Video: Page 97
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Nike aims for perfect shoe fit with tech rollout
The mobile app feature scans customers' feet to tell them what size shoe they need, and lays the groundwork for future fit personalization.
By Cara Salpini • May 9, 2019 -
Bud Light kicks up live soccer experience with VR activation
The beer brand procured four seats from a stadium in Mexico City for fans in Las Vegas to sit in while they watch a live, immersive match tonight.
By Robert Williams • May 9, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
'Detective Pikachu' star Ryan Reynolds trolls fans with link to movie 'leak' on YouTube
The actor, who voices the titular Pokémon, called attention to a video purporting to contain the full film that's since gone viral.
By Peter Adams • May 8, 2019 -
Google Search upgrades AR and Lens features
The tech giant showed how New Balance let mobile users virtually try on shoes after searching for them online as part of its I/O developer conference.
By Robert Williams • May 8, 2019 -
Axe teams with gaming influencer for social contest
Fans can submit a clip of themselves playing a video game to Instagram or Twitter for a chance to win a trip to VidCon.
By Robert Williams • May 8, 2019 -
Deep Dive
How will in-game advertising change as Google, Facebook, Snap and Apple level up?
Several forces brought mobile-first companies into gaming in a bigger way this year, potentially creating new opportunities for marketers.
By Robert Williams • May 8, 2019 -
L'Oréal extends personalization push with DTC at-home hair color brand
Color&Co aims to take the guesswork out of selecting the right shade through live video consultations and application tutorials tailored to each customer.
By Natalie Black (Koltun) • May 8, 2019 -
IAB: Digital ad revenues pass $100B on mobile, video growth
Surpassing the milestone for the first time, U.S. digital advertising revenues saw a 22% year-over-year increase in 2018.
By Chris Kelly • May 7, 2019 -
How Kraft Heinz plans to give moms a break for Mother's Day
Campaigns for the Kraft and Maxwell House brands foot the bill for babysitters and spotlight "invisible" parental labor, respectively.
By Peter Adams • May 7, 2019 -
Facebook updates video ranking to boost original content
The changes will affect video distribution throughout the social network, including user News Feeds, Facebook Watch and video recommendations.
By Robert Williams • May 7, 2019 -
EMarketer: Programmatic video ad spend accelerates on strength in CTV, OTT
A boost in programmatic spending on connected TV, over-the-top video and social video ads caused the researcher to revise a previous forecast.
By Barry Levine • May 7, 2019 -
'Pokémon Go' adds in-game features to promote 'Detective Pikachu' movie
With estimated global revenue rising 15% to $65 million in April, the mobile game is making a comeback ahead of the film's premiere.
By Robert Williams • May 7, 2019 -
Report: Google tests shoppable recommendations in YouTube videos
Nike and Ulta Beauty reportedly have tested the ad unit that lets shoppers buy from the Google Express marketplace, unnamed sources told The Information.
By Robert Williams • May 6, 2019 -
IAB: 80% of consumers accept ads in exchange for free digital video
Some viewers pay more attention to ads when they're watching instructional videos.
By Dianna Christe • May 6, 2019 -
Mercedes-Benz revs up Instagram AR filters in millennial campaign
Fans who follow the car brand's Instagram account can decorate their photos with digital filters inspired by the Tokyo night scenes in an accompanying video.
By Robert Williams • May 6, 2019 -
NBCUniversal tunes into commerce with ShoppableTV
Viewers can scan televised QR codes to be directed to a brand's website to make a purchase.
By Robert Williams • May 6, 2019 -
Dove Channel streaming service boosts in-app customer satisfaction 78%
After working with engagement platform Swrve, the subscription app saw a 65% click rate among active users for push alerts when paired with in-app messaging.
By Robert Williams • May 3, 2019 -
J&J shares YouTube successes after growing spend on the platform by 250%
Alison Lewis, CMO of the company's consumer brands division, spoke at YouTube's NewFronts presentation about using the platform for informing new product development.
By Peter Adams • May 3, 2019 -
Meredith showcases digital programming lineup targeting women
A weekly online video show hosted by Katie Couric and several IGTV series were highlighted in the publisher's NewFronts presentation.
By Barry Levine • May 3, 2019 -
Cars.com extends Tinder-like services to match salespeople, potential customers
Salespeople who have already been matched through the new tech tool reported an 89% higher close rate than they saw previously.
By Barry Levine • May 3, 2019 -
Target, Walmart envision radically different futures for their growing media businesses
The big-box rivals both made their NewFronts debuts this year, but their pitches to advertisers largely reinforced the divide in their audiences and brand positioning.
By Peter Adams • May 3, 2019 -
Digitas unveils AR app to celebrate 50th anniversary of moon landing
Created for the John F. Kennedy Presidential Library and Museum, the app aims to immerse the smartphone generation in the president's vision for the moon landing.
By Robert Williams • May 3, 2019 -
Inside Hulu's pitch to drive half of revenue from 'nondisruptive and nontraditional' ads
At the NewFronts, the platform detailed "viewer-first" product innovations like a format catered to binge watching and Easter Egg-like deals hidden among streaming content.
By Peter Adams • May 2, 2019 -
Denny's promotes brand revamp in multicultural push
In addition to its tech-focused overhaul geared toward millennials, a new multimedia campaign will target African-American and Hispanic diners.
By Lauren Manning • May 2, 2019 -
Hemp company DiemCBD preps AR app for NASCAR's Coca-Cola 600 race
The mobile game lets players at the event collect virtual coins for discounts and freebies on products infused with CBD.
By Robert Williams • May 2, 2019
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