Instagram overtakes Facebook in audience of top 50 brands, study says

Consumer interactions with brands on the social platforms fell during the holiday quarter, even among popular industries like fashion.

By Robert Williams • Feb. 12, 2020

Cascade and Sarah Michelle Gellar tease environmental friendliness of dishwashers

Using innuendo, the ad uses celebrity sex appeal to push an environmentally friendly message.

By Dianna Christie • Feb. 12, 2020

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Stella Artois pushes romance and experiences in Valentine's Day spot

Alongside two video ads and an OOH activation, the campaign includes partnerships with dating app Bumble and food delivery service Postmates.

By Dianna Christie • Feb. 11, 2020

In-house agencies struggle to reach full potential, report says

Despite having advantages such as institutional knowledge, in-house agencies face challenges like a lack of autonomy and hierarchical issues. 

By Dianna Christie • Feb. 11, 2020

Quibi commands advertising spotlight at sold-out Oscars show

ABC reportedly charged up to $2.8 million per 30-second spot, up from last year's average of $1.98 million.

By Peter Adams • Feb. 10, 2020

TikTok, Apple Search rival duopoly in ROI for app marketers, study says

Smaller companies also performed well, demonstrating their ability to outperform ad giants Facebook and Google in niche markets​.

By Robert Williams • Feb. 10, 2020

Seventh Generation brings climate change stance to new campaign

Paying tribute to the past, the effort urges people to join the Unilever brand in working to ensure the Earth is habitable for future generations.

By Robert Williams • Feb. 10, 2020

Taco Bell names former KFC exec Nikki Lawson as brand chief

The taco chain sees an opportunity to continue to push the brand past its positioning as a QSR, Yum Brands CEO Mark King said in a statement. 

By Dianna Christie • Feb. 8, 2020

Quibi gives gamers chance to win spot on esports team

The mobile video app's "FaZe Up" reality show will let winning gamers join the FaZe Clan, which boasts 85 influencers on a variety of platforms.

By Robert Williams • Feb. 7, 2020

Coca-Cola becomes title sponsor of NASCAR's esports race

The beverage giant is the latest brand to attach its name to an esports series to reach the category's growing fan base.

By Dianna Christie • Feb. 7, 2020

Did Peloton spin its widely mocked 'Wife' ad into a win?

The spot accused of sexism didn't appear to directly hurt revenue or subscriber growth, but the stationary bike maker has other problems to contend with.

By Peter Adams • Feb. 7, 2020

Sony flaunts phone camera in 'most epic TikTok ever made' for 'Bad Boys' film

Its lack of a hard sell is characteristic of TikTok videos that aim for viral growth, and Sony doesn't mention its new Xperia 1 phone in the spot.

By Robert Williams • Feb. 6, 2020

Amstel Light taps Phil Mickelson as friendship matchmaker in new ad

The brand is targeting male Gen Xers and older consumer groups who haven't traditionally been the focus of beer campaigns.

By Dianna Christie • Feb. 6, 2020

Google plans crackdown on 'disruptive' video ads

The tech giant's Chrome browser on Aug. 5 will stop showing paid spots that don't comply with new standards from the Coalition for Better Ads.

By Robert Williams • Feb. 6, 2020

Corporate social responsibility emerges as content king in 2020 Super Bowl ads

Considering relevance, brand persona and impact are key to marketing around CSR, says Lindsay Singleton, a Civic Responsibility Project board member.

By Lindsay Singleton • Feb. 6, 2020

'Kraft Mac is for lovers' in Valentine's Day campaign

A cross-channel effort includes a contest in which consumers can win free products, along with candles and rose petals for a romantic date night.

By Dianna Christie • Feb. 5, 2020

Canada Goose taps Kate Upton as environmental brand ambassador

Trying to shake animal rights criticism, the outerwear company embraces cause marketing in a new campaign and mini-documentary.

By Dianna Christie • Feb. 5, 2020

Why so many Super Bowl commercials aimed for the heart

The visceral nature of several big game ads comes as consumers demand authenticity and relatability, says UserTesting CMO Michelle Huff.

By Michelle Huff • Feb. 5, 2020

Vine successor Byte is most popular app in its first week

The app's launch opens a new social ad platform for marketers, though many brands may wait and see whether it will reach a scale that makes it worthwhile.

By Robert Williams • Feb. 4, 2020

Chipotle's Justin Bieber challenge reaches 95M on TikTok during Super Bowl

The "TikTok Timeout" challenge urged people to create their own "February Free Delivery Sundays" ads set to Bieber's new song "Yummy."

By Robert Williams • Feb. 4, 2020

TurboTax tops ranking of Super Bowl advertisers' digital efforts

Intuit-owned TurboTax hosted a #W2Step challenge on TikTok that generated more than 100 million views.

By Robert Williams • Feb. 4, 2020

Google parent reveals YouTube ad revenue of $15B

The popular video-sharing site's revenue rose 36% in 2019 from a year earlier, outpacing search ad growth for Google.

By Robert Williams • Feb. 4, 2020

How Coke, Reese's turned Super Bowl ads into Amazon sales after the game

Profitero's report suggests that viewers were wooed by some ads into buying products online.

By Dianna Christie • Feb. 4, 2020

Despite Super Bowl LIV's marketing deja vu, several ads break out

Multibrand spots, ads supporting women, "Groundhog Day" and yes, the resurrection of Mr. Peanut, caused some of the biggest stir this year.

By Peter Adams • Feb. 3, 2020

By the numbers: Super Bowl LIV

The big game's ads, broken down by sentiment, social engagement and more.

By Nami Sumida • Feb. 3, 2020