Study: Video ads see 7.5X higher CTR than display

Plus, rewarded video ads cost as much as 86% less than video ads, despite similar conversion rates across key performance indicators.

By Robert Williams • May 22, 2019

Study: Advertising spend lost to fraud grows by 21%

Adoption of anti-fraud solutions lags in some areas while scammers are getting more sophisticated, leading to larger losses to advertisers.

By Dianna Christe • May 22, 2019

Social media overtakes word-of-mouth for tech reviews, study finds

Video sources like YouTube are growing more popular for tips and discovery around personal technology.

By Robert Williams • May 22, 2019

Coke resurrects notorious New Coke flop for Netflix's 'Stranger Things'

The reformulated beverage introduced in 1985 and shelved a mere 79 days later will appear in the hit series and be sold in limited quantities. 

By Peter Adams • May 21, 2019

Study: 88% of consumers show 'appnostic' mobile behavior

The number of consumers who don't have an app in mind when they unlock their smartphone has grown in the past few years.

By Robert Williams • May 21, 2019

Busch offers to marry a lucky couple and pay the bill

A new social media contest from the AB InBev brand features a tie-in with wedding-friendly Pinterest.

By Barry Levine • May 21, 2019

Wrangler cashes in on 'Old Town Road' with scannable denim

Mobile users can visit WranglerOnMyBooty.com to scan the back pocket of their jeans, unlock exclusive content and view a new capsule collection inspired by Lil Nas X's viral hit.

By Robert Williams • May 21, 2019

DoorDash emulates restaurant pop-up trend in new integrated campaign

The multichannel effort launching today showcases national merchant partners like The Cheesecake Factory, Wendy's and Chipotle.  

By Peter Adams • May 20, 2019

Swiss airline brings vertical AR cabin views to web ads

Without having to download a separate app, smartphone users can navigate a computer-generated version of a jet's interior.

By Robert Williams • May 20, 2019

Macy's summer campaign heads outside with Pinterest Pincodes

Visitors to gathering places like the Santa Monica Pier will be able to use their phones to scan a Pincode and shop fashions curated for that location.

By Dianna Christe • May 20, 2019

Survey: Mobile marketing efforts of retailers disappoint C-suite execs

Only 37% of executives said the retail industry is making effective use of mobile marketing.

By Robert Williams • May 17, 2019

TikTok tops App Store downloads for fifth straight quarter

The social-video app is the only one in the top five not owned by Facebook or Google. 

By Robert Williams • May 17, 2019

Wingstop lets fans 'video bomb' its TV ad

Event attendees were filmed using a custom video app and transposed into 15-second ads, which appeared on a Times Square billboard and social media. 

By Robert Williams • May 17, 2019

Waze zooms in on local pain points with first TV ads for Carpool

Two TV spots debuted this week in Washington, D.C., as part of a commuter-focused effort that kicked off in April with bus wraps, highway billboards and ads in Metro stations.

By Natalie Black (Koltun) • May 17, 2019

Reese goes all-in on ASMR with feature-length film starring 5 creators

The brand's Canadian arm uncovered trendlines that show interest in ASMR YouTube videos grew almost ten-fold locally over the past five years.

By Barry Levine • May 17, 2019

Miller Lite sponsors Dallas Cowboys-affiliated esports organization

The partnership includes influencer-backed original content, in-person events and co-branded merchandise.

By Barry Levine • May 17, 2019

Canada's No Frills gives gaming a try

Along with a video game that lets players earn loyalty points for redemption in stores, the discount grocer dropped a TV ad and arcade activation.

By Lauren Manning • May 16, 2019

Carsharing platform Getaround rides with Jonathan Van Ness in first global ad campaign

Developed with creative agency Eleven, Inc., the campaign includes audience-targeted TV, out-of-home, radio, social and digital ads.

By Barry Levine • May 16, 2019

Mobile ad spending rises 29% on video growth, study says

Mobile devices will be the preferred platform for video ad placement by the end of this year, sell-side platform PubMatic forecast.

By Robert Williams • May 15, 2019

Study: Despite YouTube's push for short spots, longer ads jump 19%

MediaRadar's data suggest that advertisers are resisting YouTube's efforts toward shorter, less intrusive formats geared for mobile viewing.​

By Robert Williams • May 15, 2019

Google's new ad formats leverage machine learning to sharpen privacy focus

At an annual marketing event on Tuesday, Google pointed to a strategy for retaining user trust while still attracting ad dollars.

By Peter Adams • May 14, 2019

Google boosts shopping capabilities across search, images and YouTube

A newly revamped Google Shopping experience could help the company reassert its product search capabilities amid growing competition from Amazon.

By Robert Williams • May 14, 2019

Trader Joe's debuts YouTube channel

The videos give shoppers a behind-the-scenes look at the cult favorite's recipe ideas and "how it's made" episodes.

By Lauren Manning • May 14, 2019

YouTube's new 'Bumper Machine' automates 6-second ad production

GrubHub repurposed two older ads with the tool, which uses machine learning to pick out key parts of commercials and condense them into a shorter clip.

By Robert Williams • May 14, 2019

WSJ: Viacom, CBS and Fox inch toward addressable TV, but it won't be an upfronts focus

Despite deals being brokered with pay-TV providers, targeted TV ad solutions will not command the primetime at the just-commenced annual series of presentations put on by the networks.

By Peter Adams • May 13, 2019