Video: Page 86
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YouCam targets New York Fashion Week fans with Instagram selfie contest
To enter, people must use Perfect's app to edit pictures with its runway background and new multi-layering "add photo" features.
By Robert Williams • Sept. 9, 2019 -
NFL drafts Reddit for original content, sponsorship revenue
Brands will have opportunities to sponsor an original NFL video series with pre-roll ads.
By Robert Williams • Sept. 9, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Wrangler rides for 'cowboy spirit' in 1st global multichannel campaign
"Wear With Abandon" promotes a modern country look and will run across print, digital, radio, broadcast and video.
By Dianna Christe • Sept. 9, 2019 -
Most major retailers cut back-to-school ad spending 20%, study finds
Amazon, Best Buy and J.C. Penney stand out for boosting media spend on TV, print and digital, according to MediaRadar.
By Robert Williams • Sept. 9, 2019 -
Puma's AR web app promotes new NYC flagship store
Customers can scan QR codes on signs and shoe tags to view branded content featuring the feline mascot.
By Robert Williams • Sept. 9, 2019 -
Hilton doubles down on successful celebrity campaign
New creative featuring actress Anna Kendrick debuted for the "Expect Better. Expect Hilton" campaign, which the brand reports is resonating with younger consumers.
By Barry Levine • Sept. 6, 2019 -
YouTube hits the catwalk with /Fashion hub
A new hub on the video-sharing site will show livestreams from runway shows and other style-related content, including brand collaborations.
By Robert Williams • Sept. 6, 2019 -
Column
Comic Dive: Brands Open the Football Playbook
As the football season kicks off, major players like Pepsi and Bud Light are trying various tactics to engage sports fans.
By John Hazard • Sept. 6, 2019 -
P&G-backed docuseries on poverty, inequality and sustainability premieres on Nat Geo
"Activate: The Global Citizen Movement" shows how brands Charmin, Tide, Always and Head & Shoulders are addressing these issues.
By Barry Levine • Sept. 6, 2019 -
AB InBev tweaks Bud Light's 'no corn syrup' message after court loss
The beer maker plans to appeal the decision that requires the removal of "no corn syrup" packaging, but maintains that Bud Light is "brewed with no corn syrup for a crisp taste" in new ads.
By Robert Williams • Sept. 6, 2019 -
Burger King's #EscapeTheClown campaign in Germany geotargets McDonald's customers
An AR-powered effort inspired by the movie "It" urges people to flee rival restaurants and find the nearest Burger King.
By Robert Williams • Sept. 6, 2019 -
Pepsi kicks off campaign to celebrate NFL's 100th season
The multichannel campaign includes a TV push that comes as NFL ratings bounced back after two seasons of declines.
By Barry Levine • Sept. 5, 2019 -
Truth in Advertising files FTC complaint against YouTube 'kidfluencer' channel
The watchdog contends that Ryan ToysReview deceives children who can't tell "the difference between advertising and organic content."
By Barry Levine • Sept. 5, 2019 -
Verizon kicks off NFL season with 5G stadium expansion
The carrier's 5G Ultra Wideband service will be concentrated in parts of seating areas and other locations in 12 stadiums.
By Robert Williams • Sept. 5, 2019 -
Fanta targets mobile-savvy teens with Snapchat-powered OOH campaign
The Coca-Cola brand also created "finstas" — slang for secret Instagram accounts — for each of its flavors.
By Robert Williams • Sept. 5, 2019 -
NFL teams with TikTok to reach Gen Z
As the league kicks off its 100th season, the #WeReady hashtag challenge urges fans to show pride for their favorite team on the social video platform.
By Robert Williams • Sept. 4, 2019 -
In-app ad spending surges on strong marketer demand, study says
Location data was the most significant driver of mobile ad prices, according to ad platform Smaato.
By Robert Williams • Sept. 4, 2019 -
Burger King cooks up 'Democratic Burger' election in France
To drive app downloads, the fast food chain will let customers vote for a menu item that will be discounted the following week.
By Dianna Christe • Sept. 4, 2019 -
New Amsterdam drafts Barstool Sports podcast for Pink Whitney vodka debut
The lemonade-flavored spirit was inspired by a former NHL player who hosts the "Spittin' Chiclets" podcast, which the vodka brand sponsors.
By Robert Williams • Sept. 4, 2019 -
Toyota accelerates location, cultural targeting in multichannel Prius ads
The "It's Unbelievable" effort includes a digital partnership with The Weather Channel and AccuWeather that utilizes location-based targeting.
By Dianna Christe • Sept. 4, 2019 -
Bon & Viv Spiked Seltzer serves up taste test polygraph
The Anheuser-Busch brand refreshed the classic Pepsi challenge for the burgeoning hard seltzer market.
By Dianna Christe • Sept. 3, 2019 -
Seventh Generation to go on climate strike
In advance of the global strike planned for later this month, the Unilever brand will donate its national broadcast advertising spots to the climate movement.
By Dianna Christe • Sept. 3, 2019 -
Spotify unveils 1st Instagram AR lens for rap album drop
The campaign relies on Facebook's Spark AR Studio, which the social network expanded to Instagram last month in a beta test.
By Robert Williams • Sept. 3, 2019 -
Dos Equis offers certificate in watching college football
Completing online courses and an exam gives "students" a chance to win tickets to the College Football Playoff National Championship.
By Barry Levine • Aug. 30, 2019 -
Ralph Lauren serves TikTok's 1st sports tie-in
The luxury brand created a dedicated digital campaign to coincide with the 2019 U.S. Open tennis tournament.
By Robert Williams • Aug. 30, 2019
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