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Local OTT ad spend jumps 127% as connected TV audience grows
The total number of local OTT campaigns jumped 58% while the number of advertisers increased 33% from a year earlier.
By Robert Williams • March 20, 2020 -
Global ad spend growth retracts in response to coronavirus, eMarketer says
The revised forecast for the advertising industry assumes the virus will be contained in the coming months and that the Olympics will occur.
By Dianna Christie • March 20, 2020 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Retrieved from Apple App Store on March 19, 2020
Popsugar plans free workout app as coronavirus disrupts routines
Once the crisis abates, the women's lifestyle brand could convert users into paying subscribers or develop another revenue model to keep it free and ad-supported.
By Robert Williams • March 19, 2020 -
Courtesy of Hyundai
Hyundai celebrates boundary-pushing Gen Z, millennials in new Elantra campaign
The ads play up the car's performance and tech features while showcasing how younger generations like to challenge the norm.
By Dianna Christie • March 19, 2020 -
'Pokémon Go' tweaked for indoor play during coronavirus pandemic
Niantic quickly adjusted its location-based AR app to allow in-home gameplay as people stay indoors.
By Robert Williams • March 18, 2020 -
Opinion
Your brand's real offering to Gen Z is community
Brands that prioritize community-building will win over the young demographic that wants to connect through shared values, writes DoSomething Strategic's Mary Noel.
By Mary Noel • March 18, 2020 -
Ford shifts marketing focus to coronavirus relief program
The automaker is extending its Ford Credit service for federal and local disaster relief to include those affected by the pandemic.
By Peter Adams • March 17, 2020 -
Travel industry slashes ad spending in half amid coronavirus
The drop was more extreme on a monthly basis, with TV spending falling 69% and digital spending contracting 62% from February.
By Robert Williams • March 17, 2020 -
Permission granted by Chipotle
Chipotle tackles social distancing with virtual hangouts on Zoom
As the coronavirus keeps people apart, the chain is hosting online events to bring them together, with guests like Colton Underwood from "The Bachelor."
By Robert Williams • March 17, 2020 -
Courtesy of PepsiCo
Pepsi highlights Wild Cherry, Vanilla flavors with TV, Giphy campaign
An extension of Pepsi's "That's What I Like" platform, the effort focuses on products created after fans called for separating Cherry Vanilla into two flavors.
By Dianna Christie • March 16, 2020 -
Benjamin Moore amplifies emotional impact of paint in 'See the Love' spots
With more people looking for painting experts, the new positivity-focused effort celebrates craftspeople and their love for their work.
By Dianna Christie • March 16, 2020 -
EMarketer: Coronavirus will slow 2020 ad spending growth to 7%
Revised estimates are mostly based on the outbreak's effects on ad spending in China, potentially foreshadowing what may occur in other parts of the world.
By Robert Williams • March 16, 2020 -
TikTok is the biggest advertiser on Snapchat, study says
The viral video app made up 4.4% of Snapchat's ad revenue last year, ahead of companies such as Coca-Cola, Disney, Mars and Pepsi.
By Robert Williams • March 16, 2020 -
CDC/Hannah A Bullock; Azaibi Tamin. (2019). "covid-19 coronavirus microscopic image with blue colored viral particles". Retrieved from https://www.cdc.gov/media/subtopic/images.htm.
Deep DiveHow brands are taking extra precaution to avoid coronavirus insensitivities
Campaigns are getting dropped for fear of associating with the virus, but an overreaction also has its downsides.
By Peter Adams • March 16, 2020 -
WSJ: TV networks grapple with coronavirus as sports leagues cancel games
The NBA, NHL and MLB have suspended operations, while the NCAA canceled March Madness, leaving a hole in programming schedules.
By Robert Williams • March 13, 2020 -
American Kennel Club launches 1st national digital campaign
Humorous ads intend to make the organization more relatable and are running across OTT, digital, social media, print, audio and streaming.
By Dianna Christie • March 13, 2020 -
TikTok owner shifts executives to boost overseas operations
ByteDance's managerial moves come as it seeks to rapidly expand its global workforce to keep pace with the massive popularity of the viral video app.
By Robert Williams • March 13, 2020 -
Retrieved from Mother London on March 13, 2020
KFC pulls 'finger lickin' ads in UK amid coronavirus concerns
The brand follows Hershey's and Coors in pausing a campaign that may be perceived as insensitive or ill-timed around the pandemic.
By Dianna Christie • March 13, 2020 -
Twitch partners with Comscore on esports audience data
The media measurement company will provide third-party data and insights into the Amazon-owned platform's audiences in the U.S. and Canada.
By Robert Williams • March 13, 2020 -
Courtesy of NWSL
Amazon's Twitch expands sports programming with women's soccer
The livestreaming platform will show 24 Women's National Soccer League games for free this season.
By Robert Williams • March 12, 2020 -
Courtesy of Snap
Snapchat rolls out Lens Web Builder for AR ads
The new tool doesn't require specialized technical skills to create professional-looking AR content, a move that may lure more advertisers to the app.
By Robert Williams • March 12, 2020 -
CDC/Alissa Eckert, MS. "covid-19 coronavirus on black background". Retrieved from https://www.cdc.gov/media/subtopic/images.htm.
Hershey, Coors pull ads to avoid coronavirus insensitivities
The former focused on handshakes and hugs, while the latter was gearing up for March Madness with a spot titled the "Official Beer of 'Working' Remotely."
By Peter Adams • March 11, 2020 -
Half of Gen Z, millennials 'don't know how they'd get through life' without video
Younger generations are more likely to favor short-form content such as tutorials and webisodes from professionals and amateur creators, a Google survey found.
By Robert Williams • March 11, 2020 -
Permission granted by Quibi
Report: Quibi will show ads from 25 brands at launch
Bud Light, Doritos, Lay's, Pepsi and Tide are among the brands whose ads will appear on the mobile video service.
By Robert Williams • March 11, 2020 -
Acura cancels March Madness push featuring real-time ad edits
The carmaker had planned to extend its "Less Talk, More Drive" brand platform with humor, updating ad creative based on game outcomes.
By Dianna Christie • Updated March 17, 2020
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