Business Insider expands native ads with sponsored slideshows

The digital publication will broaden its ad offerings by adding sponsored slideshows. 

By Wendy Parish • March 28, 2013

What are the worst myths about mobile marketing?

Mobile marketing is full of myths and misconceptions, as these brands know quite well.

By Wendy Parish • March 28, 2013

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Democrats to Obama: Select Rosenworcel for FCC chair

37 Senate Democrats sent a letter to President Obama suggesting he select Federal Communications commissioner Jessica Rosenworcel as the new FCC chair. 

By Wendy Parish • March 27, 2013

Google debuts 'Full Value of Mobile' calculator

The "Full Value of Mobile" calculator tool helps brands to measure online and offline effects of mobile marketing. 

By Wendy Parish • March 27, 2013

Brands add 'Pin It' button to banners

In an effort to raise the effectiveness of banner ads, some brands are creating "pinnable" banners to increase engagement. 

By Wendy Parish • March 25, 2013

iPhone v. Android: Whose users are more social?

Recently released comScore research shows one brand's users are more active on social networks.

By Wendy Parish • March 25, 2013

Optimize your blog for mobile

The use of mobile devices is increasing as a fast rate meaning your blog needs to be mobile-friendly. 

By Wendy Parish • March 25, 2013

World's Fastest Agency communicates only by Twitter

The newly launched World's Fastest Agency speeds up the creative process by only using 140 characters. 

By Wendy Parish • March 25, 2013

Will Capital One get Charles Barkley to tweet?

Capital One has hired Twitter-hater Charles Barkley as a spokesperson for its social media-heavy March Madness campaign.

By Wendy Parish • March 25, 2013

Facebook Works on Incorporating the Hashtag, and Other Marketing Stories of the Week

Nowadays, it feels like every social network and online platform has some sort of tool designed for marketers. Whether we know it or not, many of these networks and services are adding business pages, analytics, and even automation into their functionality.

March 24, 2013

Content Marketing Strategy: How to Engage Influencers in Your Industry

CMI's blog strategy is a case in point on how engaging influencers in your industry can lead to content marketing success. Find out how it worked for us.

March 23, 2013

FCC chairman announces departure

FCC chairman Julius Genachowski is set to announce today his is stepping down from his post. 

By Wendy Parish • March 21, 2013

SearchCap: The Day In Search, March 21, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: A Primer On How To Get The Most Out Of Sitemaps Search crawlers are becoming more and more effective every day in discovering new content pages on websites. But...

March 21, 2013

Twitter Patent Itself

Twitter has been recognized by the U.S. Patent and Trademark Office (USPTO) as an invention. The applicants are listed as Jack Dorsey and Christopher Isaac, alias Biz Stone, and the patent application now approved pretty much describes Twitter.

March 21, 2013

Twitter Turns 7: Now With 200 Million Active Users

Twitter turned 7 years old today. The social network now has 200 million active users – up from 140 million active users last year. More than 400 million of the 140-characters tweets are sent every day – up from 340 million last year.

March 21, 2013

ReadWrite editor-in-chief moves to HubSpot

Dan Lyons, editor-in-chief of tech blog ReadWrite, is leaving his post for a position with marketing software company HubSpot. 

By Wendy Parish • March 20, 2013

Pricing Engine is 'one stop shop' marketing for small businesses

Marketing platform Pricing Engine seeks to bring big business marketing to entrepreneurs. 

By Wendy Parish • March 20, 2013

Watch social TV app Viggle's first commercial

Viggle, a social TV second screen app, launches first TV commercial and hires first agency of record. 

By Wendy Parish • March 20, 2013

5 creatives uses of data by brands

Meet 5 brands that are using data creatively to market their brands. 

By Wendy Parish • March 20, 2013

Two-thirds of businesses can't connect social to business goals

Results of the Altimeter Group's study show that a majority of businesses struggle to find clear metrics for social business. 

By Wendy Parish • March 19, 2013

Pinfluencer changes name to Piqora, launches Gallery

Pinterest marketing firm Pinfluencer has changed its name in a rebranding effort. 

By Wendy Parish • March 19, 2013

Word to the wise: 10 tips for brands

The Huffington Post is acting as an adviser to brands, offering guidance in content creation.

By Wendy Parish • March 19, 2013

Coca-Cola study: Online buzz has no impact on sales

An internal study from Coca-Cola found online buzz had no measurable impact on short-term sales. 

By Wendy Parish • March 18, 2013

How to run a content marketing campaign without a budget

 If the budget for a content marketing campaign is nonexistent, these 5 free tools can help. 

By Wendy Parish • March 18, 2013

6 vital metrics to track on your Facebook page

Facebook analytics can be confusing, but marketers can clear the clutter by focusing on just 6 metrics. 

By Wendy Parish • March 18, 2013