Data/Analytics: Page 145
-
Industry jolted by comScore's expansion of mobile measurement assets
ComScore expands mobile measurement assets, opening up new possibilities in analytics.
By Wendy Parish • Feb. 5, 2013 -
Internet ad network NetSeer suffers hack that ripples across web
Google Chrome users received malware warnings yesterday on websites across the net that hosted NetSeer ads.
By Wendy Parish • Feb. 5, 2013 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
2013 job outlook: 50% of new marketing hires will be technical
To meet increasing demands of data analytics, research firm IDC predicts 50% of new marketing hires will be technical in 2013.
By Wendy Parish • Feb. 4, 2013 -
Retail not cashing in on full Pinterest potential
Many retail brands are struggling to keep pace with their Pinterest popularity.
By Wendy Parish • Feb. 4, 2013 -
Social media has not killed email marketing
Social networking site users are growing at unprecedented rates, but email marketing is still more profitable.
By Wendy Parish • Feb. 4, 2013 -
4 monthly SEO tasks every small business should be doing
Most small businesses are doing SEO poorly or not at all, these 4 tips will help them get back on track.
By Wendy Parish • Jan. 31, 2013 -
How Sharpie gained 89% market share through teens
Learn how the brand Sharpie's Back to School 2012 teen campaign helped to gain 89% of market share.
By Wendy Parish • Jan. 31, 2013 -
Should You Optimize Content for Wide Screens?
I’d love a user experience expert to chime in on this post. I’ve been watching as more and more technology sites are maximizing the viewport (the viewable region of your device) and I’m not really that impressed. I don’t believe that, if you have more resolution that you n...
Jan. 30, 2013 -
Social media marketers: Do these 5 things every day
5 daily habits that will keep you from becoming overwhelmed in handling social media marketing.
By Wendy Parish • Jan. 30, 2013 -
4 very human reasons online video is a necessity
Pyshcology expert, Susan Weinschenk, Ph.D. (aka The Brain Lady), identifies four reasons video grabs human attention.
By Wendy Parish • Jan. 29, 2013 -
Pinfluencer increases value of Pinterest analytics with image recognition tech
Pinfluencer has developed image recognition software to differentiate which Pinterest images are driving site traffic.
By Wendy Parish • Jan. 29, 2013 -
How to make the most of hashtags
10 tools for research and management of hashtags.
By Wendy Parish • Jan. 28, 2013 -
10 social media blogs you should be reading
Social Media Examiner releases the top 10 social media blogs to read in 2013.
By Wendy Parish • Jan. 28, 2013 -
2012 top 100 brands ranked
YouGov's research places Subway's brand at the top, while Apple and Google lose rank.
By Wendy Parish • Jan. 28, 2013 -
Retailers will hit $55 billion spent on mobile marketing by 2015
According to Juniper Research, spending on mobile marketing by retailers will hit $55 billion annually by 2015.
By Wendy Parish • Jan. 25, 2013 -
Amazon continues squeeze on Apple with buy of text-to-speech software Ivona
Tight competition continues between Amazon and Apple with Amazon's announcement of the acquisition ofInova, a text-to-speech technology.
By Wendy Parish • Jan. 25, 2013 -
Seamless takes risk by giving $7 to every new Facebook 'like'
Seamless, a food delivery service, is offering a far above average $7 per Facebook like to drive business.
By Wendy Parish • Jan. 24, 2013 -
AppNexus $75 million in funding means no acquitision or IPO this year
Ad tech company, AppNexus, lines pockets with $75 million squelching rumors of acquisitions and IPO.
By Wendy Parish • Jan. 24, 2013 -
20 homepages that got it right
These 20 homepages do all the right things to make a solid first impression and increase engagement.
By Wendy Parish • Jan. 24, 2013 -
Obama's digital campaign sets precedent for marketers in all industries
The digital components to the Obama campaign changed not only the face of political races, but marketing campaigns in general.
By Wendy Parish • Jan. 24, 2013 -
Ads for ads prove successful for Super Bowl buzz
Ads for Super Bowl ads, or teasers, have gone viral building buzz for real time game ads.
By Wendy Parish • Jan. 24, 2013 -
CEO's tweet previews Twitter video capabilities
Twitter CEO Dick Costol posted a tweet with Vine-enabled video, suggesting the functionality could be coming to Twitter soon.
By Wendy Parish • Jan. 23, 2013 -
Facebook ad users see 24% more new sales
Study from Aggregate Knowledge shows advertising campaigns that include Facebook ads saw 24% more new sales than those without.
By Wendy Parish • Jan. 23, 2013 -
Xaxis makes digital radio a viable advertising medium
Xaxis bring real-time bidding to digital radio for specific, targeting advertising.
By Wendy Parish • Jan. 23, 2013 -
Instagram proves a valid marketing tool in 5 ways
Instagram allows marketers to reach fans in ways the fans prefer, with visuals and short messages.
By Wendy Parish • Jan. 23, 2013
Previous
