Ad revenue's growth streak continues, but a few clouds loom, report says

While the report paints a mostly rosy picture for advertising sales, it also calls out a few areas of potential weakness in the year ahead.

By Dianna Christe • June 17, 2019

Chipotle, Marc Anthony see viral growth via TikTok

After success with major brands, the social app is ready to parlay its popularity among Generation Z into a marketing campaign that starts at Cannes.

By Robert Williams • June 14, 2019

Amazon tops Apple, Google as world's most valuable brand, study says

The value of the ecommerce giant’s brand jumped 52% to $315.5 billion, according to Kantar research.

By Robert Williams • June 14, 2019

Welcome to Good Burger: Nickelodeon pops up restaurant to promote 'All That' return

To promote the revival of the millennial favorite, the kids' network teamed with the makers of the popular "Saved by the Bell" pop-up.

By Chris Kelly , Barry Levine • June 14, 2019

Kraft wants parents to lie to kids with 'Salad Frosting'

A humorous spot targeting millennial parents with limited-edition salad "frosting" — aka classic ranch dressing in a frosting tube — has courted backlash. 

By Kira Barrett • June 14, 2019

Burger King flips Whoppers upside down for 'Stranger Things' tie-in

In advance of the hit Netflix series' third season, Burger King is partnering with Coca-Cola and DoorDash for giveaways and exclusive content.

By Barry Levine • June 13, 2019

Forrester: Whole Foods' customer experience gets boost from Amazon

Customers are having better experiences now that the natural foods chain has been integrated with Amazon's leading digital offerings. 

By Barry Levine • June 13, 2019

What marketers need to know from Mary Meeker's 2019 Internet Trends report

The closely watched annual presentation showed how growth slowed or got harder — and more costly — to attain in key digital areas, and why "Fortnite" could signal a new era of social networks.

By Peter Adams • June 12, 2019

Kind campaign bites into Clif Bar over nutritional claims

The snack brand's latest 30-second TV spot dramatizes how much sugar is in its competitor's products.

By Robert Williams • June 12, 2019

Birchbox campaign positions brand for inclusive self-care push

With company research supporting the need for consumers to take time for themselves, the brand launched a cross-channel campaign called "You" that includes TV.

By Dianna Christe • June 12, 2019

KFC's exclusive Mtn Dew flavor aspires to cult success of Baja Blast

The fried chicken purveyor takes a page from Taco Bell's playbook with the debut of the peach and honey-tinged Sweet Lightning.

By Peter Adams • June 11, 2019

Mobile internet usage rises to 800 hours a year, study shows

Despite the growth of mobile, TV will remain the dominant way to consume media among global viewers, Zenith forecasts.

By Robert Williams • June 11, 2019

Toyota targets Hispanic car buyers with AR mobile ads

The immersive ad puts a digital version of the 2020 Corolla into a smartphone user's surroundings.

By Robert Williams • June 11, 2019

Study: Many see Pride-themed marketing as a ploy

Findings include that 24% are more likely to purchase if a company is LGBTQ-friendly, 18% are less likely and 44% say it doesn't matter.

By Barry Levine • June 11, 2019

Miller Lite's new Bluetooth-enabled can doubles as a game controller

For its latest gaming push, the MillerCoors flagship teamed with comedian Eric Andre and unveiled plans to launch a Twitch channel.

By Barry Levine • June 11, 2019

Mountain Hardwear launches AR app to bring outdoor gear to life

The decision to roll out the technology mirrors that of furniture retailers by letting shoppers see products in their surroundings before buying.

By Lisa Rowan • June 10, 2019

DTC brands boost TV spending to $3.8B as they reach beyond social media

Direct-to-consumer marketers like Peloton and Purple increased TV media spending by 60% last year to drive sales in digital channels.

By Robert Williams • June 10, 2019

Zynga debuts 'Tiny Royale' on Snapchat's new gaming platform

Snap plans to monetize its gaming content with non-skippable six-second commercials, but no in-app purchases.

By Robert Williams • June 10, 2019

Carnival airs mobile comedy series with Thrillist

The cruise line's "Island Hoppers" is a comedy competition series that will stream on Facebook, Instagram, YouTube and Twitter.

By Robert Williams • June 7, 2019

Tony Hawk reconnects with Bagel Bites to engage 'Rad Dads'

The legendary skateboarder teamed with the snack brand for the first time since 2002 in a nostalgic push targeting millennial dads.

By Barry Levine • June 7, 2019

Smirnoff mixes influencers, experiential and content marketing for extensive Pride campaign

The Diageo brand is deploying Laverne Cox, Jonathan Van Ness and Alyssa Edwards for a number of activations running around a historic NYC Pride.

By Peter Adams • June 6, 2019

Digiday: Katzenberg's Quibi will be 'mobile-only'

The video-streaming startup reportedly dropped plans for connected TV apps.

By Robert Williams • June 6, 2019

How openness to ads varies across digital audio and video consumption

Audio listeners are more open to ads while relaxed and focused, while video viewers are more receptive when they're excited, according to new research. 

By Robert Williams • June 6, 2019

Taco Bell unwraps fresh song, fake movie trailer for Nacho Fries' return

The chain's original songs and sheet music follow a flurry of recent campaigns around musical branding.

By Barry Levine • June 6, 2019

Cadillac's 3-step Oscars campaign drove a 47% spike in dealership site traffic

Purpose-led "Keep Rising," which included custom Twitter emoji and celebrities Spike Lee and Constance Wu, spurred a similar jump in online searches.

By Peter Adams • June 6, 2019