Gartner: 65% of CMOs are preparing for budget cuts

Executives must be agile and ready to operate on smaller budgets with a skeleton team, the research firm recommends.

By Dianna Christie • April 1, 2020

Hasbro supports families staying indoors with new online resources

Bring Home the Fun website supplies useful ideas and relatable stories for parents seeking ways to keep kids occupied during coronavirus lockdowns.

By Dianna Christie • March 31, 2020

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

YouCam Makeup gives beauty brands free AR sampling tech

Beauty brands can list up to 100 products in the augmented reality app through July 31 as part of the complimentary program.

By Robert Williams • March 31, 2020

DTC coffee brand Trade brews virtual meetup in new video ad

Promoting its subscription delivery service, the spot was directed and edited remotely via video conference.

By Dianna Christie • March 31, 2020

Chipotle turns Challenger Series into virtual gaming tournament

Half of the earnings for winners of the virtual gaming competition will be donated to COVID-19 relief efforts.

By Dianna Christie • March 30, 2020

Sennheiser livestreams IGTV concert series for housebound fans

While the concerts are free to watch, the audio company asks fans to donate to the WHO in support of its efforts to stop the pandemic's spread.

By Robert Williams • March 30, 2020

E.l.f. Cosmetics remixes TikTok song for COVID-19 awareness

With the "Eyes. Lips. Face. Safe." video, the beauty brand demonstrates hand washing and social distancing measures to help curb the spread of the virus.

By Robert Williams • March 30, 2020

Verizon livestreams benefit concerts as COVID-19 keeps fans at home

The "Pay It Forward" benefit concerts started with a live performance from singer-songwriter Dave Matthews.

By Robert Williams • March 27, 2020

Comic Dive: Virtual Realities

As people practice social distancing, brands including Chipotle and Busch are finding unique ways to deliver experiences remotely.

By John Hazard • March 27, 2020

Magna: Digital ad sales will dip 2% in H1 and rebound in H2

Forecasts show the ad market will jump back in the second half of 2020 and experience moderate growth next year.

By Dianna Christie • March 27, 2020

EA unlocks 'Sims 4' Snapchat lens that lets users play with virtual pets

The nationwide activation comes as many people are seeking to foster or adopt pets as a source of comfort during pandemic lockdown. 

By Robert Williams • March 27, 2020

Nature's Bakery launches 'Snack Sized Adventures' for idea-starved parents

The campaign comes as busy parents are juggling home offices and home schooling during coronavirus-related shutdowns.

By Dianna Christie • March 27, 2020

'Pokémon Go' spending jumps 67% after indoor play adjustments

U.S. players of the location-based AR game spent $7.8 million, or 34% of the worldwide total.

By Robert Williams • March 26, 2020

JanSport runs TikTok challenge to raise charity awareness

Users are asked to show themselves handing off a backpack to the left, creating the effect that they're giving it to another user in a chain of videos.

By Robert Williams • March 26, 2020

G Fuel expands partnership with FaZe Clan esports team

Hoping to reach consumers at home looking for entertainment, the energy drink is expanding its partnership with the team.

By Dianna Christie • March 26, 2020

76% of viewers willing to watch ads for free video streaming, study finds

As the appetite for streaming services continues to grow, consumers are nearing the upper limit on subscription fees.

By Dianna Christie • March 26, 2020

What coronavirus means for sports marketing

The Olympics have been postponed. Major leagues are suspending their seasons. How can brands pivot and still reach fans?

By Shane Schick • March 26, 2020

Behr, West Elm design virtual backgrounds for Zoom amid WFH boom

The home décor brands are helping people to spruce up the appearance of their surroundings as the pandemic drives a surge in videoconferencing.

By Robert Williams • March 25, 2020

Instagram adds video chat to help people stay connected

As part of its coronavirus-related efforts, the platform also added a "Stay Home" sticker that shares posts to a collective story about social distancing.

By Robert Williams • March 25, 2020

Coca-Cola pauses all marketing in Great Britain

While some brands opt to adjust their campaigns, the beverage giant is responding to the pandemic by halting Q2 marketing efforts in the region altogether.

By Dianna Christie • March 25, 2020

SoundCloud teams with Twitch to help musicians get paid from livestreams

Having affiliate status on Twitch lets streamers run ads, link to music and merchandise stores and receive direct donations from fans.

By Robert Williams • March 24, 2020

4As: 56% of consumers interested in brands' COVID-19 initiatives

As brands navigate these challenging times, the report points to several ways forward when it comes to finding the right messaging.

By Dianna Christie • March 24, 2020

Ford, Guinness coronavirus-related ads score well with general population, study says

Overall, consumers are fine with ads addressing the current crisis and want messages of brands taking action, Ace Metrix found.

By Dianna Christie • March 23, 2020

E-commerce sites boost ad spend as COVID-19 drives orders

Ad spending doubled to $9.6 million during the first week of March from a month earlier, according to research from MediaRadar. 

By Robert Williams • March 23, 2020

COVID-19 could cause AR/VR headset shipments to fall, IDC predicts

Shortages of key parts are restricting shipments, which are forecast to bounce back in the second half of 2020.

By Robert Williams • March 23, 2020