Data/Analytics: Page 142
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Jun Group vows money-back guarantee for online ads
The money back guarantee policy seeks to soothe brands' concerns over ghost sites, bot traffic, bogus traffic, and other internet misbehavior.
By Wendy Parish • April 26, 2013 -
Study: Men more likely than women to shop on mobile platforms
New data reveals that men are much more likely to use mobile shopping technology than women.
By Wendy Parish • April 24, 2013 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
AP Twitter hack spotlights security concerns
One false Tweet sent panic across the internet and sent the Dow plummeting.
By Wendy Parish • April 23, 2013 -
Video: Google refuses to take Reddit co-founder's calls on CISPA
Alexis Ohanian, co-founder of Reddit, strongly opposes the CISPA bill and wants to convince Google, Facebook and Twitter to do the same.
By Wendy Parish • April 19, 2013 -
5 things you didn't know about the ComScore 100
The ComScore 100 has some facts that may surprise you.
By Wendy Parish • April 19, 2013 -
Google's Q1 profits surpass analyst predictions
Google's expansion beyond desktop search has helped expand profits.
By Wendy Parish • April 18, 2013 -
Twitter #music app officially launches
After the news leaked early, Twitter Music has now officially launched.
By Wendy Parish • April 18, 2013 -
Study: 70% actually prefer targeted ads
Findings from poll commissioned by the Digital Advertising Alliance show targeted ads aren't as disliked as previously thought.
By Wendy Parish • April 18, 2013 -
Amazon widens app distribution to nearly 200 countries
Amazon has taken another step forward in global expansion of its Appstore, extending distribution availability to nearly 200 countries.
By Wendy Parish • April 17, 2013 -
What Zico's head marketer had to say about its first national campaign
After last year's acquisition by Coca-Cola, coconut water Zico is launching its first national ad campaign.
By Wendy Parish • April 17, 2013 -
Teen smartphone use up 14% in last year
Pew Research study shows one in four teens use their phone as their primary way to access the Internet.
By Wendy Parish • April 16, 2013 -
Don't tell anyone: Credit cards keep user data sales on the down-low
Mastercard and Amex are attempting to keep the sale of credit-card transaction data to advertisers under the radar.
By Wendy Parish • April 16, 2013 -
End of third-party cookies may help digital publishing giants
Large and premium publishers will be at an advantage when third-party cookies are disabled by browsers, as their data rises in value.
By Wendy Parish • April 15, 2013 -
How to create a community for an existing website
Creating a community on a website offers clear advantages like user-generated content and brand loyalists.
By Wendy Parish • April 15, 2013 -
mDialog helps brands turn videos into location based coupons
Wall Street Journal and Fox News are among the brands working with mDialog to create "tap through" videos offering digital coupons.
By Wendy Parish • April 11, 2013 -
New app enables users to opt out of targeted mobile ads
Evidon's Ad Control app allows consumers to opt out of targeted mobile apps.
By Wendy Parish • April 11, 2013 -
3 social media metrics every business must track
These 3 social media metrics are critical to every organization.
By Wendy Parish • April 11, 2013 -
Facebook launches ad targeting through third-party data
Facebook rolled out Partner Categories which uses data from third parties to create 500 new audience segments.
By Wendy Parish • April 10, 2013 -
SearchCap: The Day In Search, April 9, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: The Date: Enhanced Campaigns Rollover Starts July 22 Paid search managers: mark your calendars. Buried toward the bottom of today’s announcement on ad... ...
April 9, 2013 -
What you need to know before hiring a freelance designer
The freelance designer can be a great asset to any marketing team, but marketers should know 5 things before entering into the relationship.
By Wendy Parish • April 9, 2013 -
The 5 biggest obstacles facing sponsored content
Sponsored content faces 5 major hurdles before it can becomes an advertising mainstay.
By Wendy Parish • April 9, 2013 -
How is Pinterest changing site design?
Digital publishers are being influenced by the designs of visual sites like Pinterest.
By Wendy Parish • April 8, 2013 -
Wired celebrates 20th year
The first publication to cover the digital revolution is still going strong.
By Wendy Parish • April 8, 2013 -
Coming soon: Mobile ads that talk to you
Software firm Nuance's new product, Voice Ads, creates mobile ads that interact with users through verbal cues.
By Wendy Parish • April 1, 2013 -
6 things marketers need to know about the new Pinterest
Pinterest's major redesign boasts some new features that may appeal to marketers.
By Wendy Parish • April 1, 2013
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