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How Verizon links 5G to its ongoing first responder homage
For the first Super Bowl with in-stadium 5G, the telecom returns to messaging from previous games and ties it to the future.
By Chris Kelly • Jan. 23, 2020 -
Planters kills off Mr. Peanut, plans Super Bowl funeral ad
The Kraft Heinz brand looks to keep the social media conversation going before, during and after its big game spot.
By Dianna Christie • Jan. 23, 2020 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Old Spice returns to roots for 10th anniversary of 'Smell Like a Man, Man' campaign
In an ad that targets younger audiences, the iconic brand character "Old Spice Guy" is back as an embarrassing dad.
By Dianna Christie • Jan. 23, 2020 -
Super Bowl viewing shifts to connected devices, study finds
The percentage of viewers who said they'll watch the big game on a smartphone rose to 11% from 7% last year.
By Robert Williams • Jan. 22, 2020 -
DoubleVerify rolls out certification program to address CTV ad fraud
Amobee, MediaMath, SpotX, The Trade Desk and AT&T's Xandr are the first ad-tech platforms to receive the certification.
By Robert Williams • Jan. 22, 2020 -
Ford focuses on black women with 'Built Phenomenally' campaign
Created by and for black women, the new campaign illustrates the carmaker's commitment to inclusive representation in its advertising.
By Dianna Christie • Jan. 22, 2020 -
Instagram deprecates IGTV button as mobile streaming bet fails to take off
Launched with major fanfare two years ago, the feature has seen slim user adoption and a lack of monetization options for creators.
By Peter Adams • Jan. 21, 2020 -
TikTok revenue surges fivefold as global downloads hit 738M
The app's lifetime downloads reached 1.65 billion, making it one of the most popular apps in the world.
By Robert Williams • Jan. 21, 2020 -
Doritos taps Lil Nas X as sheriff of 'The Cool Ranch' in Super Bowl push
This is the first time the Frito-Lay brand has focused the spotlight on Cool Ranch in an ad during the big game.
By Dianna Christie • Jan. 21, 2020 -
In-app programmatic buying platform Dataseat launches with $2.3M in funding
The startup helps advertisers manage mobile app campaigns in-house and works with Social Point, Jam City and M&C Saatchi Performance.
By Robert Williams • Jan. 17, 2020 -
Cheetos kicks off 2020 master brand campaign with Super Bowl spot
MC Hammer shows up to help the PepsiCo Frito-Lay snack brand give its distinctive orange dust an official name.
By Dianna Christie • Jan. 17, 2020 -
Saucony buys digital Super Bowl spot focused on sustainability
During a previous connected TV media buy, the brand saw a 29% uptick in search volume and high number of visits to its website.
By Dianna Christie • Jan. 17, 2020 -
Verizon, TurboTax sponsor Twitch Rivals esports tournament
The telecom giant is showcasing next-generation 5G mobile service as the presenting sponsor of the tournament.
By Robert Williams • Jan. 17, 2020 -
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OpinionA trio of takeaways from CES 2020 for mobile marketers
From showcasing 5G to short-form video, the show once again proved to be center stage for the world's innovations that will define the next pinnacle in smarter living through technology, writes Airship's Mike Herrick.
By Mike Herrick • Jan. 17, 2020 -
Panda Express celebrates Lunar New Year with social AR
Available on Facebook and Instagram, the virtual filters highlight different cultural traditions like red envelope gift-giving.
By Robert Williams • Jan. 16, 2020 -
Heineken enlists James Bond to push non-alcoholic beer
The new campaign for Heineken 0.0 comes as many consumers cut back on alcoholic beverages in January.
By Dianna Christie • Jan. 16, 2020 -
CTV extends audience reach while boosting engagement, study says
The analysis of 60 million interactive impressions across a number of major brands found that CTV effectively reaches cord-cutters and cord-nevers.
By Robert Williams • Jan. 16, 2020 -
Under Armour taps celebrity athletes for global ad campaign
The new brand platform comes as CEO Kevin Plank steps down and the SEC investigates the company.
By Dianna Christie , Daphne Howland • Jan. 15, 2020 -
Paramount debuts virtual makeup try-ons for 'Like A Boss' promo
The AR activation ties into the film, which tells the story of two friends who start a beauty company that's taken over by a cosmetics mogul.
By Robert Williams • Jan. 14, 2020 -
Hyundai rides with Chris Evans, John Krasinski for Super Bowl ad
The carmaker has relied on the big game for major brand pushes in 12 of the past 13 years.
By Dianna Christie • Jan. 14, 2020 -
Dunkin' turns Snoop Dogg stunt into TV spot for Beyond sandwich
The Beyond Meat ambassador is featured in a new TV ad as part of a broader campaign that includes an online pop-up shop.
By Dianna Christie • Jan. 14, 2020 -
Bud Light throws spotlight on hard seltzer as 'Dilly Dilly' era ends
The debut campaign for Bud Light Seltzer launches around the NFL playoffs with ads taking place in a new setting of Seltzer, Pennsylvania.
By Peter Adams • Jan. 10, 2020 -
Mastercard app highlights loyalty rewards with AR portals
Immersive 3D portals showcase cardholder features such as shopping and loyalty rewards.
By Robert Williams • Jan. 10, 2020 -
Planet Fitness' 2020 spot takes the 'bullfit' out of exercise
A new ad counters the fitness industry's competitiveness and aims to appeal to people focused on their New Year's resolutions.
By Dianna Christie • Jan. 10, 2020 -
Column
Campaign Trail: Equinox finds purpose by subverting Narcissus myth
The New Year's spot appears to romanticize vanity, but its creators hope the underlying message has some muscle.
By Natalie Black (Koltun) • Jan. 10, 2020
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