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NFL's audience on Twitch livestream rises 45% from last year
Co-streaming and reactions from viewers made up 50% of total watched content related to "Thursday Night Football" on the Amazon-owned platform.
By Robert Williams • Dec. 23, 2019 -
Facebook quietly bought a startup to bring live video shopping to Marketplace
Packagd is developing tools that will let users directly purchase from live broadcasts, Bloomberg reported.
By Peter Adams • Dec. 20, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
L'Oréal's Garnier blends hair color try-ons with Google Lens
Some Walmart locations will have in-store displays to demonstrate how to use the AR- and AI-powered service.
By Robert Williams • Dec. 20, 2019 -
Study: 94% of free mobile games have in-game ads as developers fortify strategies
Concerns that ads degrade the user experience continue to ebb amid growing acceptance among hardcore gamers, not just casual ones.
By Robert Williams • Dec. 20, 2019 -
Coke, McDonald's logos deliver AR content via Snapchat Scan
First launched in April, the visual search feature is being piloted by two major marketers.
By Robert Williams • Dec. 20, 2019 -
Column
Campaign Trail: LVMH label Loewe defies Christmas cliches in quirky holiday spot
The luxury line merged stop-motion animation and live action shots for a fantastical campaign that evokes an "Alice in Wonderland" charm.
By Natalie Black (Koltun) • Dec. 20, 2019 -
Budweiser resurrects classic 'Whassup' ad on Instagram Stories
To celebrate the campaign's 20th anniversary, the Anheuser-Busch flagship looks to create the world's longest chain of people saying "Whassup."
By Dianna Christie • Dec. 20, 2019 -
Rubicon Project, Telaria complete merger to seize on booming CTV space
The deal creates the industry's largest independent sell-side platform, which intends to better compete with Google and Facebook.
By Peter Adams • Updated April 1, 2020 -
Neiman Marcus unwraps 3-minute shoppable video starring Taraji P. Henson
The entertaining video turns a playful branding message into a direct marketing push to "Shop Now."
By Dianna Christie • Dec. 19, 2019 -
Winter wonderland: Giant Food Stores pilots augmented reality game
The program, called Snowflake Search, lets kids and adults find hidden characters throughout the store and collect reward points along the way.
By Krishna Thakker • Dec. 19, 2019 -
Coke leverages Google's search data to prove the holiday spirit grows stronger
A campaign uses data analysis, including a custom-branded Google Trends page, to show how divisive topics are receding during the holiday season.
By Peter Adams • Dec. 18, 2019 -
Universal Music releases dual-phone video for Post Malone on Spotify
The vertical videos for the song "Circles" are divided into two parts that are synchronized to show a continual story when phones are placed side by side.
By Robert Williams • Dec. 18, 2019 -
Doritos, Lay's, Tostitos and Cheetos team up in football-themed campaign
Frito-Lay taps NFL stars and signature brands as it gears up for what's expected to be a busy snack sales season leading up to the Super Bowl.
By Dianna Christie • Dec. 18, 2019 -
Super Bowl spots and celebs lead YouTube's top ads of 2019
Amazon, Hyundai, Doritos and Nike made six of the top 10 most-viewed ads.
By Dianna Christie • Dec. 17, 2019 -
Snickers kicks off EA's Madden NFL esports tournament
The Mars candy will star in highlight packages and branded studio segments during the Madden NFL 20 Club Championship on Twitch, YouTube and ESPN's mobile app.
By Robert Williams • Dec. 17, 2019 -
'Star Wars' starships invade the skies in Samsung mobile campaign
The Samsung Members app lets Galaxy smartphone owners see geolocated AR content inspired by "The Rise of Skywalker."
By Robert Williams • Dec. 17, 2019 -
Dior lights up holiday collection with 1st Instagram makeup filter
Unlike other virtual try-ons that demonstrate cosmetics to mobile consumers, Dior Makeup's face filter adds a fireworks effect to selfies.
By Robert Williams • Dec. 17, 2019 -
'Top Gun' pilots Snapchat's new trailer reaction lens
Paramount Pictures is letting users share and virtually decorate their responses to a new preview for "Top Gun: Maverick."
By Robert Williams • Dec. 17, 2019 -
Super Bowl LIV: Tracking every ad for 2020's big game
Catch up on every ad from the big game, including surprises by Planters, Jeep and Tide.
By Nami Sumida • Updated Feb. 3, 2020 -
Facebook now uses Oculus VR data for ad targeting
The ad targeting only affects people who log into Oculus with their Facebook account, allowing more data sharing.
By Robert Williams • Dec. 16, 2019 -
Report: Amazon cuts Dataxu's access to Fire TV inventory
Roku's recent acquisition of Dataxu turned up the heat on its competition with Amazon for domination of the OTT space.
By Dianna Christie • Dec. 16, 2019 -
Cosmopolitan hosts mobile watch party for Netflix's 'You'
The magazine will share behind-the-scenes info on viewers' smartphones as they stream the show.
By Robert Williams • Dec. 16, 2019 -
WWE teams with TikTok on wrestling video themes
Users can add entrance themes from the company's star wrestlers to their videos on the buzzy platform.
By Robert Williams • Dec. 16, 2019 -
New AVOD services in 2020 will bring more ad inventory, report says
Platform debuts like Disney+ and Apple TV+ open up additional ad inventory, meaning more opportunities for marketers to get in front of viewers.
By Dianna Christie • Dec. 16, 2019 -
Kellogg, Maker's Mark test Hulu's new ad format that rewards binge watching
Cheez-It Snap'd and Sparkle paper towels are piloting messages that offer the next episode ad-free when a binge session is in progress.
By Dianna Christie • Dec. 13, 2019
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