Macy's tests Verizon Media's new immersive AR ads

The AR ads let marketers create immersive interactive content for customers who want to evaluate virtual versions of products.

By Robert Williams • Sept. 24, 2019

Tinder's interactive video series 'Swipe Night' seeks Gen Z daters

The choose-your-own-adventure series aims to give younger users of the dating app something to talk about.

By Robert Williams • Sept. 23, 2019

Lego tunes in Mark Ronson for 1st global brand campaign in 30 years

Centered on a whimsical animated video, the campaign also includes OOH elements that encourage kids to challenge gender stereotypes.

By Dianna Christe • Sept. 23, 2019

Honda taps customers' stories to highlight safety features on social media

Generation Z car buyers tend to be more aware of the latest automotive technologies, including safety features.

By Robert Williams • Sept. 23, 2019

CTV startup Innovid acquires display ad firm Herolens

Beyond giving Innovid more cross-channel flexibility, the deal aims to shore up strength against the ad-serving "duopoly" of Google and Amazon.

By Peter Adams • Sept. 20, 2019

76% of ad execs haven't placed ads on Snapchat, study says

Future spending intentions on the image-messaging app have improved since April, according to RBC.

By Robert Williams • Sept. 20, 2019

Google, Amazon ranked top TV ad spenders for NFL opening weekend, study says

Tech companies represented 19% of the TV ad spend during opening weekend, a larger share than any other sector.

By Barry Levine • Sept. 20, 2019

Ketel One refreshes Emmy-linked campaign with animated ads

"Drink Marvelously​" updates the Diageo vodka brand's cocktail-based campaign from last year's Emmy Awards.

By Barry Levine • Sept. 20, 2019

Lay's goes 'Insta-worthy' in packaging refresh to attract younger consumers

The PepsiCo brand will support its first new package design in a dozen years with TV, digital and OOH ads.

By Barry Levine • Sept. 19, 2019

ABC embeds full 'A Million Little Things' episode into YouTube ad

The campaign led to 80,000 video completions of the 43-minute episode and a 38% gain in organic watch time on YouTube.

By Robert Williams • Sept. 19, 2019

Snapchat ramps up camera tools with new 3D effects on iOS

Fresh features may give people another reason to use the image-messaging app amid heightened competition with rivals Facebook and Instagram.

By Robert Williams • Sept. 18, 2019

Reports: Facebook teams with Ray-Ban on smart glasses

The social media behemoth is working on AR glasses along with a pair that would function like Snap Spectacles.

By Robert Williams • Sept. 18, 2019

ANA: One-third of advertisers revised media agency contracts in past year

Marketers are looking more broadly at the compensation of their media agencies amid concerns around a lack of transparency.

By Barry Levine • Sept. 17, 2019

Philadelphia Cream Cheese's new tool turns anything into a 'bagel'

The Kraft Heinz brand is selling the novelty "Bagel That" device on Amazon.

By Barry Levine • Sept. 17, 2019

Papa John's Snapchat lens boosted pizza orders 25% for Valentine's Day

Snapcodes and an AR lens let users create pizza-themed pictures and order directly from the app.

By Robert Williams • Sept. 17, 2019

How TikTok can help brands get on Christmas wish lists

Hashtag challenges are one way to boost awareness with the app's younger audience ahead of Black Friday and Cyber Monday.

By Robert Williams • Sept. 16, 2019

Hyundai revs up AR experience in Music Midtown festival app

An app sponsored by the carmaker hosts exclusive views of performances streamed by concert promoter Live Nation.

By Robert Williams • Sept. 16, 2019

YouCam Makeup app unveils Halloween contest

The winning look will be featured in the official YouCam Halloween Costume Makeup Collection.

By Robert Williams • Sept. 16, 2019

Cadillac unveils new car model on Instagram for 1st time

The social campaign includes an interactive Instagram Story and targets mobile-savvy consumers with sensory experiences associated with the vehicle.

By Robert Williams • Sept. 16, 2019

Godiva taps digital for global branding campaign focused on founder

In an attempt to grow its business five times over six years, the brand is focused on "creating wonder and delight."

By Dianna Christe • Sept. 16, 2019

L'Oréal's Color&Co adds AR hair color try-ons

The "See Yourself in Color" feature lets customers view before-and-after photos through Modiface, which L'Oréal acquired last year.

By Robert Williams • Sept. 16, 2019

Majority of NFL fans watched opening week games via streaming, apps

A study by Colling Media found the league’s Sunday Ticket offering led the pack of content providers with 20% market penetration.

By Peter Adams • Sept. 13, 2019

American Eagle pilots TikTok's new in-feed video ads for back-to-school

In a first for TikTok, users will be driven to an external site in the partnership with rapper Lil Wayne.

By Robert Williams • Sept. 13, 2019

Budweiser's 'Serve Our Heroes' tops ranking of purpose-driven ads

Ace Metrix measured the cultural impact of ads by scoring them on "most empowering" messaging with the least chance of negative reaction.

By Barry Levine • Sept. 13, 2019

Bacardi turns the sounds of bartending into ASMR-inspired video

Soundtracked by musician Swizz Beatz, "Sound of Rum" features top bartenders from around the world and builds on the brand's music marketing.

By Barry Levine • Sept. 13, 2019