Video: Page 78
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J.M. Smucker brews marketing refresh for Folgers and 1850 Coffee
The double shot of entertaining content comes from PSOne, the CPG's dedicated agency within Publicis Groupe.
By Dianna Christe • Dec. 4, 2019 -
Kool-Aid crashes onto TikTok with holiday video challenge
The Kraft Heinz brand's mascot and rapper Lil Jon encourage people to post social videos for a chance to win $10,000.
By Robert Williams • Dec. 4, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Teleflora blooms on social media with combination CGI/live action ads
A toy elf comes to life and offers advice to a mom stressed out by her holiday to-do list in the 15- and 30-second humorous digital spots.
By Robert Williams • Dec. 3, 2019 -
Mercedes-Benz rides with singer The Weeknd for electric SUV ad
Teaming with the R&B superstar could help the luxury car brand resonate with younger buyers.
By Barry Levine • Dec. 3, 2019 -
Susan G. Komen brings fundraising efforts to 'Fortnite'
During a livestream on Twitch and YouTube, gaming influencers will use a custom map and challenge viewers to donate and beat their speedrun time.
By Barry Levine • Dec. 3, 2019 -
Secret opens Instagram directory, shoppable videos bolstering women-run businesses
The P&G brand wants to help women business leaders score a fair share of the $730 billion forecast to be spent around the holidays.
By Peter Adams • Dec. 2, 2019 -
T-Mobile lifts customer acquisitions 400% with personalized videos
The wireless carrier sought to elevate the effectiveness of its email communications through artificial intelligence.
By Robert Williams • Dec. 2, 2019 -
AR/VR spending will soar 79% to $18.8B next year, study predicts
Retailers are expected to spend $1.5 billion on augmented and virtual reality products and services in 2020.
By Robert Williams • Dec. 2, 2019 -
HBO brings 'His Dark Materials' creatures to life with Snapchat
The effort includes a location-based Landmarker AR Lens that activates a virtual polar bear at Hollywood's TCL Chinese Theater.
By Robert Williams • Nov. 27, 2019 -
Louis XIII Cognac composes 1-note symphony based on clinking glasses
A jazz composer — and robots — helped the brand bring to life the G-sharp tune that rings when two glasses of its cognac are clinked.
By Dianna Christe • Nov. 27, 2019 -
Pringles debuts chip-dispensing gaming headset on Twitch
Part of a "Gears 5" tie-up, the headphones have a swivel arm that automatically feeds the brand's stackable potato chips into the wearer's mouth.
By Robert Williams • Nov. 27, 2019 -
Fiverr's new store connects influencers with support services
The online hub for freelance services could link social media personalities to people assisting with video editing to graphic design.
By Robert Williams • Nov. 26, 2019 -
Adidas cuts out tech middlemen with in-app sneaker try-on
An iOS app update uses augmented reality to let shoppers virtually sample the brand's new Alphaedge 4D shoe line.
By Robert Williams • Nov. 25, 2019 -
Deep Dive
How mobile ads are powering a social commerce surge this holiday season
"The gap between promotion and purchase is closing and making the experience more seamless," Elastic Path's Darin Archer said about how platforms like TikTok and Instagram are blending ads and shopping.
By Robert Williams • Nov. 25, 2019 -
Warner Bros.' new 'Friends' app helps fans recreate iconic scenes around 'Friendsgiving'
AT&T, Lego and Coffee Bean & Tea Leaf made branded stickers for the app, which also features virtual filters based on famous moments from the show.
By Robert Williams • Nov. 25, 2019 -
Wingstop lets Twitch users order food while watching livestreams
Viewers interact directly with a streamer who provides menu suggestions and then can place an order for DoorDash delivery.
By Robert Williams • Nov. 22, 2019 -
Gen Z prefers entertainment, social media in early dayparts
Generational differences in mobile usage, social media and news consumption suggest brands should target content at certain times of the day.
By Robert Williams • Nov. 22, 2019 -
Verizon will preload Snapchat on 5G phones to widen reach
The companies will develop AR technology and exclusive rewards offers for Snapchat users to draw buzz around the high-speed mobile service.
By Robert Williams • Nov. 22, 2019 -
Stella Artois' holiday social experiment seeks to unite neighbors over beer
The effort touching across 27 cities includes a docufilm featuring six pairs of New York neighbors meeting each other for the first time.
By Barry Levine , Peter Adams • Nov. 22, 2019 -
Victoria's Secret cancels runway show amid effort to 'evolve' its marketing
The brand is looking for a new way to make an emotional connection with consumers at a time when more inclusive lingerie lines are resonating.
By Robert Williams • Nov. 22, 2019 -
Column
Campaign Trail: Philadelphia mockumentary reveals Thanksgiving cheesecake cover-up
A 90-second spot stars a fictional conspiracy theorist group as they hunt down clues in old documents and real historical paintings to prove that pilgrims ate cheesecake at the first Thanksgiving.
By Natalie Black (Koltun) • Nov. 22, 2019 -
TikTok owner tops Baidu as China's No. 2 digital ad company
ByteDance's ad revenue surged 113% in the country during the first half of 2019 from a year earlier.
By Robert Williams • Nov. 21, 2019 -
JC Penney rings in holiday proposal season with AR ad driving virtual try-ons
The mobile campaign with Verizon Media includes immersive, full-screen spots, a "wedding personality" quiz and ad sponsorship on HuffPost Life.
By Natalie Black (Koltun) • Nov. 21, 2019 -
Oreo emphasizes forging connections in largest holiday campaign to date
Created with The Martin Agency, the brand's first seasonal campaign since 2016 includes digital recipes, e-commerce and OOH elements.
By Peter Adams • Nov. 21, 2019 -
Programmatic advertising must handle more complex media-buying decisions, study says
Programmatic ad growth will require more spending on tech and talent to realize its full potential, per a survey of marketing executives.
By Robert Williams • Nov. 21, 2019
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