Gold Peak Tea celebrates comforts of home with 'tea shed,' multichannel push

The Coca-Cola brand teamed with TV personality Egypt Sherrod to design a tea shed, a riff on the home improvement show "He Shed, She Shed."

By Chris Kelly , Barry Levine • July 12, 2019

Glad enlists comedian Grace Helbig for 'Off-Road Kitchen Challenge' video

A follow-up to last year's "Upside Down Kitchen" campaign, the video underscores how the Clorox brand uses YouTube to take creative swings.

By Barry Levine • July 12, 2019

Twitter looks to improve ads, cozy up to creators with brand studio

Announced at VidCon, "ArtHouse" aims to offer digital strategy, video creation, influencer management and event livestreaming.

By Kira Barrett • July 11, 2019

Snapchat launches 'Creator Shows' with Serena Williams, Arnold Schwarzenegger

The image-messaging app expanded its lineup of vertical-video shows designed for mobile viewing.

By Robert Williams • July 11, 2019

Pinterest debuts fresh video tools for creators, brands

L'Oréal, Giada De Laurentiis' Giadzy, Tastemade and PureWow are among the brands using video on Pinterest.

By Robert Williams • July 11, 2019

App Annie: Q2 shattered records with 30B app downloads, 20% revenue jump

While games comprised 35% of downloads, they generated 75% of consumer spending in the App Store and Google Play.

By Robert Williams • July 11, 2019

Jeep turns up Jeremy Renner's original music for latest summer campaign

The brand filmed the ads and a music video simultaneously, as well as a documentary that follows the "Avengers" actor's musical efforts.

By Barry Levine • July 11, 2019

Schick promotes self-love with parody video, contest

Jackie Cruz of "Orange is the New Black" woos herself on "Feelin' Myself Island," in a parody of reality dating shows like "Love Island."

By Dianna Christe • July 10, 2019

Supercuts seeks fresh brand look with humorous campaign, technology push

New creative stars a bald "House of Cards" actor, who jealously shames people for taking their hair for granted.

By Peter Adams • July 10, 2019

Study: 18% of OTT ad inventory is fraudulent

Ad fraud concern ramps up up as OTT and social are forecast to drive spending on programmatic video ads.

By Robert Williams • July 10, 2019

Southwest Airlines adds Facebook AR filters to 'Shark Week' promo

Fans of Discovery Channel's programming can download shark-themed filters and view an episode before it airs on TV.

By Robert Williams • July 10, 2019

Product views in 'Stranger Things' valued at $15M, study says

While Netflix insists the placements weren't paid, the findings could still erase any doubts about the value of integrations with popular streaming shows. 

By Kira Barrett • Updated July 11, 2019

What's next for IGTV?

While Instagram's dedicated video app didn't get off to a flying start, it's made critical changes in its first year and could become a key monetization platform for brands, writes Takumi's CEO Adam Williams.

By Adam Williams • July 10, 2019

Microsoft's expansive 'Stranger Things' tie-in features retro Windows app

The software giant also plans to host Camp Know Where events that give teens a chance to participate in coding and video editing workshops.

By Robert Williams • July 9, 2019

The year of 'woke-washing': How tone-deaf activism risks eroding brands

Experts warn an uptick in socially and politically aware advertising can read more as chasing headlines than meeting real consumer demands, and it could degrade trust in the industry.

By Peter Adams • July 8, 2019

What brands are getting wrong about AR

AR is expected reach a value of $83 billion by 2021 — so how are so many marketers still missing the mark?

By Chris Kelly • July 8, 2019

9 buzzworthy campaigns that set brands apart in 2019's first half

From a shirtless Colonel Sanders to Ikea's take on the Kama Sutra, the most creative efforts blended standout messaging, digital savvy or a combination of the two to break through the noise.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) , Chris Kelly , Kira Barrett • July 8, 2019

From social commerce to TikTok: The 9 most successful mobile campaigns of 2019

Mobile marketers were full of surprises in the first half of the year with efforts that scanned, scorched and sliced their way to success.

By Chantal Tode , Natalie Black (Koltun) , Chris Kelly , Kira Barrett • July 8, 2019

Mobile marketing 2019: Key stats at the half

Breaking down the first half of the year's campaigns by the numbers.

By Natalie Black (Koltun) • July 8, 2019

Marketing 2019: Key stats at the half

Breaking down the first half of the year's campaigns by the numbers.

By Natalie Black (Koltun) • July 8, 2019

Nike scores with Women's World Cup ad, sales

The U.S. Women's National Team home jersey is now the highest selling soccer jersey, men's or women's, the retailer has ever sold online.

By Cara Salpini • July 8, 2019

App revenue jumps 15% to hit $40B in first half of 2019

Tinder was the highest grossing non-game app with an estimated $497 million in spending, Sensor Tower found.

By Robert Williams • July 8, 2019

Beef Association 'keeps sizzlin'' with ASMR-like video campaign

To reach millennials, the long-running "Beef. It's What's For Dinner" campaign gets a refresh.

By Dianna Christe • July 8, 2019

L'Oréal brings AR makeup try-ons to WeChat

The cosmetics giant's Giorgio Armani Beauty brand is the first to deploy a mini-program in the messaging app for virtual demonstrations.

By Robert Williams • July 8, 2019

Roblox ties in 'Stranger Things' virtual items for gamers

Players can unlock series-related accessories for their avatars by solving riddles and puzzles around the show's season premiere.

By Robert Williams • July 3, 2019