Video: Page 96
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Mtn Dew localizes national campaign with state-specific bottles, 50 unique digital ads
The brand's summer push recognizes the variety of activities Americans engage in and celebrates those differences.
By Tatiana Walk-Morris • June 5, 2019 -
Deep Dive
Got to be real: the dos and don'ts of musical branding campaigns
Major brands like Oreo and Lay's have tapped mainstream musicians to craft original songs, but not all the efforts are chart toppers.
By Chris Kelly • June 5, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
USA Today kicks off first AR game for Women's World Cup
Immersive experiences include team updates, match schedules and a game that challenges users to test their virtual goalkeeping skills.
By Robert Williams • June 5, 2019 -
Amazon rolls out AR lipstick try-ons via L'Oréal's ModiFace
Mobile shoppers on Amazon can use their device's cameras to virtually trial shades of lip color.
By Robert Williams • June 5, 2019 -
Apple takes aim at Facebook, Google with new privacy features at WWDC
At its annual developers conference, the iPhone maker debuted "Sign in With Apple" to let users conceal their email addresses from third parties.
By Robert Williams • June 4, 2019 -
Angry Birds lets marketers take a shot at branded AR with new app
Chupa Chups and other partners will collaborate with Rovio on in-app mini-games and retail activations.
By Shane Schick • June 3, 2019 -
Gillette's transgender ad stirs mostly positive social media buzz
The P&G razor brand was mentioned about 108,000 times in the week since the ad appeared, with nearly 600,000 engagements.
By Robert Williams • May 31, 2019 -
Gatorade boosts UGC with new app for teen athlete videos
The free platform aims to help younger users capture and share videos of their best sports moments.
By Robert Williams • May 31, 2019 -
Report: NFL lets alcohol brands use players' likenesses in ads
The new policy covers AB InBev's Bud Light, the official beer of the NFL, as well as other brands that have or want to have sponsorship deals with individual teams.
By Barry Levine • May 31, 2019 -
Ikea testing new app with shoppable feed, AR
The technology will first roll out in France and the Netherlands, with the goal to reach additional markets by the end of 2019.
By Caroline Jansen • May 30, 2019 -
Facebook expands rewarded video, playable ads for mobile games
Nearly 80% of game developers that use ads and in-app purchases to monetize their content said rewarded video is the most effective format.
By Robert Williams • May 30, 2019 -
Study: Gen Z cares about issues and is skeptical of brands
Supporting Gen Z's values and seeking their input as co-creators are two ways brands can appear authentic in their marketing.
By Barry Levine • May 30, 2019 -
Old Spice salutes 'Godzilla' to promote Walmart exclusives
Tapping YouTube star DangMattSmith for its latest internet-friendly video effort comes as Old Spice's parent Procter & Gamble looks to revamp the digital media supply chain.
By Barry Levine • May 30, 2019 -
Gillette extends #MyBestSelf push with video of transgender teen's first shave
With its latest campaign, the P&G razor brand again tackled gender issues to demonstrate its commitment to diversity and inclusivity.
By Barry Levine • May 28, 2019 -
New Amsterdam Vodka sponsors NHL's 'Stanley Cup Live' as it expands to Twitter
When it appeared exclusively on Facebook Live last year, the majority of the pregame show's viewers were between the ages of 18 and 34.
By Robert Williams • May 28, 2019 -
Hershey teams with TwitchCon, influencers for gaming sponsorship
The candy giant is putting more marketing muscle into gaming to reach younger consumers who are more likely to view mobile streaming content.
By Robert Williams • May 28, 2019 -
EMarketer cuts 2019 estimate of Facebook usage by 5%
Efforts to discourage passive viewing of content led to a decline in engagement on the platform over the past year.
By Robert Williams • May 28, 2019 -
Opinion
What brands can learn from a year of GDPR in preparing for the California Consumer Privacy Act
While there's been a surprising lack of large fines in the wake of GDPR and ongoing data misuse, more stringent legislation is anticipated in the near future, writes Qubit's general counsel.
By Jack Carvel • May 28, 2019 -
Baidu's facemoji keyboard boosts buzz for Paramount's 'Bumblebee'
An interactive emoji saw 4.1 million downloads while a movie sticker pack was downloaded more than 600,000 times.
By Robert Williams • May 24, 2019 -
Budweiser plans moment of silence for Memorial Day
The AB InBev brand will honor fallen members of the U.S. military with a campaign that runs across TV, radio, print and social media.
By Barry Levine • May 24, 2019 -
Column
Campaign Trail: Vita Coco dares the internet's harshest critics to hate its new drink
By featuring several haters in its latest ads, the coconut water brand drove major social chatter in the "Impossible to Hate" campaign's first week.
By Natalie Black (Koltun) • May 24, 2019 -
Lime's fresh brand anthem shows how scooter rentals can 'unlock life'
Three short films and future podcasts aim to deepen the brand story and position Lime as a top-of-mind service in the crowded micromobility space.
By Robert Williams • May 23, 2019 -
Mercedes-Benz and Mattel give toy cars to girls to combat gender stereotypes
With agency R/GA, the car brand's campaign video showcases how exposure to positive examples can reduce gender biases in young girls.
By Barry Levine • May 23, 2019 -
Roku's new planning tool reveals audiences missed by TV ads
Baskin-Robbins used Activation Insights to discover that 86% of viewers aged 18-49 who saw its ad on Roku did not see it on linear TV.
By Barry Levine • May 23, 2019 -
Study: Video ads see 7.5X higher CTR than display
Plus, rewarded video ads cost as much as 86% less than video ads, despite similar conversion rates across key performance indicators.
By Robert Williams • May 22, 2019
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