Video: Page 77
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New AVOD services in 2020 will bring more ad inventory, report says
Platform debuts like Disney+ and Apple TV+ open up additional ad inventory, meaning more opportunities for marketers to get in front of viewers.
By Dianna Christie • Dec. 16, 2019 -
Kellogg, Maker's Mark test Hulu's new ad format that rewards binge watching
Cheez-It Snap'd and Sparkle paper towels are piloting messages that offer the next episode ad-free when a binge session is in progress.
By Dianna Christie • Dec. 13, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Amazon shares secret 'Star Wars' video via app, Alexa
Customers can find the landing page by saying, "Alexa, the Force will be with you always."
By Robert Williams • Dec. 13, 2019 -
Conductor buys content firm back from WeWork
The company is now owned by its leadership and employees following a period of growth under WeWork's oversight.
By Dianna Christie • Dec. 13, 2019 -
Disney+ secures $20M in app revenue in 1st month
The media giant's streaming app averages 9.5 million users a day, 84% of whom are in the U.S., Apptopia found.
By Robert Williams • Dec. 12, 2019 -
Instagram influencer marketing activity jumps 48%, study finds
The number of Instagram Stories posts per influencer rose 20% this year, pointing to the format's growing popularity.
By Robert Williams • Dec. 12, 2019 -
'Rick and Morty' warps to Super Bowl with Pringles spot, product tie-in
A 30-second ad for the Kellogg brand is being developed with the series' creators, and an integrated campaign will run through 2020.
By Peter Adams • Dec. 11, 2019 -
Vizio creates new business unit to sell ads directly to marketers
The connected TV maker is now working to snag a slice of the OTT video opportunity by offering ad space on the devices it already sells.
By Dianna Christie • Dec. 11, 2019 -
SodaStream parodies ASMR videos with Jonathan Van Ness
Timed for the holidays, the video promises to help viewers relax during a stressful time of year.
By Dianna Christie • Dec. 11, 2019 -
Vistaprint holiday campaign blends influencers, YouTube Shopping Shelf
A scrolling tool appears beneath videos so viewers can directly buy Vistaprint's envelopes, seals and mailing labels.
By Dianna Christie • Dec. 10, 2019 -
TikTok's top 100 viral videos of 2019 showcase diversity of its content
A year-end campaign across social media highlights well-established creators as well as relative newcomers who have moved up the platform's ranks.
By Robert Williams • Dec. 10, 2019 -
Ryan Reynolds' Aviation Gin pokes fun at Peloton ad fail in new spot
The marketer moved quickly to capitalize on the exercise bike brand's misfire with its own ad starring the same actress gaining millions of views on social.
By Dianna Christie • Dec. 9, 2019 -
Torrid targets curvy consumers with confidence-centered video series
Actress Barbie Ferreira keeps her cool despite getting locked out in her underwear in Torrid's first of four spots.
By Dianna Christie • Dec. 9, 2019 -
YouCam's holiday contest showcases updated photo-editing tools
The app's holiday photo challenge urges users to create and share photos for a chance to win a free subscription for a year.
By Robert Williams • Dec. 9, 2019 -
Dive Awards
Marketer of the Year: Burger King
The fast food giant drummed up loyalty by dunking on rivals, wedging into timely pop culture moments and driving app downloads through smartphone-centric campaigns.
By Natalie Black (Koltun) • Dec. 9, 2019 -
Dive Awards
The Mobile Marketer Awards for 2019
From Burger King to TikTok, these are the companies and executives that shaped the mobile marketing industry this year.
Dec. 9, 2019 -
Dive Awards
Disruptor of the Year: TikTok
The Chinese-owned social video app has been a hit with marketers thanks to its rapid growth, youthful user base and knack for virality.
By Chris Kelly • Dec. 9, 2019 -
Dive Awards
Executive of the Year: Chris Brandt, Chipotle
Since 2018, the QSR chain's CMO helped turn around the ship with a mobile-first approach centered on making the brand more culturally relevant.
By Chris Kelly • Dec. 9, 2019 -
Column
Campaign Trail: Lagunitas keeps it weird with TV shopping network parody
The beer brand's CMO explains how it tapped into the branded merchandise trend while highlighting employees in a cheeky video series that promotes its IPAs moving to cans.
By Natalie Black (Koltun) • Dec. 6, 2019 -
Will personalization's role in marketing shrink as challenges grow?
Gartner predicts 80% of marketers will drop personalization in five years while the ANA named "personalization" its marketing word of the year, highlighting the tactic's appeal and challenges.
By Barry Levine • Dec. 6, 2019 -
Serena Williams serves shoppable videos via Verizon Media
The tennis star's "Everybody, Every Body" series shows off her S by Serena fashion line on Yahoo Shopping.
By Robert Williams • Dec. 6, 2019 -
Pantene supports LGBTQ+ folks with 'Going Home for the Holidays' series
This purpose-driven holiday campaign speaks to the 44% of LGBTQ+ people who feel they can't come home as their true selves.
By Barry Levine • Dec. 6, 2019 -
Instagram taps Celine Dion for shoppable video of retro fashion
Marc Jacobs, Michael Kors, Adidas and Oscar De La Renta are among the 18 brands offering products to buy directly through Instagram.
By Robert Williams • Dec. 6, 2019 -
Imgur debuts meme-sharing app for gamers
Melee lets gamers and esports fans watch gaming highlights, follow top gamers and is integrated with streaming platform Twitch.
By Robert Williams • Dec. 6, 2019 -
Pantone enlivens 2020 Color of the Year pick with slew of multisensory experiences
Partners like Adobe and FedEx will help consumers experience the "solid and dependable" Classic Blue in ways beyond the visual.
By Peter Adams • Dec. 5, 2019
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