offline channels overall and TikTok when it comes to digital, marketers remain committed to established digital platforms.

By Robert Williams • Sept. 23, 2020

Wine brand trials new web-based AR tech designed for bottles and cans

With 8th Wall's "curved image targets" tech, CPG brands can transform their packaging into immersive experiences that entertain and inform customers.

By Robert Williams • Sept. 23, 2020

How Ryder's first ads about its supply chain business lifted lead volume 21%

CMO Karen Jones explained how a company best known for trucking tapped its in-house team for a campaign about a service that's become a household concern during the pandemic.

By Chris Kelly • Sept. 23, 2020

Callaway taps Kevin Nealon to tee up new clubs as interest in golf surges

Google searches of "golf slice" are the highest they've been in seven years, inspiring the brand to launch a campaign as interest in the outdoor, socially distanced sport swells.

By Tatiana Walk-Morris • Sept. 23, 2020

Insomnia Cookies dresses up in 'mouth pajamas' on Instagram, TikTok

Instead of urging people into its stores while wearing pajamas to get free cookies, the bakery chain offered designer face masks with delivery orders.

By Robert Williams • Sept. 23, 2020

With real-world experiences scarce, consumers warm to immersive tech, Accenture study says

Technologies like augmented reality and virtual reality have come of age, ushering in a new wave of digital commerce.

By Aaron Baar • Sept. 23, 2020

Gillette, Campbell's, Oakley join 'Madden NFL' roster as esports sponsors

Nearly twice as many sponsors have lined up for the gaming tournament, including several official NFL marketing partners, in a year when the football season looks different.

By Robert Williams • Sept. 23, 2020

WarnerMedia's Rooster Teeth offers AR experience for virtual fan event

The event features virtual fan art based on Rooster Teeth's anime series "RWBY," including a collaborative AR mural wall at the AT&T Discovery District.

By Robert Williams • Sept. 22, 2020

TikTok still faces uncertain future in US amid conflicting claims about deal

After being granted a one-week reprieve from a ban that was set to go into effect on Sunday, questions about the company's future ownership remain.

By Robert Williams • Sept. 22, 2020

General Mills reboots '80s cereal flavors with livestreamed event

The "Ultimate Saturday Morning Drive-In" is designed to connect with people who feel nostalgic for childhood and comfort foods during a stressful year.

By Robert Williams • Sept. 22, 2020

Foot Locker steps up outreach for sneakerheads via Google Slides hub

Touted as being created by sneakerheads for sneakerheads, the hub merges content with commerce via a digital tool that is "endemic to sneaker culture."

By Aaron Baar • Sept. 22, 2020

Harry's honors men who buck the norm in biggest ad campaign yet

While its anti-Big Razor messaging aligns with the brand's rhetoric, the effort differs in creative approach from past ads challenging traditional notions of masculinity.

By Natalie Black (Koltun) • Sept. 21, 2020

Hormel's record-setting virtual pizza party woos fans, benefits frontline workers

Along with entertaining fans at home with a giant Zoom chat and YouTube concert, the brand boosted charity efforts that benefit frontline workers and independent pizzerias.

By Tatiana Walk-Morris • Sept. 21, 2020

Oracle, Walmart deal for TikTok tentatively approved, paving way for digital shakeup

The proposed U.S. TikTok company will leverage Walmart's e-commerce, fulfillment and payments services while igniting a showdown with major digital platforms.

By Robert Williams • Sept. 21, 2020

How TikTok's uncertain future and COVID-19 are transforming influencer marketing

As the TikTok shakeup continues, competitors are wooing influencers and becoming more accessible with new video tools while content evolves to be more frank. 

By Natalie Black (Koltun) • Sept. 21, 2020

Champs Sports kicks up photo-sharing with AR shoe try-on in Snapchat

As more people seek out digital shopping experiences during the pandemic, virtual trials appear to be gaining with brands and mobile users.

By Robert Williams • Sept. 21, 2020

Bud Light spotlights Black-owned eateries in 'Thursday Night Football' ads

The initiative arrives as the dual crises of the pandemic and civil unrest due to racial injustice simultaneously take their toll on Black Americans.

By Robert Williams • Sept. 21, 2020

Samsung tests live video shopping to showcase new foldable phone

Interest in shoppable video streams has grown during the pandemic, which has kept brands from hosting flashy in-store events.

By Aaron Baar • Sept. 21, 2020

TikTok downloads banned as of Sunday, setting off new scramble in video app saga

The app won't shut down until Nov. 12 under a new order, and could avoid any service disruption if a deal for its U.S. operations is approved this weekend.

By Peter Adams • Updated Sept. 18, 2020