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Snapchat touts how it helps brands like Subway engage Gen Z sports fans
In promoting its reach among sports fans, Snap said almost 75% of users who plan to watch March Madness also use the app while viewing live games.
By Robert Williams • Jan. 31, 2020 -
Unilever increases spend on purpose-driven marketing
The company is making purpose one of its pillars of growth and says internal data shows that the approach drives short- and long-term results.
By Dianna Christie • Jan. 31, 2020 -
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Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Postmates plans 'Hot Ones' contest for Super Bowl
The delivery service is giving Los Angeles viewers of online talk show "Hot Ones" a chance to win hot sauce and spicy wings.
By Robert Williams • Jan. 31, 2020 -
Column
Comic Dive: Super Bowl Product Blitz
Food and beverage marketers PepsiCo, Kraft Heinz and Kellogg are using the game's big stage to launch new products.
By John Hazard • Jan. 31, 2020 -
Kobe Bryant's death casts long shadow over Super Bowl LIV marketing
Planters paused its #RIPeanut campaign while Hard Rock Cafe and Genesis are making last-minute edits to their ads in a potentially unprecedented shake-up ahead of the big game.
By Peter Adams • Jan. 31, 2020 -
Chipotle deploys TikTok stars to intercept Gen Z's attention during Super Bowl
During each commercial break following a team timeout, creators will share delivery-focused content set to Justin Bieber's new single.
By Peter Adams • Jan. 30, 2020 -
Frank's RedHot livestreams game show against Super Bowl
Donnie Wahlberg will challenge Twitter users to a game of "Spin the Bottle" for a chance to win a grand prize of $36,500.
By Robert Williams • Jan. 30, 2020 -
Audi's green Super Bowl ad launches broader brand rejuvenation
At this year's game, the carmaker is doubling down on its sustainability focus and promoting its electric fleet via a "Game of Thrones" celebrity connection.
By Dianna Christie • Jan. 30, 2020 -
Doritos lets mobile fans create Super Bowl dance videos with AI app
The snack brand looks to inspire TikTok dance videos with its big game ad starring Lil Nas X and Sam Elliott.
By Robert Williams • Jan. 30, 2020 -
Walmart's 1st Super Bowl ad touts pickup service with famous aliens
The 60-second spot stars iconic characters in their unusual modes of transport picking up groceries at Walmart.
By Dianna Christie • Jan. 30, 2020 -
Amazon leads in social media reaction to Super Bowl teasers
Overall, fewer Super Bowl ad teasers have been released in advance of game day so far, but social sharing and commenting are up from 2019.
By Robert Williams • Jan. 29, 2020 -
Mtn Dew brings 'Shining'-inspired Super Bowl campaign to social media
The PepsiCo brand is extending its big game effort with Instagram, Snapchat and TikTok elements.
By Robert Williams • Jan. 29, 2020 -
How Pringles' 'Rick and Morty' tie-up stretches far beyond the Super Bowl
In a broader campaign, the Kellogg marketer is pushing into new areas like San Diego Comic-Con and integrating with a "Pocket Morty" mobile app.
By Peter Adams • Jan. 29, 2020 -
Sports sponsorship spend to increase the most in a decade, report says
Led by investment in the 2020 Olympics, worldwide sports sponsorships are expected to bring in $48.4 billion this year, up 5%.
By Dianna Christie • Jan. 29, 2020 -
1-800-Flowers revamps app with AR bouquets, Venmo payments
Ahead of Valentine's Day, the flower delivery service relaunched its desktop website as a progressive web app for easier smartphone browsing.
By Robert Williams • Jan. 28, 2020 -
Hyundai unveils TikTok video short to support Super Bowl campaign
The carmaker's video stars former "Saturday Night Live" cast member Rachel Dratch completing the popular #onedayafterwatching challenge.
By Robert Williams • Jan. 28, 2020 -
Estée Lauder, Sephora unveil shoppable AR makeup try-ons on Pinterest
Pinterest's new Try On feature works with Lens, the image-sharing app's visual search tool.
By Robert Williams • Jan. 28, 2020 -
How Super Bowl regular Avocados From Mexico keeps its strategy fresh
With its sixth consecutive appearance, the brand is angling for disruption with a blockchain tie-in and creative starring Molly Ringwald.
By Peter Adams • Jan. 27, 2020 -
'Overwatch,' 'Call of Duty' leagues to stream exclusively on YouTube
Activision Blizzard's partnership with Google is another blow to rival platform Amazon Twitch.
By Robert Williams • Jan. 27, 2020 -
Doritos rebrands Post Malone as Post Limón for new product push
After the spot debuted at last night's Grammy Awards, the rapper changed his name on social media to support the campaign.
By Dianna Christie • Jan. 27, 2020 -
Fox adds commercial time to Super Bowl amid strong marketer demand
Flexible "floater" slots will appear during unplanned breaks in gameplay to provide organic interruptions in the biggest live event of the year.
By Robert Williams • Jan. 27, 2020 -
Banana Republic celebrates artistic visionaries in campaign for Black History Month
The "Color-Full" campaign is the first to come out of Gap Inc.'s Color Proud Council, which attempts to bring a range of voices to its teams and productions.
By Dianna Christie • Jan. 24, 2020 -
Column
Campaign Trail: The US Census Bureau urges America to take action with 1,000 ads
The creative, developed by agency VMLY&R, spans 13 languages, a dozen partners and focuses on multicultural outreach to urge participation in the 2020 census.
By Natalie Black (Koltun) • Jan. 24, 2020 -
Marketers unify to stop flow of ad revenue to 'harmful' content
Even with the backing of some of the world's biggest marketers, including P&G, Mars and PepsiCo, GARM's goals might not be realized in the near future.
By Robert Williams • Jan. 24, 2020 -
Dunkin' challenges Instagram users to design cold brew sweaters
Hockey fans can enter to win a personalized sweater as part of the chain's "Talkin' Hockey" campaign debuting around the NHL's All-Star Weekend.
By Robert Williams • Jan. 23, 2020
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