Study: Agencies face cost, tech hurdles with AR advertising

However, 80% of agency creatives said AR is an integral part of their work and 62% see increased client demand.

By Robert Williams • June 18, 2019

P&G cozies up to creators as it looks to 'reinvent advertising'

The company is building relationships with John Legend, Arianna Huffington's Thrive Global and others as it seeks to tell new stories around equality and inclusiveness.

By Chantal Tode , Barry Levine • June 18, 2019

Bud Light revives '90s ad series and brews music-infused beer on Twitch

The AB InBev brand mines nostalgia on two fronts while tapping into a historic Stanley Cup win.

By Barry Levine • June 18, 2019

WarnerMedia debuts NYC innovation lab to spur 5G growth

The 20,000-square-foot hub is the latest manifestation of efforts to create media experiences that harness the high-speed power of 5G connectivity.

By Robert Williams • June 18, 2019

TikTok's in-app purchases surge sixfold on digital coins, study finds

The company has momentum going into its marketing push at Cannes Lions, hitting 56 million downloads worldwide in May, a 27% gain from the prior month. 

By Robert Williams • June 17, 2019

JetBlue celebrates Pride Month with 'RuPaul's Drag Race' makeover

To promote a plane inspired by RuPaul's "shantay you stay" catchphrase, the New York-based airline tapped Bob the Drag Queen and Trixie Mattel to parody inflight announcements.

By Dianna Christe • June 17, 2019

Ad revenue's growth streak continues, but a few clouds loom, report says

While the report paints a mostly rosy picture for advertising sales, it also calls out a few areas of potential weakness in the year ahead.

By Dianna Christe • June 17, 2019

Chipotle, Marc Anthony see viral growth via TikTok

After success with major brands, the social app is ready to parlay its popularity among Generation Z into a marketing campaign that starts at Cannes.

By Robert Williams • June 14, 2019

Amazon tops Apple, Google as world's most valuable brand, study says

The value of the ecommerce giant’s brand jumped 52% to $315.5 billion, according to Kantar research.

By Robert Williams • June 14, 2019

Welcome to Good Burger: Nickelodeon pops up restaurant to promote 'All That' return

To promote the revival of the millennial favorite, the kids' network teamed with the makers of the popular "Saved by the Bell" pop-up.

By Chris Kelly , Barry Levine • June 14, 2019

Kraft wants parents to lie to kids with 'Salad Frosting'

A humorous spot targeting millennial parents with limited-edition salad "frosting" — aka classic ranch dressing in a frosting tube — has courted backlash. 

By Kira Barrett • June 14, 2019

Burger King flips Whoppers upside down for 'Stranger Things' tie-in

In advance of the hit Netflix series' third season, Burger King is partnering with Coca-Cola and DoorDash for giveaways and exclusive content.

By Barry Levine • June 13, 2019

Forrester: Whole Foods' customer experience gets boost from Amazon

Customers are having better experiences now that the natural foods chain has been integrated with Amazon's leading digital offerings. 

By Barry Levine • June 13, 2019

What marketers need to know from Mary Meeker's 2019 Internet Trends report

The closely watched annual presentation showed how growth slowed or got harder — and more costly — to attain in key digital areas, and why "Fortnite" could signal a new era of social networks.

By Peter Adams • June 12, 2019

Kind campaign bites into Clif Bar over nutritional claims

The snack brand's latest 30-second TV spot dramatizes how much sugar is in its competitor's products.

By Robert Williams • June 12, 2019

Birchbox campaign positions brand for inclusive self-care push

With company research supporting the need for consumers to take time for themselves, the brand launched a cross-channel campaign called "You" that includes TV.

By Dianna Christe • June 12, 2019

KFC's exclusive Mtn Dew flavor aspires to cult success of Baja Blast

The fried chicken purveyor takes a page from Taco Bell's playbook with the debut of the peach and honey-tinged Sweet Lightning.

By Peter Adams • June 11, 2019

Mobile internet usage rises to 800 hours a year, study shows

Despite the growth of mobile, TV will remain the dominant way to consume media among global viewers, Zenith forecasts.

By Robert Williams • June 11, 2019

Toyota targets Hispanic car buyers with AR mobile ads

The immersive ad puts a digital version of the 2020 Corolla into a smartphone user's surroundings.

By Robert Williams • June 11, 2019

Study: Many see Pride-themed marketing as a ploy

Findings include that 24% are more likely to purchase if a company is LGBTQ-friendly, 18% are less likely and 44% say it doesn't matter.

By Barry Levine • June 11, 2019

Miller Lite's new Bluetooth-enabled can doubles as a game controller

For its latest gaming push, the MillerCoors flagship teamed with comedian Eric Andre and unveiled plans to launch a Twitch channel.

By Barry Levine • June 11, 2019

Mountain Hardwear launches AR app to bring outdoor gear to life

The decision to roll out the technology mirrors that of furniture retailers by letting shoppers see products in their surroundings before buying.

By Lisa Rowan • June 10, 2019

DTC brands boost TV spending to $3.8B as they reach beyond social media

Direct-to-consumer marketers like Peloton and Purple increased TV media spending by 60% last year to drive sales in digital channels.

By Robert Williams • June 10, 2019

Zynga debuts 'Tiny Royale' on Snapchat's new gaming platform

Snap plans to monetize its gaming content with non-skippable six-second commercials, but no in-app purchases.

By Robert Williams • June 10, 2019

Carnival airs mobile comedy series with Thrillist

The cruise line's "Island Hoppers" is a comedy competition series that will stream on Facebook, Instagram, YouTube and Twitter.

By Robert Williams • June 7, 2019