Video: Page 98
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Foot Locker, Champion team up for esports apparel, in-store competition and streaming
Five esports teams will compete in a tournament on May 18 that will be streamed on Twitch.
By Barry Levine • May 2, 2019 -
Pokémon Pass app trades virtual rewards for Target visits
Players who visit select stores can scan a QR code with their smartphone to claim in-game creatures.
By Robert Williams • May 2, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
25% of companies use AI in their personalization efforts, study finds
Overall, 59% of respondents said serious efforts on personalization are still a year away.
By Laura Klepacki • May 1, 2019 -
P&G's Pantene wants to eliminate gender bias from search results
S.H.E. is a Chrome extension that seeks to counteract stereotypes in search engine algorithms by better representing women.
By Laura Klepacki • May 1, 2019 -
Apple offsets 17% drop in iPhone sales with services, wearables growth
The tech giant remains optimistic as its services division, which includes the App Store and Apple Pay, expanded by 16% to $11.5 billion.
By Robert Williams • May 1, 2019 -
Orangetheory unlocks AR content for Wonder Woman-themed race
People at the running event can point their smartphones at coaches, insignias and signage to unlock training tips, videos, ads, logos and holograms.
By Robert Williams • May 1, 2019 -
Q&A
How Studio 71 is prepping for influencer marketing's data-driven, cross-platform future
At the IAB's Digital Content NewFronts, Marketing Dive sat down with CEO Reza Izad to discuss the network's new ad products and how it's differentiating in areas like brand safety.
By Peter Adams • May 1, 2019 -
P&G releases female-focused docs on Hulu
The CPG giant continues its efforts to reshape the ad industry by premiering ad-free films on a closed platform with few brand safety concerns.
By Barry Levine • April 30, 2019 -
Will the future of shopping be livestreamed?
The feature has gained recent popularity overseas, and with more companies adopting the concept, will it take off in the U.S.? Eight experts weigh in.
By Caroline Jansen • April 30, 2019 -
Sirved launches visual menu database app
The app makes photos one of the main search features for more than 400,000 restaurants and aggregates reviews from multiple sources like Yelp, Google and Facebook.
By Lauren Manning • April 30, 2019 -
IAB: Brands will boost spending on video content by 25% in 2019
About half of this year's video spend will be devoted to original content.
By Barry Levine • April 30, 2019 -
Twitter expands livestream video lineup with NFL, MTV, Univision and more
For the first time, the platform is also collaborating with The Wall Street Journal and Time magazine on original content.
By Robert Williams • April 30, 2019 -
Sargento delivers 'world's slowest pizza' to unveil aged cheese line
To spotlight the launch and highlight the aging process, the cheese brand will deliver free pizzas in four to 18 months.
By Laura Klepacki • April 29, 2019 -
Snap plans premium 6-second ad inventory for biggest Discover shows
Non-skip placements will be available for shows with the strongest engagement and comes as viewing time on Snapchat has tripled.
By Robert Williams • April 29, 2019 -
Deep Dive
Can AI earn a starring role in marketers' video strategies?
Hoping to meet the growing demand for personalized digital content, marketers are exploring how to use AI tools to enhance their video content decisions as well as save time and money.
By Tatiana Walk-Morris • April 29, 2019 -
Amazon's ad revenue rises 34%, but growth slows
The e-commerce giant saw a sudden deceleration in ad growth after gaining at least 60% in the past five quarters.
By Robert Williams • April 26, 2019 -
Advanced TV coalition OpenAP becomes transactional with centralized marketplace
NBCUniversal, Fox and Viacom will let advertisers buy media across traditional and digital TV while promising better performance data and audience targeting.
By Natalie Black (Koltun) • April 26, 2019 -
KFC drops sexy Mother's Day video
Dessert biscuits from Cinnabon and a Colonel Sanders-inspired Chippendales dancer are part of the push for one of the chain's busiest days of the year.
By Dianna Christe • April 26, 2019 -
Column
Campaign Trail: Adobe's influencer parody raises the bar for nonbranded creative work
How can a brand effectively make a marketing video without branding? For the tech company, that meant letting its creative partners loose.
By Natalie Black (Koltun) • April 26, 2019 -
RaceTrac runs up social buzz with 'The Freeze' mascot
With ad agency R/GA Austin, the gas station chain is expanding its promotion at Atlanta Braves games with a dedicated Twitter account and social videos.
By Robert Williams • April 25, 2019 -
Heineken taps 'The Office' stars to push new non-alcoholic beer
The partnership underscores the enduring appeal of a TV show whose final episode aired six years ago yet remains a top offering on Netflix.
By Dianna Christe • April 25, 2019 -
Retailers, tech companies team up to improve AR/VR shopping
Target, Lowe's and Google are among the companies that are setting aside rivalries to standardize 3D imagery and tech.
By Robert Williams • April 25, 2019 -
Sweetarts looks to win over Gen Z with diversity-driven 'Be Both' campaign
The Ferrara Candy brand's largest advertising effort in years was created with its new creative agency Duncan Channon.
By Peter Adams • April 24, 2019 -
Hotels.com parodies 'hate-like' travel envy on social media
Video spots highlight the travel company's rewards program that lets customers collect and redeem points for discounts on lodging.
By Robert Williams • April 24, 2019 -
Netflix plots New York production hub, hiring spree around marketing, content
The company is establishing a larger office footprint and 127 new, high-paying executive jobs over the next few years as the streaming wars heat up.
By Peter Adams • April 23, 2019
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