Video: Page 75
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Quibi introduces tech for combining horizontal and vertical viewing
T-Mobile subscribers will receive the streaming service bundled with their cellular plans, while Google is working to optimize it for Pixel smartphones.
By Robert Williams • Jan. 9, 2020 -
What were the most empowering, funniest and coolest video ads of 2019?
Nike, Pandora and Allstate are among the brands most successfully appealing to consumers with purpose, humor or style, according to Ace Metrix.
By Dianna Christie • Jan. 9, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Panera hires Phyllis from 'The Office' to address angry tweets
Actress Phyllis Smith read comments from disgruntled customers after the chain pulled onion soup from its menu.
By Robert Williams • Jan. 9, 2020 -
Twitter adds video to Promoted Trends takeover ads
Users will see Promoted Trend Spotlight ads the first two times they tap on the Explore tab each day.
By Robert Williams • Jan. 8, 2020 -
Ad-supported streaming could benefit as consumers balk at subscription costs, study says
As cord cutters look to limit subscription fees, an opportunity grows for advertisers delivering relevant content.
By Dianna Christie • Jan. 8, 2020 -
Opinion
AR and VR will drive omnichannel 2.0
As access and adoption rise, immersive tech has the potential to bridge the gap between store and home, writes Nielsen Global Connect's John Tavolieri.
By John Tavolieri • Jan. 8, 2020 -
Opinion
Why USA Today's Ad Meter will get the Super Bowl wrong — again
The system is an outlier in a comparison of different Super Bowl advertiser performance metrics that also highlights the need to assess offline buzz.
By Ed Keller • Jan. 8, 2020 -
News Corp sells Unruly video ad platform to Tremor
Tremor will have the right to sell outstream video for three years on more than 50 News Corp titles in the U.K., U.S. and Australia.
By Robert Williams • Jan. 7, 2020 -
Olay's 2nd go at Super Bowl advertising looks to close game's gender gap
Procter & Gamble's skincare brand is running a spot with an all-female cast that was developed with a women-owned agency.
By Peter Adams • Jan. 7, 2020 -
BBC America invades living rooms with 'Doctor Who' AR commercial
A special ad break showed a QR code that viewers could scan with their smartphone to see virtual imagery from the show.
By Robert Williams • Jan. 7, 2020 -
Cadillac, Amazon showcase cloud-based car shopping concept at CES
ZeroLight's technology and Amazon's platform deliver personalized and 3D interactive experiences throughout the car buying journey.
By Dianna Christie • Jan. 7, 2020 -
Deep Dive
Esports outlook 2020: What brands need to become winning players
Non-endemic brands are becoming more active, influencers are getting proper management and tech is letting new platforms emerge.
By Shane Schick • Jan. 7, 2020 -
Secret's Golden Globe spot extends female empowerment theme with original music
The P&G brand builds on its "All Strength, No Sweat" campaign with a star-studded ad featuring modern women.
By Dianna Christie • Jan. 6, 2020 -
TikTok Q4 revenue quadruples to $50M, Apptopia estimates
The gain trumps in-app purchases from the prior quarter, when the app generated about $20 million.
By Robert Williams • Jan. 6, 2020 -
Deep Dive
5 trends that will move mobile marketing in 2020
2019's top disruptors and technologies will continue to shape the landscape, while influencer marketing faces new challenges.
By Chris Kelly , Natalie Black (Koltun) • Jan. 6, 2020 -
Deep Dive
7 trends that show 2020 will be a make-or-break year for marketers
Expectations are rising around everything from sustainability to data privacy, and some areas, like media buying and CMO strategies, will reach an inflection point, experts said.
By Peter Adams , Chris Kelly , Natalie Black (Koltun) • Jan. 6, 2020 -
Cadent acquires 4Info to beef up cross-screen targeting
Ad-tech consolidation continues as the CTV and OTT space heats up.
By Dianna Christie • Jan. 3, 2020 -
Atkins extends Rob Lowe deal with 'Any Questions?' series
A video campaign answers user-submitted queries and aims to attract New Year's resolution dieters.
By Dianna Christie • Jan. 3, 2020 -
Pepsi uncaps 1st permanent US tagline in 2 decades
"That's What I Like" looks to strengthen the soft drink marketer's brand heading into a new decade, and features "music-forward" ads.
By Peter Adams • Jan. 2, 2020 -
Volkswagen bids farewell to Beetle with #TheLastMile campaign
An influencer campaign debuting on New Year's Eve urges fans to share their favorite moments with the iconic car on social media.
By Robert Williams • Jan. 2, 2020 -
Booking.com campaign pushes New Year's resolution-themed travel
The #BookYourResolution suites offer rooms themed around being more active, learning to dance and more.
By Dianna Christie • Jan. 2, 2020 -
Miller64 taps into Dry January trend to win over millennials
The low-calorie, low-alcohol brew pushes a "Dry-ish January" with "Succession" actor Nicholas Braun.
By Dianna Christie • Jan. 2, 2020 -
Mobile games sparked 60% of 2019 global game revenue, study finds
Separate research found consumer spending on mobile games rose 8% to $210 million on Christmas Day.
By Robert Williams • Jan. 2, 2020 -
Honda's Rose Parade float springs to life in Snapchat AR
Parade attendees and at-home viewers could see the carmaker's immersive content in the image-messaging app.
By Robert Williams • Dec. 30, 2019 -
Mucinex, Delsym tell holiday tales in animated social video ads
The Reckitt Benckiser brands of cough medicine posted videos to channels such as Facebook, Instagram and YouTube.
By Robert Williams • Dec. 23, 2019
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