Data/Analytics: Page 141
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Twitter #music app officially launches
After the news leaked early, Twitter Music has now officially launched.
By Wendy Parish • April 18, 2013 -
Study: 70% actually prefer targeted ads
Findings from poll commissioned by the Digital Advertising Alliance show targeted ads aren't as disliked as previously thought.
By Wendy Parish • April 18, 2013 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Amazon widens app distribution to nearly 200 countries
Amazon has taken another step forward in global expansion of its Appstore, extending distribution availability to nearly 200 countries.
By Wendy Parish • April 17, 2013 -
What Zico's head marketer had to say about its first national campaign
After last year's acquisition by Coca-Cola, coconut water Zico is launching its first national ad campaign.
By Wendy Parish • April 17, 2013 -
Teen smartphone use up 14% in last year
Pew Research study shows one in four teens use their phone as their primary way to access the Internet.
By Wendy Parish • April 16, 2013 -
Don't tell anyone: Credit cards keep user data sales on the down-low
Mastercard and Amex are attempting to keep the sale of credit-card transaction data to advertisers under the radar.
By Wendy Parish • April 16, 2013 -
End of third-party cookies may help digital publishing giants
Large and premium publishers will be at an advantage when third-party cookies are disabled by browsers, as their data rises in value.
By Wendy Parish • April 15, 2013 -
How to create a community for an existing website
Creating a community on a website offers clear advantages like user-generated content and brand loyalists.
By Wendy Parish • April 15, 2013 -
mDialog helps brands turn videos into location based coupons
Wall Street Journal and Fox News are among the brands working with mDialog to create "tap through" videos offering digital coupons.
By Wendy Parish • April 11, 2013 -
New app enables users to opt out of targeted mobile ads
Evidon's Ad Control app allows consumers to opt out of targeted mobile apps.
By Wendy Parish • April 11, 2013 -
3 social media metrics every business must track
These 3 social media metrics are critical to every organization.
By Wendy Parish • April 11, 2013 -
Facebook launches ad targeting through third-party data
Facebook rolled out Partner Categories which uses data from third parties to create 500 new audience segments.
By Wendy Parish • April 10, 2013 -
SearchCap: The Day In Search, April 9, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: The Date: Enhanced Campaigns Rollover Starts July 22 Paid search managers: mark your calendars. Buried toward the bottom of today’s announcement on ad... ...
April 9, 2013 -
What you need to know before hiring a freelance designer
The freelance designer can be a great asset to any marketing team, but marketers should know 5 things before entering into the relationship.
By Wendy Parish • April 9, 2013 -
The 5 biggest obstacles facing sponsored content
Sponsored content faces 5 major hurdles before it can becomes an advertising mainstay.
By Wendy Parish • April 9, 2013 -
How is Pinterest changing site design?
Digital publishers are being influenced by the designs of visual sites like Pinterest.
By Wendy Parish • April 8, 2013 -
Wired celebrates 20th year
The first publication to cover the digital revolution is still going strong.
By Wendy Parish • April 8, 2013 -
Coming soon: Mobile ads that talk to you
Software firm Nuance's new product, Voice Ads, creates mobile ads that interact with users through verbal cues.
By Wendy Parish • April 1, 2013 -
6 things marketers need to know about the new Pinterest
Pinterest's major redesign boasts some new features that may appeal to marketers.
By Wendy Parish • April 1, 2013 -
Simplify marketing with 5 social media tracking tools
Here's how to make your marketing easier with these 5 social media monitoring tools.
By Wendy Parish • March 28, 2013 -
Business Insider expands native ads with sponsored slideshows
The digital publication will broaden its ad offerings by adding sponsored slideshows.
By Wendy Parish • March 28, 2013 -
What are the worst myths about mobile marketing?
Mobile marketing is full of myths and misconceptions, as these brands know quite well.
By Wendy Parish • March 28, 2013 -
Democrats to Obama: Select Rosenworcel for FCC chair
37 Senate Democrats sent a letter to President Obama suggesting he select Federal Communications commissioner Jessica Rosenworcel as the new FCC chair.
By Wendy Parish • March 27, 2013 -
Google debuts 'Full Value of Mobile' calculator
The "Full Value of Mobile" calculator tool helps brands to measure online and offline effects of mobile marketing.
By Wendy Parish • March 27, 2013 -
Brands add 'Pin It' button to banners
In an effort to raise the effectiveness of banner ads, some brands are creating "pinnable" banners to increase engagement.
By Wendy Parish • March 25, 2013
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