Data/Analytics: Page 144
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6 vital metrics to track on your Facebook page
Facebook analytics can be confusing, but marketers can clear the clutter by focusing on just 6 metrics.
By Wendy Parish • March 18, 2013 -
Why mobile advertisers are excited for the new Samsung Galaxy S4
Features on the new Samsung Galaxy S4 will boost mobile advertising, according to industry experts.
By Wendy Parish • March 14, 2013 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Twitter, Pinterest upgrade analytics platforms
Both Twitter and Pinterest this week introduced updates to their analytics platforms.
By Wendy Parish • March 13, 2013 -
5 standout brands at SXSW 2013
Austin's SXSW event, a huge marketplace for brands, has a few brand standouts this year.
By Wendy Parish • March 11, 2013 -
Twitter gets TV-aligned ad buying platform
Twitter partner TGI Digital's ad buying platform, Calendar Live, allows advertisers to match up Promoted Tweets to particular TV programming.
By Wendy Parish • March 7, 2013 -
Is Twitter disrupting the internet status quo?
Twitter is making ad system changes that threaten big internet players like Google and Facebook.
By Wendy Parish • March 6, 2013 -
Facebook study: 1 out of 3 friends see your posts
Facebook's data scientists examined the reach of each post.
By Wendy Parish • March 6, 2013 -
Got a problem? Call an advertising mercenary
High-profile freelancers can solve tough problems — at a price.
By Wendy Parish • March 6, 2013 -
New trend: Brands solve problems consumers never knew they had
Brands use consumer research to identify new problems their products can solve for consumers.
By Wendy Parish • March 5, 2013 -
Amazon widens mobile ad network to reach Android
Amazon Mobile Ads API could rival Google and Facebok's ad networks.
By Wendy Parish • March 4, 2013 -
Prediction: Mobile app revenue to exceed $25 billion in 2013
The latest research from Gartner predicts mobile app revenue will reach all time high of $25 billion in 2013.
By Wendy Parish • March 4, 2013 -
Via Rap Genius: Decoding the Groupon CEO's resignation letter
After being asked to resign as CEO, Andrew Mason made the decision to publicly release his unusually honest and hilarious resignation letter to employees.
By Wendy Parish • March 4, 2013 -
16 ways brands can make the most of Vine
Twitter's short video app Vine has opened up a new world of social media possibilities for brands.
By Wendy Parish • March 4, 2013 -
Do Not Track Act seeks to stop companies from online monitoring
Senator Jay Rockefeller re-introduces his Do Not Track Online Act that will give consumers the ability to prevent companies from tracking their activity online.
By Wendy Parish • Feb. 28, 2013 -
In Another “Right to Be Forgotten” Case, UK Officials Threaten Legal Action Against People Posting Pictures Of Convicted Killer
Although slightly different than the Spanish case discussed yesterday, the “right to be forgotten” has reared its head again — this time in the UK.” UK Attorney General Dominic Grieve has threatened legal action against anyone posting pictures of convicted killer Jon... P...
Feb. 28, 2013 -
5 Things You Didn’t Know About David Armano
Digiday Get Digiday Emails Follow Digiday on Twitter Follow Digiday on Facebook RSS 5 Things You Didn’t Know About David Armano 02.28.2013 It’s hard to believe, but the agency execs who you always see quoted or talking at conferences are also regular people. We wanted to c...
Feb. 28, 2013 -
Live @ SMX West: Converting The Mobile Customer
As many pundits predicted, the number of people accessing the internet via mobile devices has exploded. It’s not hope or hype any longer: Both both comScore and Nielsen released reports this week conclusively demonstrating that 2012 was the tipping-point year in which all doubts about the.....
Feb. 27, 2013 -
Before & After: How to Fix 3 Egregious Website Design Errors
Most of us can agree that search experience has improved a lot over the years. Rarely do I come across a seriously spammy site, or one that's just plain horrendous ... though both of those certainly still exist on that world wide web of ours. What's more common to come across is those silent but ...
Feb. 27, 2013 -
Marketing RaDaR model explained
Forrester research developed the Marketing RaDaR model to support customers through the customer life cycle.
By Wendy Parish • Feb. 26, 2013 -
Weather Channel claims storm names save lives
Critics say the Weather Channel's naming of storms is just a marketing ploy, but the station claims the names save lives.
By Wendy Parish • Feb. 25, 2013 -
Pongr acquires Sightec to enchance image recognition
Isreali startup Sightec brings image recognition software to Pongr that will allow background images to be identified.
By Wendy Parish • Feb. 25, 2013 -
Survey: Marketers reveal growing importance of mobile Facebook ads
As the importance of Facebook advertising increases, marketers acknowledged an emphasis on mobile ads.
By Wendy Parish • Feb. 25, 2013 -
Why CallFire is keeping EzTexting acquisition on the down low
CallFire has kept the recent acquisition of EzTexting quiet in order to take advantage of the SMS marketing firm's "double serving" tactics.
By Wendy Parish • Feb. 25, 2013 -
Nielsen ratings expand to include broadband views
As consumer TV behavior shifts increasingly to online, Nielsen expands TV show ratings to include broadband views.
By Wendy Parish • Feb. 22, 2013 -
7 things email marketers should avoid
In the ever changing landscape of consumer behavior, there are 7 things email marketers should avoid.
By Wendy Parish • Feb. 22, 2013
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