Nike aims phones at the sky in search for sneaker-shaped AR cloud

Mobile users in Brazil can unlock exclusive content after using their phones to find an augmented reality cloud shaped like an Air Max sneaker.

By Robert Williams • May 7, 2020

What does the marketing funnel look like post-pandemic?

Brands can lay the foundation by pivoting their strategies now and addressing existing communities, writes MobileFuse Founder and CEO Ken Harlan.

By Ken Harlan • May 6, 2020

Warner Bros. TikTok dance for 'Scooby-Doo' film notches 880M views in 2 days

Arriving as movie studios adjust their marketing strategies, the campaign looks to reach people stuck indoors with an interactive challenge.

By Robert Williams • May 6, 2020

Roku's ad platform launches with Drizly, Experian, Intuit TurboTax and Lexus

The new platform comes as Roku aims to drive more revenue from advertising. 

By Dianna Christie • May 6, 2020

Bud Light Seltzer kicks off summer with virtual concert series

Weekly livestreams will benefit the American Red Cross and promote the brand's Open for Takeout tool that links users to order from local bars.

By Dianna Christie • May 6, 2020

Jewelry brand Kendra Scott introduces AR try-on tool

The retailer joins other brands that have introduced virtual tech to remotely connect with consumers. 

By Tatiana Walk-Morris • May 5, 2020

Cholula hosts virtual 'Taco Tuesday' for Cinco de Mayo fundraiser

To celebrate the holiday, the hot sauce brand is raising money for restaurants facing financial hardship during the pandemic.

By Robert Williams • May 5, 2020

Ads around COVID-19 work better within news media, study finds

The type of programming in which ads from Amazon, Ford and Domino's appeared impacted the performance for their pandemic-related messaging.

By Dianna Christie • May 4, 2020

Patrón goes virtual for the 'Super Bowl of tequila'

This year, the Bacardi-owned brand is enlisting bartenders and restaurants to help consumers celebrate Cinco de Mayo at home.

By Natalie Black (Koltun) • May 4, 2020

Soccer platform enters US market with Sports Illustrated tie-up

The collaboration comes as Dugout aims to boost monthly views of its behind-the-scenes videos to more than 1 billion.

By Robert Williams • May 4, 2020

KFC hosts virtual Mother's Day dinners on Facebook Messenger

The chain created a virtual Mother's Day experience to help people celebrate the occasion while the pandemic keeps them apart.

By Robert Williams • May 4, 2020

Campbell Soup inspires home cooks with new tie-in on Group Nine sites

A partnership with the publisher of Popsugar and Thrillist, the New Pantry campaign includes custom content and Instagram Stories about how meals at home can bring people together.

By Dianna Christie • May 4, 2020

Report: TikTok tests CTA ads to share revenue with influencers

Brand advertisers who are seeking more ways to measure the effectiveness of their influencer campaigns may be interested in the new ad format.

By Robert Williams • May 1, 2020

Tostitos gives salsa dancing lessons with Mario Lopez on Instagram Live

The PepsiCo chip brand will raise money for pandemic relief with a Cinco de Mayo livestream.

By Robert Williams • May 1, 2020

Liquid Death water riffs on haters' comments with metal album

Available on Spotify today, original songs on the 10-track album include "Fire Your Marketing Guy" and "Get Slaughtered On Shark Tank."

By Dianna Christie • May 1, 2020

Lavazza, Arsenal sponsor AR experience for soccer fans

The web-based experience is a sign that AR developer Blippar has maintained operations following a rocky period that landed it in administration.

By Robert Williams • April 30, 2020

NFL expands streaming partnership with Amazon

The news comes as viewership trends suggest the coronavirus health crisis could accelerate the already growing shift from cable to streaming platforms.

By Dianna Christie • April 30, 2020

L'Oréal rolls out 1st beauty AR lenses on Snap's desktop app

Compatible with video calling software like Zoom or Google Hangouts, the immersive lenses feature brands such as Garnier, Lancôme and Maybelline.

By Robert Williams • April 30, 2020

Top brands may lose $400B in value during pandemic

Apparel, airline, bank and hotel brands may lose 20% of their value, while e-commerce, media and telecom categories have a chance to make gains.

By Robert Williams • April 30, 2020

Shapermint's influencer-led Mother's Day campaign sees 7M views on social media

The direct-to-consumer brand's #MakeTheCall effort urges people to connect with their moms while maintaining a safe distance during the pandemic.

By Robert Williams • April 29, 2020

Spotify taps Anchor to let people turn video chats into podcasts

A new video-to-audio conversion tool works with platforms such as Google Meet, Zoom, Skype, FaceTime, Twitch and Instagram Live.

By Robert Williams • April 29, 2020

PepsiCo trims 'nonessential' marketing spend while focusing on growth areas

A boost in grocery sales is helping some of the company's brands, but gas station and restaurant closures are causing some pain.

By Dianna Christie • April 29, 2020

Coors Light boosts morale with new ads, free beer in 'sucky times'

A new campaign ties into an ongoing "Made to Chill" platform that's positioned the Molson Coors brand as refreshing to fans' spirits.

By Dianna Christie • April 29, 2020

Google ad revenue rises 10%, masking slowdown from pandemic

Describing Q1 as a "tale of two quarters," CFO Ruth Porat said advertising sales were strong in January and February before falling in March.

By Robert Williams • April 29, 2020

How the COVID-19 pandemic is pushing brands to connect digitally

Retailers are quickly pivoting to emphasize mobile technology and virtual appointments to keep their businesses operational.

By Tatiana Walk-Morris • April 29, 2020