Report: YouTube plans 'Shorts' video-sharing feature to challenge TikTok

In a feed akin to ByteDance's service, the feature will show user-created videos and be within YouTube's mobile app.

By Robert Williams • April 3, 2020

Snapchat user engagement for app ads jumps during pandemic

Overall usage is up, but is difficult to monetize as many advertisers suspend or cancel campaigns amid widespread store closures and layoffs.

By Robert Williams • April 3, 2020

T-Mobile offers free Quibi to select wireless plans

The wireless carrier wants to boost its value for customers as rivals like AT&T and Verizon tout free content offerings from their respective media companies.

By Robert Williams • April 3, 2020

CVS, Olive Garden and Sam's Club coronavirus ads rank high in likeability

Recent ads by the brands scored by directly addressing the pandemic and communicating relevant and supportive messaging.

By Dianna Christie • April 3, 2020

Amazon drops out of NewFronts, joining Twitter, Digitas and Walmart's Vudu

Other publishers like YouTube told Adweek they still plan to participate in the rescheduled event, but are working through what presentations will look like.

By Peter Adams • April 2, 2020

Honda shifts gears with campaigns to highlight COVID-19 relief

Efforts by the carmaker include a #LessDriveMorePark social media campaign from its Acura luxury brand.

By Robert Williams • April 2, 2020

Huawei adds Discover.film streaming app to 100M smartphones

The streaming platform last month saw a 220% lift in viewership as the coronavirus pandemic boosts demand for short films.

By Robert Williams • April 2, 2020

Michelob Ultra 'trick shot' challenge raises money for COVID-19 relief

Brooks Koepka announced the effort in which the beer brand will donate $1 to United Way for every indoor golfing video posted on Twitter.

By Robert Williams • April 2, 2020

HSBC, DoSomething.org launch personal finance campaign starring 'Black-ish' actor

The push aims to encourage personal savings during Financial Literacy Month by enlisting social influencers and a contest.

By Dianna Christie • April 2, 2020

Gartner: 65% of CMOs are preparing for budget cuts

Executives must be agile and ready to operate on smaller budgets with a skeleton team, the research firm recommends.

By Dianna Christie • April 1, 2020

Hasbro supports families staying indoors with new online resources

Bring Home the Fun website supplies useful ideas and relatable stories for parents seeking ways to keep kids occupied during coronavirus lockdowns.

By Dianna Christie • March 31, 2020

YouCam Makeup gives beauty brands free AR sampling tech

Beauty brands can list up to 100 products in the augmented reality app through July 31 as part of the complimentary program.

By Robert Williams • March 31, 2020

DTC coffee brand Trade brews virtual meetup in new video ad

Promoting its subscription delivery service, the spot was directed and edited remotely via video conference.

By Dianna Christie • March 31, 2020

Chipotle turns Challenger Series into virtual gaming tournament

Half of the earnings for winners of the virtual gaming competition will be donated to COVID-19 relief efforts.

By Dianna Christie • March 30, 2020

Sennheiser livestreams IGTV concert series for housebound fans

While the concerts are free to watch, the audio company asks fans to donate to the WHO in support of its efforts to stop the pandemic's spread.

By Robert Williams • March 30, 2020

E.l.f. Cosmetics remixes TikTok song for COVID-19 awareness

With the "Eyes. Lips. Face. Safe." video, the beauty brand demonstrates hand washing and social distancing measures to help curb the spread of the virus.

By Robert Williams • March 30, 2020

Verizon livestreams benefit concerts as COVID-19 keeps fans at home

The "Pay It Forward" benefit concerts started with a live performance from singer-songwriter Dave Matthews.

By Robert Williams • March 27, 2020

Comic Dive: Virtual Realities

As people practice social distancing, brands including Chipotle and Busch are finding unique ways to deliver experiences remotely.

By John Hazard • March 27, 2020

Magna: Digital ad sales will dip 2% in H1 and rebound in H2

Forecasts show the ad market will jump back in the second half of 2020 and experience moderate growth next year.

By Dianna Christie • March 27, 2020

EA unlocks 'Sims 4' Snapchat lens that lets users play with virtual pets

The nationwide activation comes as many people are seeking to foster or adopt pets as a source of comfort during pandemic lockdown. 

By Robert Williams • March 27, 2020

Nature's Bakery launches 'Snack Sized Adventures' for idea-starved parents

The campaign comes as busy parents are juggling home offices and home schooling during coronavirus-related shutdowns.

By Dianna Christie • March 27, 2020

'Pokémon Go' spending jumps 67% after indoor play adjustments

U.S. players of the location-based AR game spent $7.8 million, or 34% of the worldwide total.

By Robert Williams • March 26, 2020

JanSport runs TikTok challenge to raise charity awareness

Users are asked to show themselves handing off a backpack to the left, creating the effect that they're giving it to another user in a chain of videos.

By Robert Williams • March 26, 2020

G Fuel expands partnership with FaZe Clan esports team

Hoping to reach consumers at home looking for entertainment, the energy drink is expanding its partnership with the team.

By Dianna Christie • March 26, 2020

76% of viewers willing to watch ads for free video streaming, study finds

As the appetite for streaming services continues to grow, consumers are nearing the upper limit on subscription fees.

By Dianna Christie • March 26, 2020